---
title: "Masport vs Ziegler & Brown: Which is searched more in New Zealand?"
description: "Is Masport or Ziegler & Brown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas grill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gas-grill-brands/compare/masport-vs-ziegler-and-brown"
publisher: "Brandwave"
---

# Masport vs Ziegler & Brown: Which is searched more in New Zealand?

Is Masport or Ziegler & Brown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas grill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Masport and Ziegler & Brown
- **Competitive set**: Gas grill brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Masport Share of Search**: 7.3%
- **Ziegler & Brown Share of Search**: 0.61%

## Is Masport or Ziegler & Brown more popular in search?

- In September 2026, Masport had more branded searches than Ziegler & Brown among gas grill brands in New Zealand. Masport had about 720 branded searches, while Ziegler & Brown had 60. Masport made up 7.3% of all gas grill brand searches we track, and Ziegler & Brown accounted for 0.61%.
- Masport was ahead of Ziegler & Brown in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Masport’s share of searches among gas grill brands in New Zealand moved from 9.3% to 7.3%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among gas grill brands in New Zealand moved from 2.2% to 0.61%, and its estimated monthly branded searches moved from 240 to 60.

## Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Masport was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ziegler & Brown was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masport and Ziegler & Brown were each listed first in two of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Masport | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Ziegler & Brown | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Traeger | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Beefeater | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Coleman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about gas grill brands

- Asked ChatGPT "Which gas grill brand should I buy in New Zealand?": 1. Weber, 2. Ziegler & Brown, 3. Masport, 4. Beefeater
- Asked ChatGPT "What are the best gas grill brands in New Zealand?": 1. Weber, 2. Ziegler & Brown, 3. Masport
- Asked ChatGPT "What's the best gas grill brand in New Zealand for outdoor cooking?": 1. Weber, 2. Masport
- Searched Google, AI Overview "bbq grill nz": 1. Weber, 2. Traeger, 3. Masport
- Searched Google, AI Overview "best gas grill": 1. Weber

Not named in any answer: KitchenAid and Coleman.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand gas grill brands in September 2026?

- In September 2026, Masport gained share of searches among gas grill brands in New Zealand, from 5.2% to 7.3%.
- In September 2026, Ziegler & Brown rose from 6th to 5th among gas grill brands in New Zealand.

## Month by month

| Month | Masport estimated searches | Masport Share of Search | Masport rank | Ziegler & Brown estimated searches | Ziegler & Brown Share of Search | Ziegler & Brown rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 9.3% | 3 | 240 | 2.2% | 4 |
| Nov 2025 | 1.6K | 9.4% | 3 | 300 | 1.8% | 5 |
| Dec 2025 | 1.6K | 8.6% | 3 | 300 | 1.6% | 5 |
| Jan 2026 | 880 | 7.4% | 3 | 190 | 1.6% | 5 |
| Feb 2026 | 480 | 5.4% | 3 | 90 | 1% | 5 |
| Mar 2026 | 390 | 4.6% | 3 | 80 | 0.93% | 5 |
| Apr 2026 | 320 | 3.6% | 3 | 50 | 0.56% | 6 |
| May 2026 | 320 | 3.5% | 3 | 60 | 0.66% | 5 |
| Jun 2026 | 260 | 3.1% | 3 | 30 | 0.36% | 6 |
| Jul 2026 | 260 | 2.9% | 3 | 50 | 0.57% | 6 |
| Aug 2026 | 480 | 5.2% | 3 | 70 | 0.76% | 6 |
| Sep 2026 | 720 | 7.3% | 3 | 60 | 0.61% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Masport’s and Ziegler & Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Masport**: Measured on the search term “masport bbq”.
- **Ziegler & Brown**: Measured on the search terms “ziegler & brown”, “ziegler and brown” and “ziegler brown”, summed into one figure.

- [Masport profile](/demand/nz/brands/masport)
- [Ziegler & Brown profile](/demand/nz/brands/ziegler-and-brown)
- [All gas grill brands in New Zealand](/demand/nz/categories/nz-gas-grill-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Masport or Ziegler & Brown more popular in search?

In September 2026, Masport had more branded searches than Ziegler & Brown among gas grill brands in New Zealand. Masport had about 720 branded searches, while Ziegler & Brown had 60. Masport made up 7.3% of all gas grill brand searches we track, and Ziegler & Brown accounted for 0.61%.

## Cite this page

Brandwave. "Masport vs Ziegler & Brown: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-gas-grill-brands/compare/masport-vs-ziegler-and-brown

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gas-grill-brands/compare/masport-vs-ziegler-and-brown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
