---
title: "Beefeater vs Ziegler & Brown: Which is searched more in New Zealand?"
description: "Is Beefeater or Ziegler & Brown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas grill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gas-grill-brands/compare/beefeater-vs-ziegler-and-brown"
publisher: "Brandwave"
---

# Beefeater vs Ziegler & Brown: Which is searched more in New Zealand?

Is Beefeater or Ziegler & Brown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas grill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Beefeater and Ziegler & Brown
- **Competitive set**: Gas grill brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Beefeater Share of Search**: 2.1%
- **Ziegler & Brown Share of Search**: 0.61%

## Is Beefeater or Ziegler & Brown more popular in search?

- In September 2026, Beefeater had more branded searches than Ziegler & Brown among gas grill brands in New Zealand. Beefeater had about 210 branded searches, while Ziegler & Brown had 60. Beefeater made up 2.1% of all gas grill brand searches we track, and Ziegler & Brown accounted for 0.61%.
- The lead changed hands once in the 12 months ending September 2026: Beefeater took it in November 2025.
- Across the 12 months ending September 2026, Beefeater’s share of searches among gas grill brands in New Zealand moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among gas grill brands in New Zealand moved from 2.2% to 0.61%, and its estimated monthly branded searches moved from 240 to 60.

## Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ziegler & Brown was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beefeater was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ziegler & Brown was listed before Beefeater in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Masport | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Ziegler & Brown | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Traeger | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Beefeater | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Coleman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about gas grill brands

- Asked ChatGPT "Which gas grill brand should I buy in New Zealand?": 1. Weber, 2. Ziegler & Brown, 3. Masport, 4. Beefeater
- Asked ChatGPT "What are the best gas grill brands in New Zealand?": 1. Weber, 2. Ziegler & Brown, 3. Masport
- Asked ChatGPT "What's the best gas grill brand in New Zealand for outdoor cooking?": 1. Weber, 2. Masport
- Searched Google, AI Overview "bbq grill nz": 1. Weber, 2. Traeger, 3. Masport
- Searched Google, AI Overview "best gas grill": 1. Weber

Not named in any answer: KitchenAid and Coleman.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand gas grill brands in September 2026?

- In September 2026, Beefeater gained share of searches among gas grill brands in New Zealand, from 1.2% to 2.1%.
- In September 2026, Ziegler & Brown rose from 6th to 5th among gas grill brands in New Zealand.

## Month by month

| Month | Beefeater estimated searches | Beefeater Share of Search | Beefeater rank | Ziegler & Brown estimated searches | Ziegler & Brown Share of Search | Ziegler & Brown rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 210 | 1.9% | 5 | 240 | 2.2% | 4 |
| Nov 2025 | 320 | 1.9% | 4 | 300 | 1.8% | 5 |
| Dec 2025 | 320 | 1.7% | 4 | 300 | 1.6% | 5 |
| Jan 2026 | 210 | 1.8% | 4 | 190 | 1.6% | 5 |
| Feb 2026 | 140 | 1.6% | 4 | 90 | 1% | 5 |
| Mar 2026 | 90 | 1.1% | 4 | 80 | 0.93% | 5 |
| Apr 2026 | 90 | 1% | 4 | 50 | 0.56% | 6 |
| May 2026 | 110 | 1.2% | 4 | 60 | 0.66% | 5 |
| Jun 2026 | 90 | 1.1% | 5 | 30 | 0.36% | 6 |
| Jul 2026 | 90 | 1% | 4 | 50 | 0.57% | 6 |
| Aug 2026 | 110 | 1.2% | 4 | 70 | 0.76% | 6 |
| Sep 2026 | 210 | 2.1% | 4 | 60 | 0.61% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Beefeater’s and Ziegler & Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Beefeater**: Measured on the search term “beefeater bbq”.
- **Ziegler & Brown**: Measured on the search terms “ziegler & brown”, “ziegler and brown” and “ziegler brown”, summed into one figure.

- [Beefeater profile](/demand/nz/brands/beefeater)
- [Ziegler & Brown profile](/demand/nz/brands/ziegler-and-brown)
- [All gas grill brands in New Zealand](/demand/nz/categories/nz-gas-grill-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Beefeater or Ziegler & Brown more popular in search?

In September 2026, Beefeater had more branded searches than Ziegler & Brown among gas grill brands in New Zealand. Beefeater had about 210 branded searches, while Ziegler & Brown had 60. Beefeater made up 2.1% of all gas grill brand searches we track, and Ziegler & Brown accounted for 0.61%.

## Cite this page

Brandwave. "Beefeater vs Ziegler & Brown: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-gas-grill-brands/compare/beefeater-vs-ziegler-and-brown

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gas-grill-brands/compare/beefeater-vs-ziegler-and-brown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
