---
title: "Gas grill brands in New Zealand: Which are searched most?"
description: "Compare the gas grill brands people buy. Share of Search among KitchenAid, Traeger, Masport, Beefeater, Ziegler & Brown, Weber and Coleman, the gas grill brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gas-grill-brands"
publisher: "Brandwave"
---

# Gas grill brands in New Zealand: Which are searched most?

Compare the gas grill brands people buy. Share of Search among KitchenAid, Traeger, Masport, Beefeater, Ziegler & Brown, Weber and Coleman, the gas grill brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gas grill brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: KitchenAid, 66.3%

## Which brand is most popular in search among gas grill brands in New Zealand?

- In September 2026, KitchenAid was the most searched among gas grill brands in New Zealand, with an estimated 6.5K branded searches, 66.3% of all searches for the seven we track.
- Traeger is in 2nd place, 43.1 percentage points behind at 23.1%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among gas grill brands in New Zealand increased from 61.3% to 66.3%.
- Across the 12 months ending September 2026, Traeger’s share of searches among gas grill brands in New Zealand decreased from 24% to 23.1%.
- Across the 12 months ending September 2026, Masport’s share of searches among gas grill brands in New Zealand decreased from 9.3% to 7.3%.
- Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among gas grill brands in New Zealand decreased from 2.2% to 0.61%.
- Across the 12 months ending September 2026, Weber’s share of searches among gas grill brands in New Zealand decreased from 1.3% to 0.51%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among gas grill brands in New Zealand peaked at 74.1% in June 2026 and was lowest at 61.3% in October 2025.
- Across the 12 months ending September 2026, Traeger’s share of searches among gas grill brands in New Zealand peaked at 24.9% in December 2025 and was lowest at 18.6% in November 2025.
- Across the 12 months ending September 2026, Masport’s share of searches among gas grill brands in New Zealand peaked at 9.4% in November 2025 and was lowest at 2.9% in July 2026.
- Across the 12 months ending September 2026, Beefeater’s share of searches among gas grill brands in New Zealand peaked at 2.1% in September 2026 and was lowest at 1% in April 2026.
- Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among gas grill brands in New Zealand peaked at 2.2% in October 2025 and was lowest at 0.36% in June 2026.
- Across the 12 months ending September 2026, Weber’s share of searches among gas grill brands in New Zealand peaked at 1.3% in June 2026 and was lowest at 0.27% in December 2025.
- Across the 12 months ending September 2026, Beefeater rose from 5th to 4th among gas grill brands in New Zealand.
- Across the 12 months ending September 2026, Ziegler & Brown fell from 4th to 5th among gas grill brands in New Zealand.
- Across the 12 months ending September 2026, Coleman held steady: its share of searches among gas grill brands in New Zealand moved less than 0.5 percentage points.

## Top gas grill brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Weber appeared every time. Weber was recommended most often, coming first in all four answers that gave a list. Masport was second, and Ziegler & Brown was third. KitchenAid, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Masport | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Ziegler & Brown | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Traeger | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Beefeater | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Coleman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about gas grill brands

- Asked ChatGPT "Which gas grill brand should I buy in New Zealand?": 1. Weber, 2. Ziegler & Brown, 3. Masport, 4. Beefeater
- Asked ChatGPT "What are the best gas grill brands in New Zealand?": 1. Weber, 2. Ziegler & Brown, 3. Masport
- Asked ChatGPT "What's the best gas grill brand in New Zealand for outdoor cooking?": 1. Weber, 2. Masport
- Searched Google, AI Overview "bbq grill nz": 1. Weber, 2. Traeger, 3. Masport
- Searched Google, AI Overview "best gas grill": 1. Weber

Not named in any answer: KitchenAid and Coleman.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [KitchenAid vs Traeger: compare search popularity](/demand/nz/compare/kitchenaid-vs-traeger): 66.3% against 23.1% Share of Search.
- [KitchenAid vs Masport: compare search popularity](/demand/nz/compare/kitchenaid-vs-masport): 66.3% against 7.3% Share of Search.
- [KitchenAid vs Beefeater: compare search popularity](/demand/nz/compare/beefeater-vs-kitchenaid): 66.3% against 2.1% Share of Search.
- [Traeger vs Masport: compare search popularity](/demand/nz/compare/masport-vs-traeger): 23.1% against 7.3% Share of Search.
- [Traeger vs Beefeater: compare search popularity](/demand/nz/compare/beefeater-vs-traeger): 23.1% against 2.1% Share of Search.
- [Masport vs Beefeater: compare search popularity](/demand/nz/compare/beefeater-vs-masport): 7.3% against 2.1% Share of Search.

## How did search popularity change for New Zealand gas grill brands in September 2026?

- In September 2026, Masport gained share of searches among gas grill brands in New Zealand, from 5.2% to 7.3%.
- In September 2026, Beefeater gained share of searches among gas grill brands in New Zealand, from 1.2% to 2.1%.
- In September 2026, KitchenAid lost share of searches among gas grill brands in New Zealand, from 68.9% to 66.3%.
- Traeger’s share of searches among gas grill brands in New Zealand has gained ground for 3 months in a row, from 20% to 23.1% in September 2026.
- Weber’s share of searches among gas grill brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.51% in September 2026.
- In September 2026, Ziegler & Brown rose from 6th to 5th among gas grill brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KitchenAid | 66.3% | 6.5K | +2.2% | KitchenAid |
| 2 | Traeger | 23.1% | 2.3K | +7.5% | Traeger |
| 3 | Masport | 7.3% | 720 | +50.0% | Masport |
| 4 | Beefeater | 2.1% | 210 | +90.9% | Beefeater |
| 5 | Ziegler & Brown | 0.61% | 60 | -14.3% | Ziegler & Brown |
| 6 | Weber | 0.51% | 50 | -44.4% | Weber |
| 7 | Coleman | 0% | 0 | -100.0% | Coleman |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KitchenAid | 6.6K | 61.3% | 1 |
| Oct 2025 | Traeger | 2.6K | 24% | 2 |
| Oct 2025 | Masport | 1K | 9.3% | 3 |
| Oct 2025 | Ziegler & Brown | 240 | 2.2% | 4 |
| Oct 2025 | Beefeater | 210 | 1.9% | 5 |
| Oct 2025 | Weber | 140 | 1.3% | 6 |
| Oct 2025 | Coleman | 0 | 0% | 7 |
| Nov 2025 | KitchenAid | 11.5K | 67.6% | 1 |
| Nov 2025 | Traeger | 3.2K | 18.6% | 2 |
| Nov 2025 | Masport | 1.6K | 9.4% | 3 |
| Nov 2025 | Beefeater | 320 | 1.9% | 4 |
| Nov 2025 | Ziegler & Brown | 300 | 1.8% | 5 |
| Nov 2025 | Weber | 110 | 0.65% | 6 |
| Nov 2025 | Coleman | 0 | 0% | 7 |
| Dec 2025 | KitchenAid | 11.7K | 63% | 1 |
| Dec 2025 | Traeger | 4.6K | 24.9% | 2 |
| Dec 2025 | Masport | 1.6K | 8.6% | 3 |
| Dec 2025 | Beefeater | 320 | 1.7% | 4 |
| Dec 2025 | Ziegler & Brown | 300 | 1.6% | 5 |
| Dec 2025 | Weber | 50 | 0.27% | 6 |
| Dec 2025 | Coleman | 0 | 0% | 7 |
| Jan 2026 | KitchenAid | 7.9K | 66.1% | 1 |
| Jan 2026 | Traeger | 2.7K | 22.8% | 2 |
| Jan 2026 | Masport | 880 | 7.4% | 3 |
| Jan 2026 | Beefeater | 210 | 1.8% | 4 |
| Jan 2026 | Ziegler & Brown | 190 | 1.6% | 5 |
| Jan 2026 | Weber | 50 | 0.42% | 6 |
| Jan 2026 | Coleman | 0 | 0% | 7 |
| Feb 2026 | KitchenAid | 6.3K | 71.1% | 1 |
| Feb 2026 | Traeger | 1.8K | 20.3% | 2 |
| Feb 2026 | Masport | 480 | 5.4% | 3 |
| Feb 2026 | Beefeater | 140 | 1.6% | 4 |
| Feb 2026 | Ziegler & Brown | 90 | 1% | 5 |
| Feb 2026 | Weber | 50 | 0.56% | 6 |
| Feb 2026 | Coleman | 0 | 0% | 7 |
| Mar 2026 | KitchenAid | 6.3K | 74% | 1 |
| Mar 2026 | Traeger | 1.6K | 18.9% | 2 |
| Mar 2026 | Masport | 390 | 4.6% | 3 |
| Mar 2026 | Beefeater | 90 | 1.1% | 4 |
| Mar 2026 | Ziegler & Brown | 80 | 0.93% | 5 |
| Mar 2026 | Weber | 40 | 0.47% | 6 |
| Mar 2026 | Coleman | 10 | 0.12% | 7 |
| Apr 2026 | KitchenAid | 6.4K | 71.1% | 1 |
| Apr 2026 | Traeger | 2.1K | 23.2% | 2 |
| Apr 2026 | Masport | 320 | 3.6% | 3 |
| Apr 2026 | Beefeater | 90 | 1% | 4 |
| Apr 2026 | Weber | 50 | 0.56% | 5 |
| Apr 2026 | Ziegler & Brown | 50 | 0.56% | 6 |
| Apr 2026 | Coleman | 0 | 0% | 7 |
| May 2026 | KitchenAid | 6.5K | 71.1% | 1 |
| May 2026 | Traeger | 2.1K | 23.1% | 2 |
| May 2026 | Masport | 320 | 3.5% | 3 |
| May 2026 | Beefeater | 110 | 1.2% | 4 |
| May 2026 | Ziegler & Brown | 60 | 0.66% | 5 |
| May 2026 | Weber | 30 | 0.33% | 6 |
| May 2026 | Coleman | 0 | 0% | 7 |
| Jun 2026 | KitchenAid | 6.3K | 74.1% | 1 |
| Jun 2026 | Traeger | 1.7K | 20% | 2 |
| Jun 2026 | Masport | 260 | 3.1% | 3 |
| Jun 2026 | Weber | 110 | 1.3% | 4 |
| Jun 2026 | Beefeater | 90 | 1.1% | 5 |
| Jun 2026 | Ziegler & Brown | 30 | 0.36% | 6 |
| Jun 2026 | Coleman | 10 | 0.12% | 7 |
| Jul 2026 | KitchenAid | 6.4K | 72.5% | 1 |
| Jul 2026 | Traeger | 1.9K | 21.9% | 2 |
| Jul 2026 | Masport | 260 | 2.9% | 3 |
| Jul 2026 | Beefeater | 90 | 1% | 4 |
| Jul 2026 | Weber | 90 | 1% | 5 |
| Jul 2026 | Ziegler & Brown | 50 | 0.57% | 6 |
| Jul 2026 | Coleman | 0 | 0% | 7 |
| Aug 2026 | KitchenAid | 6.4K | 68.9% | 1 |
| Aug 2026 | Traeger | 2.1K | 22.9% | 2 |
| Aug 2026 | Masport | 480 | 5.2% | 3 |
| Aug 2026 | Beefeater | 110 | 1.2% | 4 |
| Aug 2026 | Weber | 90 | 0.97% | 5 |
| Aug 2026 | Ziegler & Brown | 70 | 0.76% | 6 |
| Aug 2026 | Coleman | 10 | 0.11% | 7 |
| Sep 2026 | KitchenAid | 6.5K | 66.3% | 1 |
| Sep 2026 | Traeger | 2.3K | 23.1% | 2 |
| Sep 2026 | Masport | 720 | 7.3% | 3 |
| Sep 2026 | Beefeater | 210 | 2.1% | 4 |
| Sep 2026 | Ziegler & Brown | 60 | 0.61% | 5 |
| Sep 2026 | Weber | 50 | 0.51% | 6 |
| Sep 2026 | Coleman | 0 | 0% | 7 |

## What is being compared

- **Beefeater**: Measured on the search term “beefeater bbq”.
- **Coleman**: Measured on the search term “coleman gas grill”.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure.
- **Masport**: Measured on the search term “masport bbq”.
- **Traeger**: Measured on the search terms “ironwood traeger”, “traeger”, “traeger 575”, “traeger ironwood 650”, “traeger ironwood 885”, “traeger pellet smoker”, “traeger pellets”, “traeger ranger”, “traeger smoker”, “traeger timberline” and “traeger wood pellets”, summed into one figure.
- **Weber**: Measured on the search term “weber gas grill”.
- **Ziegler & Brown**: Measured on the search terms “ziegler & brown”, “ziegler and brown” and “ziegler brown”, summed into one figure.

- [Beefeater](/demand/nz/brands/beefeater)
- [Coleman](/demand/nz/brands/coleman)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [Masport](/demand/nz/brands/masport)
- [Traeger](/demand/nz/brands/traeger)
- [Weber](/demand/nz/brands/weber)
- [Ziegler & Brown](/demand/nz/brands/ziegler-and-brown)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gas grill brands in New Zealand?

In September 2026, KitchenAid was the most searched among gas grill brands in New Zealand, with an estimated 6.5K branded searches, 66.3% of all searches for the seven we track.

## Cite this page

Brandwave. "Gas grill brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-gas-grill-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gas-grill-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.