--- title: "Samsung vs Smeg: Which is searched more in New Zealand?" description: "Is Samsung or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands/compare/samsung-vs-smeg" publisher: "Brandwave" --- # Samsung vs Smeg: Which is searched more in New Zealand? Is Samsung or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and Smeg - **Competitive set**: Gas cooktop brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Samsung Share of Search**: 1.2% - **Smeg Share of Search**: 0.77% ## Is Samsung or Smeg more popular in search? - In September 2026, Samsung had more branded searches than Smeg among gas cooktop brands in New Zealand. Samsung had about 390 branded searches, while Smeg had 260. Samsung made up 1.2% of all gas cooktop brand searches we track, and Smeg accounted for 0.77%. - Samsung was ahead of Smeg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among gas cooktop brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Smeg’s share of searches among gas cooktop brands in New Zealand moved from 0.81% to 0.77%, and its estimated monthly branded searches moved from 280 to 260. ## Top gas cooktop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Smeg | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Westinghouse | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Electrolux | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Miele | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gas cooktop brands - Asked ChatGPT "Which gas cooktop brand should I buy in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. Smeg, 4. Westinghouse - Asked ChatGPT "What are the best gas cooktop brands in New Zealand?": 1. Bosch, 2. Smeg, 3. Fisher & Paykel, 4. Westinghouse, 5. Miele - Asked ChatGPT "What's the best gas cooktop brand in New Zealand for a kitchen upgrade?": 1. Bosch, 2. Fisher & Paykel, 3. Smeg - Searched Google, AI Overview "gas hob nz": 1. Fisher & Paykel, 2. Bosch, 3. Electrolux - Searched Google, AI Overview "gas cooktop nz": 1. Bosch, 2. Westinghouse, 3. Fisher & Paykel Not named in any answer: KitchenAid, Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gas cooktop brands in September 2026? - In September 2026, Samsung fell from 5th to 6th among gas cooktop brands in New Zealand. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 1.1% | 6 | 280 | 0.81% | 8 | | Nov 2025 | 480 | 1.1% | 5 | 250 | 0.55% | 8 | | Dec 2025 | 480 | 1.2% | 5 | 250 | 0.64% | 8 | | Jan 2026 | 390 | 1.1% | 6 | 260 | 0.73% | 8 | | Feb 2026 | 320 | 0.96% | 6 | 250 | 0.75% | 7 | | Mar 2026 | 390 | 1% | 5 | 250 | 0.65% | 8 | | Apr 2026 | 390 | 1.1% | 6 | 280 | 0.81% | 8 | | May 2026 | 320 | 0.83% | 6 | 250 | 0.65% | 8 | | Jun 2026 | 320 | 0.83% | 7 | 280 | 0.72% | 8 | | Jul 2026 | 390 | 0.94% | 6 | 280 | 0.67% | 8 | | Aug 2026 | 480 | 1.2% | 5 | 320 | 0.83% | 8 | | Sep 2026 | 390 | 1.2% | 6 | 260 | 0.77% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search term “samsung odyssey”. - **Smeg**: Measured on the search terms “smeg cooktop” and “smeg gas cooktop”, summed into one figure. - [Samsung profile](/demand/nz/brands/samsung) - [Smeg profile](/demand/nz/brands/smeg) - [All gas cooktop brands in New Zealand](/demand/nz/categories/nz-gas-cooktop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung or Smeg more popular in search? In September 2026, Samsung had more branded searches than Smeg among gas cooktop brands in New Zealand. Samsung had about 390 branded searches, while Smeg had 260. Samsung made up 1.2% of all gas cooktop brand searches we track, and Smeg accounted for 0.77%. ## Cite this page Brandwave. "Samsung vs Smeg: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands/compare/samsung-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands/compare/samsung-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.