--- title: "KitchenAid vs Miele: Which is searched more in New Zealand?" description: "Is KitchenAid or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands/compare/kitchenaid-vs-miele" publisher: "Brandwave" --- # KitchenAid vs Miele: Which is searched more in New Zealand? Is KitchenAid or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Miele - **Competitive set**: Gas cooktop brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KitchenAid Share of Search**: 19.3% - **Miele Share of Search**: 8.6% ## Is KitchenAid or Miele more popular in search? - In September 2026, KitchenAid had more branded searches than Miele among gas cooktop brands in New Zealand. KitchenAid had about 6,530 branded searches, while Miele had 2,900. KitchenAid made up 19.3% of all gas cooktop brand searches we track, and Miele accounted for 8.6%. - KitchenAid was ahead of Miele in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KitchenAid’s share of searches among gas cooktop brands in New Zealand moved from 19.2% to 19.3%, and its estimated monthly branded searches moved from 6.6K to 6.5K. - Across the 12 months ending September 2026, Miele’s share of searches among gas cooktop brands in New Zealand held steady at 8.6%, and its estimated monthly branded searches moved from 3K to 2.9K. ## Top gas cooktop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Smeg | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Westinghouse | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Electrolux | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Miele | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gas cooktop brands - Asked ChatGPT "Which gas cooktop brand should I buy in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. Smeg, 4. Westinghouse - Asked ChatGPT "What are the best gas cooktop brands in New Zealand?": 1. Bosch, 2. Smeg, 3. Fisher & Paykel, 4. Westinghouse, 5. Miele - Asked ChatGPT "What's the best gas cooktop brand in New Zealand for a kitchen upgrade?": 1. Bosch, 2. Fisher & Paykel, 3. Smeg - Searched Google, AI Overview "gas hob nz": 1. Fisher & Paykel, 2. Bosch, 3. Electrolux - Searched Google, AI Overview "gas cooktop nz": 1. Bosch, 2. Westinghouse, 3. Fisher & Paykel Not named in any answer: KitchenAid, Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gas cooktop brands in September 2026? - In September 2026, KitchenAid gained share of searches among gas cooktop brands in New Zealand, from 16.6% to 19.3%. - In September 2026, Miele gained share of searches among gas cooktop brands in New Zealand, from 7.5% to 8.6%. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 19.2% | 2 | 3K | 8.6% | 3 | | Nov 2025 | 11.5K | 25.4% | 2 | 4.3K | 9.5% | 3 | | Dec 2025 | 11.7K | 29.9% | 2 | 2.8K | 7.1% | 4 | | Jan 2026 | 7.9K | 22.1% | 2 | 2.9K | 8.1% | 4 | | Feb 2026 | 6.3K | 18.9% | 2 | 3K | 9% | 3 | | Mar 2026 | 6.3K | 16.5% | 2 | 3.4K | 8.9% | 3 | | Apr 2026 | 6.4K | 18.5% | 2 | 3K | 8.7% | 3 | | May 2026 | 6.5K | 16.7% | 2 | 3.7K | 9.6% | 3 | | Jun 2026 | 6.3K | 16.1% | 2 | 3.5K | 9% | 3 | | Jul 2026 | 6.4K | 15.4% | 2 | 2.9K | 7% | 4 | | Aug 2026 | 6.4K | 16.6% | 2 | 2.9K | 7.5% | 3 | | Sep 2026 | 6.5K | 19.3% | 2 | 2.9K | 8.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure. - **Miele**: Measured on the search terms “miele”, “miele appliances” and “miele outlet”, summed into one figure. - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [Miele profile](/demand/nz/brands/miele) - [All gas cooktop brands in New Zealand](/demand/nz/categories/nz-gas-cooktop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KitchenAid or Miele more popular in search? In September 2026, KitchenAid had more branded searches than Miele among gas cooktop brands in New Zealand. KitchenAid had about 6,530 branded searches, while Miele had 2,900. KitchenAid made up 19.3% of all gas cooktop brand searches we track, and Miele accounted for 8.6%. ## Cite this page Brandwave. "KitchenAid vs Miele: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands/compare/kitchenaid-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands/compare/kitchenaid-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.