--- title: "Fisher & Paykel vs Miele: Which is searched more in New Zealand?" description: "Is Fisher & Paykel or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands/compare/fisher-and-paykel-vs-miele" publisher: "Brandwave" --- # Fisher & Paykel vs Miele: Which is searched more in New Zealand? Is Fisher & Paykel or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Miele - **Competitive set**: Gas cooktop brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 59.5% - **Miele Share of Search**: 8.6% ## Is Fisher & Paykel or Miele more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Miele among gas cooktop brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Miele had 2,900. Fisher & Paykel made up 59.5% of all gas cooktop brand searches we track, and Miele accounted for 8.6%. - Fisher & Paykel was ahead of Miele in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among gas cooktop brands in New Zealand moved from 60.1% to 59.5%, and its estimated monthly branded searches moved from 20.7K to 20.1K. - Across the 12 months ending September 2026, Miele’s share of searches among gas cooktop brands in New Zealand held steady at 8.6%, and its estimated monthly branded searches moved from 3K to 2.9K. ## Top gas cooktop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Miele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fisher & Paykel was listed before Miele in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Smeg | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Westinghouse | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Electrolux | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Miele | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gas cooktop brands - Asked ChatGPT "Which gas cooktop brand should I buy in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. Smeg, 4. Westinghouse - Asked ChatGPT "What are the best gas cooktop brands in New Zealand?": 1. Bosch, 2. Smeg, 3. Fisher & Paykel, 4. Westinghouse, 5. Miele - Asked ChatGPT "What's the best gas cooktop brand in New Zealand for a kitchen upgrade?": 1. Bosch, 2. Fisher & Paykel, 3. Smeg - Searched Google, AI Overview "gas hob nz": 1. Fisher & Paykel, 2. Bosch, 3. Electrolux - Searched Google, AI Overview "gas cooktop nz": 1. Bosch, 2. Westinghouse, 3. Fisher & Paykel Not named in any answer: KitchenAid, Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gas cooktop brands in September 2026? - In September 2026, Miele gained share of searches among gas cooktop brands in New Zealand, from 7.5% to 8.6%. - In September 2026, Fisher & Paykel lost share of searches among gas cooktop brands in New Zealand, from 64.3% to 59.5%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 60.1% | 1 | 3K | 8.6% | 3 | | Nov 2025 | 24.8K | 54.8% | 1 | 4.3K | 9.5% | 3 | | Dec 2025 | 20.2K | 51.3% | 1 | 2.8K | 7.1% | 4 | | Jan 2026 | 20.1K | 56.5% | 1 | 2.9K | 8.1% | 4 | | Feb 2026 | 20.2K | 60.2% | 1 | 3K | 8.9% | 3 | | Mar 2026 | 24.7K | 64.2% | 1 | 3.4K | 8.9% | 3 | | Apr 2026 | 20.7K | 59.9% | 1 | 3K | 8.7% | 3 | | May 2026 | 24.4K | 62.8% | 1 | 3.7K | 9.6% | 3 | | Jun 2026 | 24.4K | 62.9% | 1 | 3.5K | 9% | 3 | | Jul 2026 | 27.8K | 66.7% | 1 | 2.9K | 7% | 4 | | Aug 2026 | 24.8K | 64.3% | 1 | 2.9K | 7.5% | 3 | | Sep 2026 | 20.1K | 59.5% | 1 | 2.9K | 8.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - **Miele**: Measured on the search terms “miele”, “miele appliances” and “miele outlet”, summed into one figure. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [Miele profile](/demand/nz/brands/miele) - [All gas cooktop brands in New Zealand](/demand/nz/categories/nz-gas-cooktop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or Miele more popular in search? In September 2026, Fisher & Paykel had more branded searches than Miele among gas cooktop brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Miele had 2,900. Fisher & Paykel made up 59.5% of all gas cooktop brand searches we track, and Miele accounted for 8.6%. ## Cite this page Brandwave. "Fisher & Paykel vs Miele: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands/compare/fisher-and-paykel-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands/compare/fisher-and-paykel-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.