--- title: "Bosch vs Smeg: Which is searched more in New Zealand?" description: "Is Bosch or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands/compare/bosch-vs-smeg" publisher: "Brandwave" --- # Bosch vs Smeg: Which is searched more in New Zealand? Is Bosch or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Smeg - **Competitive set**: Gas cooktop brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 1.2% - **Smeg Share of Search**: 0.77% ## Is Bosch or Smeg more popular in search? - In September 2026, Bosch had more branded searches than Smeg among gas cooktop brands in New Zealand. Bosch had about 390 branded searches, while Smeg had 260. Bosch made up 1.2% of all gas cooktop brand searches we track, and Smeg accounted for 0.77%. - Bosch was ahead of Smeg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among gas cooktop brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Smeg’s share of searches among gas cooktop brands in New Zealand moved from 0.81% to 0.77%, and its estimated monthly branded searches moved from 280 to 260. ## Top gas cooktop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Smeg was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Smeg in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Smeg | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Westinghouse | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Electrolux | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Miele | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gas cooktop brands - Asked ChatGPT "Which gas cooktop brand should I buy in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. Smeg, 4. Westinghouse - Asked ChatGPT "What are the best gas cooktop brands in New Zealand?": 1. Bosch, 2. Smeg, 3. Fisher & Paykel, 4. Westinghouse, 5. Miele - Asked ChatGPT "What's the best gas cooktop brand in New Zealand for a kitchen upgrade?": 1. Bosch, 2. Fisher & Paykel, 3. Smeg - Searched Google, AI Overview "gas hob nz": 1. Fisher & Paykel, 2. Bosch, 3. Electrolux - Searched Google, AI Overview "gas cooktop nz": 1. Bosch, 2. Westinghouse, 3. Fisher & Paykel Not named in any answer: KitchenAid, Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gas cooktop brands in September 2026? - In September 2026, Bosch rose from 6th to 5th among gas cooktop brands in New Zealand. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 1.1% | 5 | 280 | 0.81% | 8 | | Nov 2025 | 390 | 0.86% | 6 | 250 | 0.55% | 8 | | Dec 2025 | 320 | 0.81% | 6 | 250 | 0.64% | 8 | | Jan 2026 | 390 | 1.1% | 5 | 260 | 0.73% | 8 | | Feb 2026 | 320 | 0.96% | 5 | 250 | 0.75% | 7 | | Mar 2026 | 320 | 0.83% | 6 | 250 | 0.65% | 8 | | Apr 2026 | 390 | 1.1% | 5 | 280 | 0.81% | 8 | | May 2026 | 390 | 1% | 5 | 250 | 0.65% | 8 | | Jun 2026 | 390 | 1% | 5 | 280 | 0.72% | 8 | | Jul 2026 | 390 | 0.94% | 5 | 280 | 0.67% | 8 | | Aug 2026 | 390 | 1% | 6 | 320 | 0.83% | 8 | | Sep 2026 | 390 | 1.2% | 5 | 260 | 0.77% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch cooktop”. - **Smeg**: Measured on the search terms “smeg cooktop” and “smeg gas cooktop”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Smeg profile](/demand/nz/brands/smeg) - [All gas cooktop brands in New Zealand](/demand/nz/categories/nz-gas-cooktop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Smeg more popular in search? In September 2026, Bosch had more branded searches than Smeg among gas cooktop brands in New Zealand. Bosch had about 390 branded searches, while Smeg had 260. Bosch made up 1.2% of all gas cooktop brand searches we track, and Smeg accounted for 0.77%. ## Cite this page Brandwave. "Bosch vs Smeg: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands/compare/bosch-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands/compare/bosch-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.