---
title: "Gas cooktop brands in New Zealand: Which are searched most?"
description: "Compare the gas cooktop brands people buy. Share of Search among Fisher & Paykel, KitchenAid, Miele, Electrolux, Bosch, Samsung, LG, Smeg and Westinghouse, the gas cooktop brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands"
publisher: "Brandwave"
---

# Gas cooktop brands in New Zealand: Which are searched most?

Compare the gas cooktop brands people buy. Share of Search among Fisher & Paykel, KitchenAid, Miele, Electrolux, Bosch, Samsung, LG, Smeg and Westinghouse, the gas cooktop brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gas cooktop brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 59.5%

## Which brand is most popular in search among gas cooktop brands in New Zealand?

- In September 2026, Fisher & Paykel was the most searched among gas cooktop brands in New Zealand, with an estimated 20.1K branded searches, 59.5% of all searches for the nine we track.
- KitchenAid is in 2nd place, 40.2 percentage points behind at 19.3%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among gas cooktop brands in New Zealand decreased from 60.1% to 59.5%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among gas cooktop brands in New Zealand peaked at 66.7% in July 2026 and was lowest at 51.3% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among gas cooktop brands in New Zealand peaked at 29.8% in December 2025 and was lowest at 15.4% in July 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among gas cooktop brands in New Zealand peaked at 9.6% in May 2026 and was lowest at 7% in July 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among gas cooktop brands in New Zealand peaked at 9% in January 2026 and was lowest at 6.5% in November 2025.
- Across the 12 months ending September 2026, KitchenAid, Miele, Electrolux, Bosch, Samsung, LG, Smeg and Westinghouse held steady: their share of searches among gas cooktop brands in New Zealand each moved less than 0.5 percentage points.

## Top gas cooktop brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fisher & Paykel and Bosch appeared every time. Bosch was recommended most often, coming first in three out of four answers that gave a list. Fisher & Paykel was second, and Smeg was third. KitchenAid, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Smeg | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Westinghouse | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Electrolux | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Miele | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about gas cooktop brands

- Asked ChatGPT "Which gas cooktop brand should I buy in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. Smeg, 4. Westinghouse
- Asked ChatGPT "What are the best gas cooktop brands in New Zealand?": 1. Bosch, 2. Smeg, 3. Fisher & Paykel, 4. Westinghouse, 5. Miele
- Asked ChatGPT "What's the best gas cooktop brand in New Zealand for a kitchen upgrade?": 1. Bosch, 2. Fisher & Paykel, 3. Smeg
- Searched Google, AI Overview "gas hob nz": 1. Fisher & Paykel, 2. Bosch, 3. Electrolux
- Searched Google, AI Overview "gas cooktop nz": 1. Bosch, 2. Westinghouse, 3. Fisher & Paykel

Not named in any answer: KitchenAid, Samsung and LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs KitchenAid: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-kitchenaid): 59.5% against 19.3% Share of Search.
- [Fisher & Paykel vs Miele: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-miele): 59.5% against 8.6% Share of Search.
- [Fisher & Paykel vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-fisher-and-paykel): 59.5% against 7.9% Share of Search.
- [KitchenAid vs Miele: compare search popularity](/demand/nz/compare/kitchenaid-vs-miele): 19.3% against 8.6% Share of Search.
- [KitchenAid vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-kitchenaid): 19.3% against 7.9% Share of Search.
- [Miele vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-miele): 8.6% against 7.9% Share of Search.

## How did search popularity change for New Zealand gas cooktop brands in September 2026?

- In September 2026, KitchenAid gained share of searches among gas cooktop brands in New Zealand, from 16.6% to 19.3%.
- In September 2026, Electrolux gained share of searches among gas cooktop brands in New Zealand, from 6.8% to 7.9%.
- In September 2026, Miele gained share of searches among gas cooktop brands in New Zealand, from 7.5% to 8.6%.
- In September 2026, Fisher & Paykel lost share of searches among gas cooktop brands in New Zealand, from 64.3% to 59.5%.
- In September 2026, Bosch rose from 6th to 5th among gas cooktop brands in New Zealand.
- In September 2026, Samsung fell from 5th to 6th among gas cooktop brands in New Zealand.
- Estimated monthly branded searches for Westinghouse in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 59.5% | 20.1K | -18.8% | Fisher & Paykel |
| 2 | KitchenAid | 19.3% | 6.5K | +2.2% | KitchenAid |
| 3 | Miele | 8.6% | 2.9K | 0.0% | Miele |
| 4 | Electrolux | 7.9% | 2.7K | +1.9% | Electrolux Group |
| 5 | Bosch | 1.4% | 460 | +4.5% | Bosch |
| 6 | Samsung | 1.2% | 390 | -18.8% | Samsung |
| 7 | LG | 0.83% | 280 | -15.2% | LG |
| 8 | Smeg | 0.77% | 260 | -18.8% | Smeg |
| 9 | Westinghouse | 0.62% | 210 | -19.2% | Electrolux Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 20.7K | 60.1% | 1 |
| Oct 2025 | KitchenAid | 6.6K | 19.2% | 2 |
| Oct 2025 | Miele | 3K | 8.6% | 3 |
| Oct 2025 | Electrolux | 2.6K | 7.6% | 4 |
| Oct 2025 | Bosch | 440 | 1.3% | 5 |
| Oct 2025 | Samsung | 390 | 1.1% | 6 |
| Oct 2025 | LG | 280 | 0.81% | 7 |
| Oct 2025 | Smeg | 280 | 0.81% | 8 |
| Oct 2025 | Westinghouse | 170 | 0.49% | 9 |
| Nov 2025 | Fisher & Paykel | 24.8K | 54.8% | 1 |
| Nov 2025 | KitchenAid | 11.5K | 25.3% | 2 |
| Nov 2025 | Miele | 4.3K | 9.5% | 3 |
| Nov 2025 | Electrolux | 2.9K | 6.5% | 4 |
| Nov 2025 | Bosch | 480 | 1.1% | 5 |
| Nov 2025 | Samsung | 480 | 1.1% | 6 |
| Nov 2025 | LG | 360 | 0.8% | 7 |
| Nov 2025 | Smeg | 250 | 0.55% | 8 |
| Nov 2025 | Westinghouse | 170 | 0.38% | 9 |
| Dec 2025 | Fisher & Paykel | 20.2K | 51.3% | 1 |
| Dec 2025 | KitchenAid | 11.7K | 29.8% | 2 |
| Dec 2025 | Electrolux | 3.1K | 7.8% | 3 |
| Dec 2025 | Miele | 2.8K | 7.1% | 4 |
| Dec 2025 | Samsung | 480 | 1.2% | 5 |
| Dec 2025 | Bosch | 370 | 0.94% | 6 |
| Dec 2025 | LG | 290 | 0.74% | 7 |
| Dec 2025 | Smeg | 250 | 0.64% | 8 |
| Dec 2025 | Westinghouse | 170 | 0.43% | 9 |
| Jan 2026 | Fisher & Paykel | 20.1K | 56.5% | 1 |
| Jan 2026 | KitchenAid | 7.9K | 22.1% | 2 |
| Jan 2026 | Electrolux | 3.2K | 9% | 3 |
| Jan 2026 | Miele | 2.9K | 8.1% | 4 |
| Jan 2026 | Bosch | 440 | 1.2% | 5 |
| Jan 2026 | Samsung | 390 | 1.1% | 6 |
| Jan 2026 | LG | 280 | 0.79% | 7 |
| Jan 2026 | Smeg | 260 | 0.73% | 8 |
| Jan 2026 | Westinghouse | 170 | 0.48% | 9 |
| Feb 2026 | Fisher & Paykel | 20.2K | 60.2% | 1 |
| Feb 2026 | KitchenAid | 6.3K | 18.8% | 2 |
| Feb 2026 | Miele | 3K | 8.9% | 3 |
| Feb 2026 | Electrolux | 2.6K | 7.9% | 4 |
| Feb 2026 | Bosch | 430 | 1.3% | 5 |
| Feb 2026 | Samsung | 320 | 0.96% | 6 |
| Feb 2026 | Smeg | 250 | 0.75% | 7 |
| Feb 2026 | LG | 240 | 0.72% | 8 |
| Feb 2026 | Westinghouse | 170 | 0.51% | 9 |
| Mar 2026 | Fisher & Paykel | 24.7K | 64.2% | 1 |
| Mar 2026 | KitchenAid | 6.3K | 16.5% | 2 |
| Mar 2026 | Miele | 3.4K | 8.9% | 3 |
| Mar 2026 | Electrolux | 2.5K | 6.5% | 4 |
| Mar 2026 | Bosch | 390 | 1% | 5 |
| Mar 2026 | Samsung | 390 | 1% | 6 |
| Mar 2026 | LG | 290 | 0.75% | 7 |
| Mar 2026 | Smeg | 250 | 0.65% | 8 |
| Mar 2026 | Westinghouse | 170 | 0.44% | 9 |
| Apr 2026 | Fisher & Paykel | 20.7K | 59.9% | 1 |
| Apr 2026 | KitchenAid | 6.4K | 18.4% | 2 |
| Apr 2026 | Miele | 3K | 8.7% | 3 |
| Apr 2026 | Electrolux | 2.8K | 8.1% | 4 |
| Apr 2026 | Bosch | 460 | 1.3% | 5 |
| Apr 2026 | Samsung | 390 | 1.1% | 6 |
| Apr 2026 | LG | 370 | 1.1% | 7 |
| Apr 2026 | Smeg | 280 | 0.81% | 8 |
| Apr 2026 | Westinghouse | 210 | 0.61% | 9 |
| May 2026 | Fisher & Paykel | 24.4K | 62.8% | 1 |
| May 2026 | KitchenAid | 6.5K | 16.7% | 2 |
| May 2026 | Miele | 3.7K | 9.6% | 3 |
| May 2026 | Electrolux | 2.7K | 6.9% | 4 |
| May 2026 | Bosch | 480 | 1.2% | 5 |
| May 2026 | Samsung | 320 | 0.83% | 6 |
| May 2026 | LG | 300 | 0.77% | 7 |
| May 2026 | Smeg | 250 | 0.64% | 8 |
| May 2026 | Westinghouse | 210 | 0.54% | 9 |
| Jun 2026 | Fisher & Paykel | 24.4K | 62.9% | 1 |
| Jun 2026 | KitchenAid | 6.3K | 16.1% | 2 |
| Jun 2026 | Miele | 3.5K | 9% | 3 |
| Jun 2026 | Electrolux | 3K | 7.9% | 4 |
| Jun 2026 | Bosch | 460 | 1.2% | 5 |
| Jun 2026 | LG | 370 | 0.95% | 6 |
| Jun 2026 | Samsung | 320 | 0.82% | 7 |
| Jun 2026 | Smeg | 280 | 0.72% | 8 |
| Jun 2026 | Westinghouse | 170 | 0.44% | 9 |
| Jul 2026 | Fisher & Paykel | 27.8K | 66.7% | 1 |
| Jul 2026 | KitchenAid | 6.4K | 15.4% | 2 |
| Jul 2026 | Electrolux | 2.9K | 7% | 3 |
| Jul 2026 | Miele | 2.9K | 7% | 4 |
| Jul 2026 | Bosch | 460 | 1.1% | 5 |
| Jul 2026 | Samsung | 390 | 0.94% | 6 |
| Jul 2026 | LG | 330 | 0.79% | 7 |
| Jul 2026 | Smeg | 280 | 0.67% | 8 |
| Jul 2026 | Westinghouse | 170 | 0.41% | 9 |
| Aug 2026 | Fisher & Paykel | 24.8K | 64.3% | 1 |
| Aug 2026 | KitchenAid | 6.4K | 16.6% | 2 |
| Aug 2026 | Miele | 2.9K | 7.5% | 3 |
| Aug 2026 | Electrolux | 2.6K | 6.8% | 4 |
| Aug 2026 | Samsung | 480 | 1.2% | 5 |
| Aug 2026 | Bosch | 440 | 1.1% | 6 |
| Aug 2026 | LG | 330 | 0.86% | 7 |
| Aug 2026 | Smeg | 320 | 0.83% | 8 |
| Aug 2026 | Westinghouse | 260 | 0.67% | 9 |
| Sep 2026 | Fisher & Paykel | 20.1K | 59.5% | 1 |
| Sep 2026 | KitchenAid | 6.5K | 19.3% | 2 |
| Sep 2026 | Miele | 2.9K | 8.6% | 3 |
| Sep 2026 | Electrolux | 2.7K | 7.9% | 4 |
| Sep 2026 | Bosch | 460 | 1.4% | 5 |
| Sep 2026 | Samsung | 390 | 1.2% | 6 |
| Sep 2026 | LG | 280 | 0.83% | 7 |
| Sep 2026 | Smeg | 260 | 0.77% | 8 |
| Sep 2026 | Westinghouse | 210 | 0.62% | 9 |

## What is being compared

- **Bosch**: Measured on the search terms “bosch 10kg washing machine” and “bosch cooktop”, summed into one figure.
- **Electrolux**: Measured on the search terms “electrolux”, “electrolux appliances”, “electrolux ergorapido”, “electrolux induction”, “electrolux powerforce”, “electrolux silent performer”, “electrolux ultrasilencer”, “electrolux washing” and “s bag electrolux”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Miele**: Measured on the search terms “miele”, “miele appliances” and “miele outlet”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.
- **Smeg**: Measured on the search terms “smeg cooktop” and “smeg gas cooktop”, summed into one figure.
- **Westinghouse**: Measured on the search term “westinghouse cooktop”.

- [Bosch](/demand/nz/brands/bosch)
- [Electrolux](/demand/nz/brands/electrolux)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [LG](/demand/nz/brands/lg)
- [Miele](/demand/nz/brands/miele)
- [Samsung](/demand/nz/brands/samsung)
- [Smeg](/demand/nz/brands/smeg)
- [Westinghouse](/demand/nz/brands/westinghouse)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gas cooktop brands in New Zealand?

In September 2026, Fisher & Paykel was the most searched among gas cooktop brands in New Zealand, with an estimated 20.1K branded searches, 59.5% of all searches for the nine we track.

## Cite this page

Brandwave. "Gas cooktop brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gas-cooktop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.