---
title: "Gas canister brands in New Zealand: Which are searched most?"
description: "Compare the gas canister brands people buy. Share of Search among Jetboil, Gasmate, MSR and Coleman, the gas canister brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gas-canister-brands"
publisher: "Brandwave"
---

# Gas canister brands in New Zealand: Which are searched most?

Compare the gas canister brands people buy. Share of Search among Jetboil, Gasmate, MSR and Coleman, the gas canister brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gas canister brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Jetboil, 67.3%

## Which brand is most popular in search among gas canister brands in New Zealand?

- In September 2026, Jetboil was the most searched among gas canister brands in New Zealand, with an estimated 1.9K branded searches, 67.3% of all searches for the four we track.
- Gasmate is in 2nd place, 38.4 percentage points behind at 28.9%.
- Across the 12 months ending September 2026, Jetboil’s share of searches among gas canister brands in New Zealand increased from 60.9% to 67.3%.
- Across the 12 months ending September 2026, Gasmate’s share of searches among gas canister brands in New Zealand decreased from 35.6% to 28.9%.
- Across the 12 months ending September 2026, Jetboil’s share of searches among gas canister brands in New Zealand peaked at 69.8% in July 2026 and was lowest at 60.9% in October 2025.
- Across the 12 months ending September 2026, Gasmate’s share of searches among gas canister brands in New Zealand peaked at 35.6% in October 2025 and was lowest at 23.7% in March 2026.
- Across the 12 months ending September 2026, MSR’s share of searches among gas canister brands in New Zealand peaked at 4.5% in August 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, Coleman’s share of searches among gas canister brands in New Zealand peaked at 2.6% in March 2026 and was lowest at 0.32% in October 2025.
- Across the 12 months ending September 2026, MSR and Coleman held steady: their share of searches among gas canister brands in New Zealand each moved less than 0.5 percentage points.

## Top gas canister brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Jetboil appeared every time. Jetboil was recommended most often, coming first in two out of five answers. MSR was second, and Gasmate was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jetboil | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| MSR | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Gasmate | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Coleman | 4th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about gas canister brands

- Asked ChatGPT "Which gas canister brand should I buy in New Zealand?": 1. Gasmate, 2. MSR, 3. Jetboil
- Asked ChatGPT "What are the best gas canister brands in New Zealand?": 1. MSR, 2. Jetboil, 3. Gasmate
- Asked ChatGPT "What's the best gas canister brand in New Zealand for camp cooking?": 1. MSR, 2. Jetboil
- Searched Google, AI Overview "gas canister nz": 1. Jetboil, 2. Gasmate
- Searched Google, AI Overview "jet boil gas canister": 1. Jetboil, 2. MSR, 3. Coleman, 4. Gasmate

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Jetboil vs Gasmate: compare search popularity](/demand/nz/compare/gasmate-vs-jetboil): 67.3% against 28.9% Share of Search.
- [Jetboil vs MSR: compare search popularity](/demand/nz/compare/jetboil-vs-msr): 67.3% against 3.5% Share of Search.
- [Gasmate vs MSR: compare search popularity](/demand/nz/compare/gasmate-vs-msr): 28.9% against 3.5% Share of Search.

## How did search popularity change for New Zealand gas canister brands in September 2026?

- In September 2026, Gasmate gained share of searches among gas canister brands in New Zealand, from 28% to 28.9%.
- In September 2026, Jetboil gained share of searches among gas canister brands in New Zealand, from 66.7% to 67.3%.
- In September 2026, MSR lost share of searches among gas canister brands in New Zealand, from 4.5% to 3.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jetboil | 67.3% | 1.9K | +17.9% | Jetboil |
| 2 | Gasmate | 28.9% | 820 | +20.6% | Gasmate |
| 3 | MSR | 3.5% | 100 | -9.1% | MSR |
| 4 | Coleman | 0.35% | 10 | -50.0% | Coleman |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jetboil | 1.9K | 60.9% | 1 |
| Oct 2025 | Gasmate | 1.1K | 35.6% | 2 |
| Oct 2025 | MSR | 100 | 3.2% | 3 |
| Oct 2025 | Coleman | 10 | 0.32% | 4 |
| Nov 2025 | Jetboil | 2.4K | 64.9% | 1 |
| Nov 2025 | Gasmate | 1.2K | 31.1% | 2 |
| Nov 2025 | MSR | 120 | 3.2% | 3 |
| Nov 2025 | Coleman | 30 | 0.8% | 4 |
| Dec 2025 | Jetboil | 2.9K | 64.4% | 1 |
| Dec 2025 | Gasmate | 1.5K | 32.5% | 2 |
| Dec 2025 | MSR | 110 | 2.4% | 3 |
| Dec 2025 | Coleman | 30 | 0.66% | 4 |
| Jan 2026 | Jetboil | 2.4K | 62.8% | 1 |
| Jan 2026 | Gasmate | 1.3K | 32.6% | 2 |
| Jan 2026 | MSR | 160 | 4.1% | 3 |
| Jan 2026 | Coleman | 20 | 0.52% | 4 |
| Feb 2026 | Jetboil | 1.9K | 66.6% | 1 |
| Feb 2026 | Gasmate | 860 | 30% | 2 |
| Feb 2026 | MSR | 80 | 2.8% | 3 |
| Feb 2026 | Coleman | 20 | 0.7% | 4 |
| Mar 2026 | Jetboil | 2.4K | 69.7% | 1 |
| Mar 2026 | Gasmate | 820 | 23.7% | 2 |
| Mar 2026 | MSR | 140 | 4% | 3 |
| Mar 2026 | Coleman | 90 | 2.6% | 4 |
| Apr 2026 | Jetboil | 2.4K | 67.8% | 1 |
| Apr 2026 | Gasmate | 1K | 28% | 2 |
| Apr 2026 | MSR | 130 | 3.6% | 3 |
| Apr 2026 | Coleman | 20 | 0.56% | 4 |
| May 2026 | Jetboil | 1.6K | 68.5% | 1 |
| May 2026 | Gasmate | 640 | 27.2% | 2 |
| May 2026 | MSR | 80 | 3.4% | 3 |
| May 2026 | Coleman | 20 | 0.85% | 4 |
| Jun 2026 | Jetboil | 1.6K | 69.5% | 1 |
| Jun 2026 | Gasmate | 620 | 26.6% | 2 |
| Jun 2026 | MSR | 80 | 3.4% | 3 |
| Jun 2026 | Coleman | 10 | 0.43% | 4 |
| Jul 2026 | Jetboil | 1.6K | 69.8% | 1 |
| Jul 2026 | Gasmate | 610 | 26.3% | 2 |
| Jul 2026 | MSR | 80 | 3.4% | 3 |
| Jul 2026 | Coleman | 10 | 0.43% | 4 |
| Aug 2026 | Jetboil | 1.6K | 66.7% | 1 |
| Aug 2026 | Gasmate | 680 | 28% | 2 |
| Aug 2026 | MSR | 110 | 4.5% | 3 |
| Aug 2026 | Coleman | 20 | 0.82% | 4 |
| Sep 2026 | Jetboil | 1.9K | 67.3% | 1 |
| Sep 2026 | Gasmate | 820 | 28.9% | 2 |
| Sep 2026 | MSR | 100 | 3.5% | 3 |
| Sep 2026 | Coleman | 10 | 0.35% | 4 |

## What is being compared

- **Coleman**: Measured on the search term “coleman gas canister”.
- **Gasmate**: Measured on the search terms “gasmate”, “gasmate burner”, “gasmate cookers” and “gasmate odyssey”, summed into one figure.
- **Jetboil**: Measured on the search terms “jetboil” and “jetboil camping stove”, summed into one figure.
- **MSR**: Measured on the search terms “msr camping stove” and “msr stove”, summed into one figure.

- [Coleman](/demand/nz/brands/coleman)
- [Gasmate](/demand/nz/brands/gasmate)
- [Jetboil](/demand/nz/brands/jetboil)
- [MSR](/demand/nz/brands/msr)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gas canister brands in New Zealand?

In September 2026, Jetboil was the most searched among gas canister brands in New Zealand, with an estimated 1.9K branded searches, 67.3% of all searches for the four we track.

## Cite this page

Brandwave. "Gas canister brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-gas-canister-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gas-canister-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.