---
title: "Garden watering brands in New Zealand: Which brands are most popular in search?"
description: "Compare the hose, sprinkler and irrigation brands New Zealand gardeners water with. Share of Search among Gardena, Hozelock, Holman and Pope, the garden watering brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-garden-watering-brands"
publisher: "Brandwave"
---

# Garden watering brands in New Zealand: Which brands are most popular in search?

Compare the hose, sprinkler and irrigation brands New Zealand gardeners water with. Share of Search among Gardena, Hozelock, Holman and Pope, the garden watering brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Garden watering brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gardena, 56.5%

## Which brand is most popular in search among garden watering brands in New Zealand?

- In August 2026, Gardena was the most searched among garden watering brands in New Zealand, with an estimated 830 branded searches and 56.5% estimated Share of Search within this set.
- Hozelock is in 2nd place, 26.5 percentage points behind at 29.9% Share of Search.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden watering brands in New Zealand decreased from 58.2% to 56.5%.
- Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among garden watering brands in New Zealand increased from 24.4% to 29.9%.
- Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden watering brands in New Zealand decreased from 7.6% to 6.8%.
- Across the 11 months ending August 2026, Pope’s estimated Share of Search among garden watering brands in New Zealand decreased from 9.8% to 6.8%.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden watering brands in New Zealand peaked at 58.7% in June 2026 and was lowest at 51.9% in February 2026.
- Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among garden watering brands in New Zealand peaked at 31% in February 2026 and was lowest at 24.4% in October 2025.
- Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden watering brands in New Zealand peaked at 10.1% in December 2025 and was lowest at 4.8% in June 2026.
- Across the 11 months ending August 2026, Pope’s estimated Share of Search among garden watering brands in New Zealand peaked at 9.8% in October 2025 and was lowest at 6.2% in May 2026.
- Across the 11 months ending August 2026, Holman rose from 4th to 3rd among garden watering brands in New Zealand.
- Across the 11 months ending August 2026, Pope fell from 3rd to 4th among garden watering brands in New Zealand.

## Compare search popularity between leading brands

- [Gardena vs Hozelock: compare search popularity](/demand/nz/compare/gardena-vs-hozelock): 56.5% against 29.9% Share of Search.
- [Gardena vs Holman: compare search popularity](/demand/nz/compare/gardena-vs-holman): 56.5% against 6.8% Share of Search.
- [Gardena vs Pope: compare search popularity](/demand/nz/compare/gardena-vs-pope): 56.5% against 6.8% Share of Search.
- [Hozelock vs Holman: compare search popularity](/demand/nz/compare/holman-vs-hozelock): 29.9% against 6.8% Share of Search.
- [Hozelock vs Pope: compare search popularity](/demand/nz/compare/hozelock-vs-pope): 29.9% against 6.8% Share of Search.
- [Holman vs Pope: compare search popularity](/demand/nz/compare/holman-vs-pope): 6.8% Share of Search each.

## How did search popularity change for New Zealand garden watering brands in August 2026?

- In August 2026, Gardena gained estimated Share of Search among garden watering brands in New Zealand, from 54.1% to 56.5%.
- In August 2026, Pope lost estimated Share of Search among garden watering brands in New Zealand, from 8.3% to 6.8%.
- In August 2026, Holman lost estimated Share of Search among garden watering brands in New Zealand, from 7.3% to 6.8%.
- Estimated monthly branded searches for Hozelock in New Zealand fell 34.3% over 11 measured months, from 670 to 440 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gardena | 56.5% | 830 | +40.7% | Gardena |
| 2 | Hozelock | 29.9% | 440 | +33.3% | Hozelock |
| 3 | Holman | 6.8% | 100 | +25.0% | Holman |
| 4 | Pope | 6.8% | 100 | +11.1% | Pope |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gardena | 1.6K | 58.2% | 1 |
| Oct 2025 | Hozelock | 670 | 24.4% | 2 |
| Oct 2025 | Pope | 270 | 9.8% | 3 |
| Oct 2025 | Holman | 210 | 7.6% | 4 |
| Nov 2025 | Gardena | 2.4K | 55.9% | 1 |
| Nov 2025 | Hozelock | 1.1K | 26.6% | 2 |
| Nov 2025 | Holman | 400 | 9.2% | 3 |
| Nov 2025 | Pope | 360 | 8.3% | 4 |
| Dec 2025 | Gardena | 2.5K | 57.9% | 1 |
| Dec 2025 | Hozelock | 1.1K | 24.5% | 2 |
| Dec 2025 | Holman | 440 | 10.1% | 3 |
| Dec 2025 | Pope | 330 | 7.6% | 4 |
| Jan 2026 | Gardena | 1.6K | 55.4% | 1 |
| Jan 2026 | Hozelock | 860 | 28.9% | 2 |
| Jan 2026 | Holman | 270 | 9.1% | 3 |
| Jan 2026 | Pope | 200 | 6.7% | 4 |
| Feb 2026 | Gardena | 970 | 51.9% | 1 |
| Feb 2026 | Hozelock | 580 | 31% | 2 |
| Feb 2026 | Holman | 170 | 9.1% | 3 |
| Feb 2026 | Pope | 150 | 8% | 4 |
| Mar 2026 | Gardena | 1.1K | 58.5% | 1 |
| Mar 2026 | Hozelock | 460 | 25.1% | 2 |
| Mar 2026 | Holman | 170 | 9.3% | 3 |
| Mar 2026 | Pope | 130 | 7.1% | 4 |
| Apr 2026 | Gardena | 680 | 55.7% | 1 |
| Apr 2026 | Hozelock | 350 | 28.7% | 2 |
| Apr 2026 | Pope | 100 | 8.2% | 3 |
| Apr 2026 | Holman | 90 | 7.4% | 4 |
| May 2026 | Gardena | 760 | 58.5% | 1 |
| May 2026 | Hozelock | 360 | 27.7% | 2 |
| May 2026 | Holman | 100 | 7.7% | 3 |
| May 2026 | Pope | 80 | 6.2% | 4 |
| Jun 2026 | Gardena | 610 | 58.7% | 1 |
| Jun 2026 | Hozelock | 300 | 28.8% | 2 |
| Jun 2026 | Pope | 80 | 7.7% | 3 |
| Jun 2026 | Holman | 50 | 4.8% | 4 |
| Jul 2026 | Gardena | 590 | 54.1% | 1 |
| Jul 2026 | Hozelock | 330 | 30.3% | 2 |
| Jul 2026 | Pope | 90 | 8.3% | 3 |
| Jul 2026 | Holman | 80 | 7.3% | 4 |
| Aug 2026 | Gardena | 830 | 56.5% | 1 |
| Aug 2026 | Hozelock | 440 | 29.9% | 2 |
| Aug 2026 | Holman | 100 | 6.8% | 3 |
| Aug 2026 | Pope | 100 | 6.8% | 4 |
| Sep 2026 | Gardena | — | — | — |
| Sep 2026 | Holman | — | — | — |
| Sep 2026 | Hozelock | — | — | — |
| Sep 2026 | Pope | — | — | — |

## What is being compared

- **Gardena**: Measured on the search terms “gardena”, “gardena automatic water distributor”, “gardena com”, “gardena hose”, “gardena hose fittings”, “gardena irrigation”, “gardena near me”, “gardena nz”, “gardena online”, “gardena oscillating sprinkler”, “gardena sprayer”, “gardena sprinkler”, “gardena timer”, “gardena water distributor”, “gardena water timer” and “gardena weed puller”, summed into one figure.
- **Holman**: Measured on the search terms “holman hose”, “holman hose fittings”, “holman irrigation”, “holman sprinkler” and “holman sprinkler timer”, summed into one figure.
- **Hozelock**: Measured on the search terms “hozelock”, “hozelock hose”, “hozelock hose fittings”, “hozelock hose reel”, “hozelock hose retractable”, “hozelock irrigation”, “hozelock near me”, “hozelock nz” and “hozelock sprinkler”, summed into one figure.
- **Pope**: Measured on the search terms “pope hose”, “pope hose fittings”, “pope hose reel”, “pope irrigation” and “pope sprinkler”, summed into one figure.

- [Gardena](/demand/nz/brands/gardena)
- [Holman](/demand/nz/brands/holman)
- [Hozelock](/demand/nz/brands/hozelock)
- [Pope](/demand/nz/brands/pope)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among garden watering brands in New Zealand?

In August 2026, Gardena was the most searched among garden watering brands in New Zealand, with an estimated 830 branded searches and 56.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Garden watering brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-garden-watering-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-garden-watering-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.