---
title: "Garden tool brands in New Zealand: Which brands are most popular in search?"
description: "Compare the garden tool and pruning brands New Zealand gardeners use. Share of Search among Fiskars, Wolf-Garten, Felco, Cyclone and Darlac, the garden tool brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-garden-tool-brands"
publisher: "Brandwave"
---

# Garden tool brands in New Zealand: Which brands are most popular in search?

Compare the garden tool and pruning brands New Zealand gardeners use. Share of Search among Fiskars, Wolf-Garten, Felco, Cyclone and Darlac, the garden tool brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Garden tool brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fiskars, 71.2%

## Which brand is most popular in search among garden tool brands in New Zealand?

- In August 2026, Fiskars was the most searched among garden tool brands in New Zealand, with an estimated 1.8K branded searches and 71.2% estimated Share of Search within this set.
- Wolf-Garten is in 2nd place, 58.4 percentage points behind at 12.8% Share of Search.
- Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands in New Zealand decreased from 78.7% to 71.2%.
- Across the 11 months ending August 2026, Felco’s estimated Share of Search among garden tool brands in New Zealand increased from 5% to 12%.
- Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands in New Zealand peaked at 82.7% in June 2026 and was lowest at 70.5% in March 2026.
- Across the 11 months ending August 2026, Wolf-Garten’s estimated Share of Search among garden tool brands in New Zealand peaked at 13.2% in November 2025 and was lowest at 7.2% in June 2026.
- Across the 11 months ending August 2026, Cyclone’s estimated Share of Search among garden tool brands in New Zealand peaked at 2.4% in February 2026 and was lowest at 1.3% in July 2026.
- Across the 11 months ending August 2026, Darlac’s estimated Share of Search among garden tool brands in New Zealand peaked at 2.7% in March 2026 and was lowest at 1.1% in December 2025.
- Across the 11 months ending August 2026, Wolf-Garten, Cyclone and Darlac held steady: their estimated Share of Search among garden tool brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fiskars vs Wolf-Garten: compare search popularity](/demand/nz/compare/fiskars-vs-wolf-garten): 71.2% against 12.8% Share of Search.
- [Fiskars vs Felco: compare search popularity](/demand/nz/compare/felco-vs-fiskars): 71.2% against 12% Share of Search.
- [Fiskars vs Cyclone: compare search popularity](/demand/nz/compare/cyclone-vs-fiskars): 71.2% against 2% Share of Search.
- [Fiskars vs Darlac: compare search popularity](/demand/nz/compare/darlac-vs-fiskars): 71.2% against 2% Share of Search.
- [Wolf-Garten vs Felco: compare search popularity](/demand/nz/compare/felco-vs-wolf-garten): 12.8% against 12% Share of Search.
- [Wolf-Garten vs Cyclone: compare search popularity](/demand/nz/compare/cyclone-vs-wolf-garten): 12.8% against 2% Share of Search.
- [Wolf-Garten vs Darlac: compare search popularity](/demand/nz/compare/darlac-vs-wolf-garten): 12.8% against 2% Share of Search.
- [Felco vs Cyclone: compare search popularity](/demand/nz/compare/cyclone-vs-felco): 12% against 2% Share of Search.
- [Felco vs Darlac: compare search popularity](/demand/nz/compare/darlac-vs-felco): 12% against 2% Share of Search.
- [Cyclone vs Darlac: compare search popularity](/demand/nz/compare/cyclone-vs-darlac): 2% Share of Search each.

## How did search popularity change for New Zealand garden tool brands in August 2026?

- In August 2026, Wolf-Garten gained estimated Share of Search among garden tool brands in New Zealand, from 8.2% to 12.8%.
- In August 2026, Felco gained estimated Share of Search among garden tool brands in New Zealand, from 7.9% to 12%.
- In August 2026, Cyclone gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.
- In August 2026, Darlac gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.
- In August 2026, Fiskars lost estimated Share of Search among garden tool brands in New Zealand, from 81.3% to 71.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fiskars | 71.2% | 1.8K | -28.2% | Fiskars |
| 2 | Wolf-Garten | 12.8% | 320 | +28.0% | Wolf-Garten |
| 3 | Felco | 12% | 300 | +25.0% | Felco |
| 4 | Cyclone | 2% | 50 | +25.0% | Cyclone |
| 5 | Darlac | 2% | 50 | +25.0% | Darlac |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fiskars | 1.7K | 78.7% | 1 |
| Oct 2025 | Wolf-Garten | 280 | 12.7% | 2 |
| Oct 2025 | Felco | 110 | 5% | 3 |
| Oct 2025 | Cyclone | 40 | 1.8% | 4 |
| Oct 2025 | Darlac | 40 | 1.8% | 5 |
| Nov 2025 | Fiskars | 1.8K | 76.8% | 1 |
| Nov 2025 | Wolf-Garten | 300 | 13.2% | 2 |
| Nov 2025 | Felco | 150 | 6.6% | 3 |
| Nov 2025 | Cyclone | 50 | 2.2% | 4 |
| Nov 2025 | Darlac | 30 | 1.3% | 5 |
| Dec 2025 | Fiskars | 2K | 76.3% | 1 |
| Dec 2025 | Wolf-Garten | 330 | 12.4% | 2 |
| Dec 2025 | Felco | 210 | 7.9% | 3 |
| Dec 2025 | Cyclone | 60 | 2.3% | 4 |
| Dec 2025 | Darlac | 30 | 1.1% | 5 |
| Jan 2026 | Fiskars | 1.8K | 78.8% | 1 |
| Jan 2026 | Wolf-Garten | 230 | 10.2% | 2 |
| Jan 2026 | Felco | 150 | 6.6% | 3 |
| Jan 2026 | Cyclone | 50 | 2.2% | 4 |
| Jan 2026 | Darlac | 50 | 2.2% | 5 |
| Feb 2026 | Fiskars | 1.6K | 77.1% | 1 |
| Feb 2026 | Wolf-Garten | 230 | 11.2% | 2 |
| Feb 2026 | Felco | 160 | 7.8% | 3 |
| Feb 2026 | Cyclone | 50 | 2.4% | 4 |
| Feb 2026 | Darlac | 30 | 1.5% | 5 |
| Mar 2026 | Fiskars | 1.6K | 70.5% | 1 |
| Mar 2026 | Wolf-Garten | 280 | 12.7% | 2 |
| Mar 2026 | Felco | 260 | 11.8% | 3 |
| Mar 2026 | Darlac | 60 | 2.7% | 4 |
| Mar 2026 | Cyclone | 50 | 2.3% | 5 |
| Apr 2026 | Fiskars | 1.7K | 76.4% | 1 |
| Apr 2026 | Wolf-Garten | 230 | 10.5% | 2 |
| Apr 2026 | Felco | 200 | 9.1% | 3 |
| Apr 2026 | Darlac | 50 | 2.3% | 4 |
| Apr 2026 | Cyclone | 40 | 1.8% | 5 |
| May 2026 | Fiskars | 2.2K | 79.1% | 1 |
| May 2026 | Felco | 260 | 9.2% | 2 |
| May 2026 | Wolf-Garten | 230 | 8.2% | 3 |
| May 2026 | Cyclone | 50 | 1.8% | 4 |
| May 2026 | Darlac | 50 | 1.8% | 5 |
| Jun 2026 | Fiskars | 2.5K | 82.7% | 1 |
| Jun 2026 | Felco | 220 | 7.2% | 2 |
| Jun 2026 | Wolf-Garten | 220 | 7.2% | 3 |
| Jun 2026 | Cyclone | 50 | 1.6% | 4 |
| Jun 2026 | Darlac | 40 | 1.3% | 5 |
| Jul 2026 | Fiskars | 2.5K | 81.3% | 1 |
| Jul 2026 | Wolf-Garten | 250 | 8.2% | 2 |
| Jul 2026 | Felco | 240 | 7.9% | 3 |
| Jul 2026 | Cyclone | 40 | 1.3% | 4 |
| Jul 2026 | Darlac | 40 | 1.3% | 5 |
| Aug 2026 | Fiskars | 1.8K | 71.2% | 1 |
| Aug 2026 | Wolf-Garten | 320 | 12.8% | 2 |
| Aug 2026 | Felco | 300 | 12% | 3 |
| Aug 2026 | Cyclone | 50 | 2% | 4 |
| Aug 2026 | Darlac | 50 | 2% | 5 |
| Sep 2026 | Cyclone | — | — | — |
| Sep 2026 | Darlac | — | — | — |
| Sep 2026 | Felco | — | — | — |
| Sep 2026 | Fiskars | — | — | — |
| Sep 2026 | Wolf-Garten | — | — | — |

## What is being compared

- **Cyclone**: Measured on the search terms “cyclone garden tools”, “cyclone pruners”, “cyclone secateurs”, “cyclone spade” and “cyclone tools”, summed into one figure.
- **Darlac**: Measured on the search terms “darlac”, “darlac garden tools”, “darlac pruners” and “darlac secateurs”, summed into one figure.
- **Felco**: Measured on the search terms “felco”, “felco garden tools”, “felco pruners” and “felco secateurs”, summed into one figure.
- **Fiskars**: Measured on the search terms “fiskars”, “fiskars circle cutter”, “fiskars com”, “fiskars deluxe stand up weeder”, “fiskars fabric shears”, “fiskars garden tools”, “fiskars hedge shears”, “fiskars hole digger”, “fiskars near me”, “fiskars nz”, “fiskars paper cutter”, “fiskars paper trimmer”, “fiskars pinking shears”, “fiskars pole trimmer”, “fiskars pruners”, “fiskars rotary cutter”, “fiskars scissors”, “fiskars secateurs”, “fiskars spade”, “fiskars weed puller”, “fiskars weed puller xact”, “fiskars x27”, “fiskars x36” and “fiskars xact weed puller”, summed into one figure.
- **Wolf-Garten**: Measured on the search terms “wolf garten”, “wolf garten com”, “wolf garten garden tools”, “wolf garten near me”, “wolf garten nz”, “wolf garten pruners”, “wolf garten secateurs”, “wolf garten spade”, “wolf garten tools”, “wolfgarten”, “wolfgarten garden tools”, “wolfgarten nz”, “wolfgarten secateurs” and “wolfgarten spade”, summed into one figure.

- [Cyclone](/demand/nz/brands/cyclone)
- [Darlac](/demand/nz/brands/darlac)
- [Felco](/demand/nz/brands/felco)
- [Fiskars](/demand/nz/brands/fiskars)
- [Wolf-Garten](/demand/nz/brands/wolf-garten)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among garden tool brands in New Zealand?

In August 2026, Fiskars was the most searched among garden tool brands in New Zealand, with an estimated 1.8K branded searches and 71.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Garden tool brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-garden-tool-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-garden-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.