---
title: "Gaming peripheral brands in New Zealand: Which brands are most popular in search?"
description: "Compare the gaming mouse, keyboard and headset brands New Zealand gamers buy. Share of Search among Logitech, Razer, SteelSeries, HyperX, Turtle Beach and Corsair, the gaming peripheral brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gaming-peripheral-brands"
publisher: "Brandwave"
---

# Gaming peripheral brands in New Zealand: Which brands are most popular in search?

Compare the gaming mouse, keyboard and headset brands New Zealand gamers buy. Share of Search among Logitech, Razer, SteelSeries, HyperX, Turtle Beach and Corsair, the gaming peripheral brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gaming peripheral brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Logitech, 45.1%

## Which brand is most popular in search among gaming peripheral brands in New Zealand?

- In August 2026, Logitech was the most searched among gaming peripheral brands in New Zealand, with an estimated 18.2K branded searches and 45.1% estimated Share of Search within this set.
- Razer is in 2nd place, 25.3 percentage points behind at 19.8% Share of Search.
- Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand decreased from 49.5% to 45.1%.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 18.3% to 19.8%.
- Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 8.8% to 10%.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 6.8% to 8%.
- Across the 11 months ending August 2026, Corsair’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 6.4% to 7%.
- Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 49.5% in October 2025 and was lowest at 43.6% in December 2025.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 19.8% in August 2026 and was lowest at 17.7% in June 2026.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands in New Zealand peaked at 11.7% in June 2026 and was lowest at 9.5% in May 2026.
- Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 11.3% in December 2025 and was lowest at 8.8% in October 2025.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 8.3% in July 2026 and was lowest at 6% in March 2026.
- Across the 11 months ending August 2026, Corsair’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 8.2% in February 2026 and was lowest at 6.4% in October 2025.
- Across the 11 months ending August 2026, SteelSeries held steady: its estimated Share of Search among gaming peripheral brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Logitech vs Razer: compare search popularity](/demand/nz/compare/logitech-vs-razer): 45.1% against 19.8% Share of Search.
- [Logitech vs SteelSeries: compare search popularity](/demand/nz/compare/logitech-vs-steelseries): 45.1% against 10.1% Share of Search.
- [Logitech vs HyperX: compare search popularity](/demand/nz/compare/hyperx-vs-logitech): 45.1% against 10% Share of Search.
- [Logitech vs Turtle Beach: compare search popularity](/demand/nz/compare/logitech-vs-turtle-beach): 45.1% against 8% Share of Search.
- [Razer vs SteelSeries: compare search popularity](/demand/nz/compare/razer-vs-steelseries): 19.8% against 10.1% Share of Search.
- [Razer vs HyperX: compare search popularity](/demand/nz/compare/hyperx-vs-razer): 19.8% against 10% Share of Search.
- [Razer vs Turtle Beach: compare search popularity](/demand/nz/compare/razer-vs-turtle-beach): 19.8% against 8% Share of Search.
- [SteelSeries vs HyperX: compare search popularity](/demand/nz/compare/hyperx-vs-steelseries): 10.1% against 10% Share of Search.
- [SteelSeries vs Turtle Beach: compare search popularity](/demand/nz/compare/steelseries-vs-turtle-beach): 10.1% against 8% Share of Search.
- [HyperX vs Turtle Beach: compare search popularity](/demand/nz/compare/hyperx-vs-turtle-beach): 10% against 8% Share of Search.

## How did search popularity change for New Zealand gaming peripheral brands in August 2026?

- In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%.
- In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.
- In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.
- Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026.
- Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Logitech | 45.1% | 18.2K | +1.9% | Logitech |
| 2 | Razer | 19.8% | 8K | +13.8% | Razer |
| 3 | SteelSeries | 10.1% | 4.1K | -7.3% | SteelSeries |
| 4 | HyperX | 10% | 4K | -3.4% | HyperX |
| 5 | Turtle Beach | 8% | 3.3K | -0.6% | Turtle Beach |
| 6 | Corsair | 7% | 2.8K | +4.0% | Corsair |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Logitech | 20.2K | 49.5% | 1 |
| Oct 2025 | Razer | 7.5K | 18.3% | 2 |
| Oct 2025 | SteelSeries | 4.2K | 10.3% | 3 |
| Oct 2025 | HyperX | 3.6K | 8.8% | 4 |
| Oct 2025 | Turtle Beach | 2.8K | 6.8% | 5 |
| Oct 2025 | Corsair | 2.6K | 6.4% | 6 |
| Nov 2025 | Logitech | 20.2K | 45.2% | 1 |
| Nov 2025 | Razer | 8.3K | 18.7% | 2 |
| Nov 2025 | SteelSeries | 5K | 11.1% | 3 |
| Nov 2025 | HyperX | 4.7K | 10.4% | 4 |
| Nov 2025 | Turtle Beach | 3.3K | 7.4% | 5 |
| Nov 2025 | Corsair | 3.1K | 7.1% | 6 |
| Dec 2025 | Logitech | 21.6K | 43.6% | 1 |
| Dec 2025 | Razer | 8.9K | 18% | 2 |
| Dec 2025 | HyperX | 5.6K | 11.3% | 3 |
| Dec 2025 | SteelSeries | 5.4K | 10.9% | 4 |
| Dec 2025 | Corsair | 4K | 8.1% | 5 |
| Dec 2025 | Turtle Beach | 4K | 8.1% | 6 |
| Jan 2026 | Logitech | 21K | 44.8% | 1 |
| Jan 2026 | Razer | 8.6K | 18.3% | 2 |
| Jan 2026 | SteelSeries | 5.3K | 11.4% | 3 |
| Jan 2026 | HyperX | 4.8K | 10.2% | 4 |
| Jan 2026 | Corsair | 3.7K | 7.9% | 5 |
| Jan 2026 | Turtle Beach | 3.5K | 7.5% | 6 |
| Feb 2026 | Logitech | 16.2K | 46.6% | 1 |
| Feb 2026 | Razer | 6.6K | 18.9% | 2 |
| Feb 2026 | SteelSeries | 3.8K | 10.8% | 3 |
| Feb 2026 | HyperX | 3.2K | 9.2% | 4 |
| Feb 2026 | Corsair | 2.8K | 8.2% | 5 |
| Feb 2026 | Turtle Beach | 2.2K | 6.3% | 6 |
| Mar 2026 | Logitech | 17.6K | 47.8% | 1 |
| Mar 2026 | Razer | 7K | 19% | 2 |
| Mar 2026 | SteelSeries | 3.8K | 10.2% | 3 |
| Mar 2026 | HyperX | 3.3K | 9% | 4 |
| Mar 2026 | Corsair | 3K | 8% | 5 |
| Mar 2026 | Turtle Beach | 2.2K | 6% | 6 |
| Apr 2026 | Logitech | 18.5K | 47.8% | 1 |
| Apr 2026 | Razer | 7.3K | 18.8% | 2 |
| Apr 2026 | SteelSeries | 4K | 10.2% | 3 |
| Apr 2026 | HyperX | 3.5K | 8.9% | 4 |
| Apr 2026 | Corsair | 3K | 7.7% | 5 |
| Apr 2026 | Turtle Beach | 2.5K | 6.5% | 6 |
| May 2026 | Logitech | 20.1K | 49.3% | 1 |
| May 2026 | Razer | 7.2K | 17.7% | 2 |
| May 2026 | SteelSeries | 3.9K | 9.5% | 3 |
| May 2026 | HyperX | 3.7K | 9.1% | 4 |
| May 2026 | Corsair | 3K | 7.5% | 5 |
| May 2026 | Turtle Beach | 2.8K | 6.8% | 6 |
| Jun 2026 | Logitech | 19.9K | 47.3% | 1 |
| Jun 2026 | Razer | 7.4K | 17.7% | 2 |
| Jun 2026 | SteelSeries | 4.9K | 11.7% | 3 |
| Jun 2026 | HyperX | 4K | 9.4% | 4 |
| Jun 2026 | Turtle Beach | 3K | 7.1% | 5 |
| Jun 2026 | Corsair | 2.9K | 6.8% | 6 |
| Jul 2026 | Logitech | 17.9K | 45.3% | 1 |
| Jul 2026 | Razer | 7K | 17.8% | 2 |
| Jul 2026 | SteelSeries | 4.4K | 11.1% | 3 |
| Jul 2026 | HyperX | 4.2K | 10.5% | 4 |
| Jul 2026 | Turtle Beach | 3.3K | 8.3% | 5 |
| Jul 2026 | Corsair | 2.7K | 6.9% | 6 |
| Aug 2026 | Logitech | 18.2K | 45.1% | 1 |
| Aug 2026 | Razer | 8K | 19.8% | 2 |
| Aug 2026 | SteelSeries | 4.1K | 10.1% | 3 |
| Aug 2026 | HyperX | 4K | 10% | 4 |
| Aug 2026 | Turtle Beach | 3.3K | 8% | 5 |
| Aug 2026 | Corsair | 2.8K | 7% | 6 |
| Sep 2026 | Corsair | — | — | — |
| Sep 2026 | HyperX | — | — | — |
| Sep 2026 | Logitech | — | — | — |
| Sep 2026 | Razer | — | — | — |
| Sep 2026 | SteelSeries | — | — | — |
| Sep 2026 | Turtle Beach | — | — | — |

## What is being compared

- **Corsair**: Measured on the search terms “corsair”, “corsair 4000d”, “corsair 4000d airflow”, “corsair 5000d”, “corsair chair”, “corsair com”, “corsair ddr5 ram”, “corsair gaming”, “corsair gaming chair”, “corsair headset”, “corsair hs80”, “corsair icue”, “corsair k55”, “corsair k70”, “corsair keyboard”, “corsair mice”, “corsair near me”, “corsair nz”, “corsair online”, “corsair ram”, “corsair scimitar”, “corsair vengeance”, “corsair vengeance ddr4”, “corsair vengeance ddr5” and “corsair vengeance lpx ddr4”, summed into one figure.
- **HyperX**: Measured on the search terms “hyperx”, “hyperx alpha cloud”, “hyperx cast”, “hyperx cloud”, “hyperx cloud 2”, “hyperx cloud 2 stinger”, “hyperx cloud 3”, “hyperx cloud 3 wireless”, “hyperx cloud alpha wireless”, “hyperx cloud ii”, “hyperx com”, “hyperx fps”, “hyperx gaming”, “hyperx headset”, “hyperx mix”, “hyperx mouse”, “hyperx near me”, “hyperx nz” and “hyperx solo cast”, summed into one figure.
- **Logitech**: Measured on the search terms “g305 logitech”, “logitech”, “logitech com”, “logitech g hub”, “logitech g pro”, “logitech g29”, “logitech g502”, “logitech g920”, “logitech g923”, “logitech gaming”, “logitech headset”, “logitech keyboard”, “logitech mice”, “logitech mx master”, “logitech mx master 3s”, “logitech mx master 4”, “logitech nz”, “logitech online” and “logitech speakers”, summed into one figure.
- **Razer**: Measured on the search terms “deathadder razer”, “razer”, “razer basilisk”, “razer basilisk v3”, “razer basilisk v3 pro”, “razer blackshark v2”, “razer blackshark v2 x”, “razer blade 14”, “razer com”, “razer deathadder v3”, “razer deathadder v3 pro”, “razer gaming”, “razer gaming chair”, “razer gaming mice”, “razer gold”, “razer headset”, “razer keyboard”, “razer laptop”, “razer mice”, “razer microphone”, “razer naga”, “razer near me”, “razer notebook”, “razer nz”, “razer online”, “razer viper”, “razer viper ultimate” and “razer viper v3”, summed into one figure.
- **SteelSeries**: Measured on the search terms “steelseries”, “steelseries 7”, “steelseries apex 3”, “steelseries apex pro”, “steelseries apex pro tkl”, “steelseries arctis”, “steelseries arctis 5”, “steelseries arctis nova”, “steelseries arctis nova 1”, “steelseries arctis nova 5”, “steelseries arctis nova 7”, “steelseries arctis nova 7 wireless”, “steelseries arctis nova pro”, “steelseries arctis nova pro wireless”, “steelseries arctis pro”, “steelseries com”, “steelseries gaming”, “steelseries headset”, “steelseries keyboard”, “steelseries mouse”, “steelseries mousepad”, “steelseries near me”, “steelseries new zealand”, “steelseries nz”, “steelseries online”, “steelseries qck”, “steelseries qck heavy” and “steelseries qck mousepad”, summed into one figure.
- **Turtle Beach**: Measured on the search terms “stealth turtle beach 600”, “stealth turtle beach 700”, “turtle beach”, “turtle beach controller”, “turtle beach gaming headset”, “turtle beach headphones”, “turtle beach headset”, “turtle beach keyboard”, “turtle beach mouse”, “turtle beach near me”, “turtle beach nz”, “turtle beach react r controller”, “turtle beach recon”, “turtle beach recon 70”, “turtle beach stealth”, “turtle beach stealth 500”, “turtle beach stealth 600 gen 2”, “turtle beach stealth 600 gen 3”, “turtle beach stealth 700 gen 3”, “turtle beach velocityone”, “turtle beach wireless headset”, “turtlebeach”, “turtlebeach com”, “turtlebeach gaming”, “turtlebeach headset”, “turtlebeach keyboard”, “turtlebeach mouse” and “turtlebeach nz”, summed into one figure.

- [Corsair](/demand/nz/brands/corsair)
- [HyperX](/demand/nz/brands/hyperx)
- [Logitech](/demand/nz/brands/logitech)
- [Razer](/demand/nz/brands/razer)
- [SteelSeries](/demand/nz/brands/steelseries)
- [Turtle Beach](/demand/nz/brands/turtle-beach)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gaming peripheral brands in New Zealand?

In August 2026, Logitech was the most searched among gaming peripheral brands in New Zealand, with an estimated 18.2K branded searches and 45.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Gaming peripheral brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gaming-peripheral-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gaming-peripheral-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.