---
title: "Gaming and office chair brands in New Zealand: Which brands are most popular in search?"
description: "Compare the gaming and ergonomic office chair brands New Zealanders sit on. Share of Search among Secretlab, Herman Miller, Corsair, Steelcase and DXRacer, the gaming and office chair brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-gaming-chair-brands"
publisher: "Brandwave"
---

# Gaming and office chair brands in New Zealand: Which brands are most popular in search?

Compare the gaming and ergonomic office chair brands New Zealanders sit on. Share of Search among Secretlab, Herman Miller, Corsair, Steelcase and DXRacer, the gaming and office chair brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gaming and office chair brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Secretlab, 41.5%

## Which brand is most popular in search among gaming and office chair brands in New Zealand?

- In August 2026, Secretlab was the most searched among gaming and office chair brands in New Zealand, with an estimated 6.1K branded searches and 41.5% estimated Share of Search within this set.
- Herman Miller is in 2nd place, 10.6 percentage points behind at 30.9% Share of Search.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming and office chair brands in New Zealand increased from 36.6% to 41.5%.
- Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among gaming and office chair brands in New Zealand decreased from 32% to 30.9%.
- Across the 11 months ending August 2026, Corsair’s estimated Share of Search among gaming and office chair brands in New Zealand decreased from 20.8% to 19.4%.
- Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among gaming and office chair brands in New Zealand decreased from 6.1% to 4.4%.
- Across the 11 months ending August 2026, DXRacer’s estimated Share of Search among gaming and office chair brands in New Zealand decreased from 4.5% to 3.9%.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 49.1% in July 2026 and was lowest at 31.6% in January 2026.
- Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 39.2% in March 2026 and was lowest at 26.8% in July 2026.
- Across the 11 months ending August 2026, Corsair’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 29.1% in December 2025 and was lowest at 15.6% in July 2026.
- Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 9.6% in May 2026 and was lowest at 4.4% in August 2026.
- Across the 11 months ending August 2026, DXRacer’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 4.5% in October 2025 and was lowest at 2.5% in April 2026.

## Compare search popularity between leading brands

- [Secretlab vs Herman Miller: compare search popularity](/demand/nz/compare/herman-miller-vs-secretlab): 41.5% against 30.9% Share of Search.
- [Secretlab vs Corsair: compare search popularity](/demand/nz/compare/corsair-vs-secretlab): 41.5% against 19.4% Share of Search.
- [Secretlab vs Steelcase: compare search popularity](/demand/nz/compare/secretlab-vs-steelcase): 41.5% against 4.4% Share of Search.
- [Secretlab vs DXRacer: compare search popularity](/demand/nz/compare/dxracer-vs-secretlab): 41.5% against 3.9% Share of Search.
- [Herman Miller vs Corsair: compare search popularity](/demand/nz/compare/corsair-vs-herman-miller): 30.9% against 19.4% Share of Search.
- [Herman Miller vs Steelcase: compare search popularity](/demand/nz/compare/herman-miller-vs-steelcase): 30.9% against 4.4% Share of Search.
- [Herman Miller vs DXRacer: compare search popularity](/demand/nz/compare/dxracer-vs-herman-miller): 30.9% against 3.9% Share of Search.
- [Corsair vs Steelcase: compare search popularity](/demand/nz/compare/corsair-vs-steelcase): 19.4% against 4.4% Share of Search.
- [Corsair vs DXRacer: compare search popularity](/demand/nz/compare/corsair-vs-dxracer): 19.4% against 3.9% Share of Search.
- [Steelcase vs DXRacer: compare search popularity](/demand/nz/compare/dxracer-vs-steelcase): 4.4% against 3.9% Share of Search.

## How did search popularity change for New Zealand gaming and office chair brands in August 2026?

- In August 2026, Herman Miller gained estimated Share of Search among gaming and office chair brands in New Zealand, from 26.8% to 30.9%.
- In August 2026, Corsair gained estimated Share of Search among gaming and office chair brands in New Zealand, from 15.6% to 19.4%.
- In August 2026, DXRacer gained estimated Share of Search among gaming and office chair brands in New Zealand, from 3.3% to 3.9%.
- In August 2026, Secretlab lost estimated Share of Search among gaming and office chair brands in New Zealand, from 49.1% to 41.5%.
- In August 2026, Steelcase lost estimated Share of Search among gaming and office chair brands in New Zealand, from 5.3% to 4.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Secretlab | 41.5% | 6.1K | -29.0% | Secretlab |
| 2 | Herman Miller | 30.9% | 4.5K | -3.4% | Herman Miller |
| 3 | Corsair | 19.4% | 2.8K | +4.0% | Corsair |
| 4 | Steelcase | 4.4% | 640 | -30.4% | Steelcase |
| 5 | DXRacer | 3.9% | 570 | 0.0% | DXRacer |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Secretlab | 4.6K | 36.6% | 1 |
| Oct 2025 | Herman Miller | 4K | 32% | 2 |
| Oct 2025 | Corsair | 2.6K | 20.8% | 3 |
| Oct 2025 | Steelcase | 770 | 6.1% | 4 |
| Oct 2025 | DXRacer | 560 | 4.5% | 5 |
| Nov 2025 | Secretlab | 5.1K | 36.4% | 1 |
| Nov 2025 | Herman Miller | 4.4K | 31.6% | 2 |
| Nov 2025 | Corsair | 3.1K | 22.5% | 3 |
| Nov 2025 | Steelcase | 810 | 5.8% | 4 |
| Nov 2025 | DXRacer | 530 | 3.8% | 5 |
| Dec 2025 | Secretlab | 4.4K | 31.8% | 1 |
| Dec 2025 | Herman Miller | 4K | 29.2% | 2 |
| Dec 2025 | Corsair | 4K | 29.1% | 3 |
| Dec 2025 | Steelcase | 810 | 5.9% | 4 |
| Dec 2025 | DXRacer | 550 | 4% | 5 |
| Jan 2026 | Herman Miller | 5.3K | 34.9% | 1 |
| Jan 2026 | Secretlab | 4.8K | 31.6% | 2 |
| Jan 2026 | Corsair | 3.7K | 24.3% | 3 |
| Jan 2026 | Steelcase | 840 | 5.5% | 4 |
| Jan 2026 | DXRacer | 570 | 3.7% | 5 |
| Feb 2026 | Herman Miller | 4.9K | 34% | 1 |
| Feb 2026 | Secretlab | 4.8K | 33.6% | 2 |
| Feb 2026 | Corsair | 2.8K | 19.7% | 3 |
| Feb 2026 | Steelcase | 1.4K | 9.4% | 4 |
| Feb 2026 | DXRacer | 480 | 3.3% | 5 |
| Mar 2026 | Herman Miller | 6K | 39.2% | 1 |
| Mar 2026 | Secretlab | 5K | 32.7% | 2 |
| Mar 2026 | Corsair | 3K | 19.3% | 3 |
| Mar 2026 | Steelcase | 890 | 5.8% | 4 |
| Mar 2026 | DXRacer | 450 | 2.9% | 5 |
| Apr 2026 | Secretlab | 5.2K | 34.7% | 1 |
| Apr 2026 | Herman Miller | 5K | 34% | 2 |
| Apr 2026 | Corsair | 3K | 20.1% | 3 |
| Apr 2026 | Steelcase | 1.3K | 8.7% | 4 |
| Apr 2026 | DXRacer | 370 | 2.5% | 5 |
| May 2026 | Secretlab | 7.9K | 43.5% | 1 |
| May 2026 | Herman Miller | 5K | 27.3% | 2 |
| May 2026 | Corsair | 3K | 16.8% | 3 |
| May 2026 | Steelcase | 1.8K | 9.6% | 4 |
| May 2026 | DXRacer | 490 | 2.7% | 5 |
| Jun 2026 | Secretlab | 7.6K | 45.3% | 1 |
| Jun 2026 | Herman Miller | 5K | 29.9% | 2 |
| Jun 2026 | Corsair | 2.9K | 16.9% | 3 |
| Jun 2026 | Steelcase | 870 | 5.2% | 4 |
| Jun 2026 | DXRacer | 460 | 2.7% | 5 |
| Jul 2026 | Secretlab | 8.6K | 49.1% | 1 |
| Jul 2026 | Herman Miller | 4.7K | 26.8% | 2 |
| Jul 2026 | Corsair | 2.7K | 15.6% | 3 |
| Jul 2026 | Steelcase | 920 | 5.3% | 4 |
| Jul 2026 | DXRacer | 570 | 3.3% | 5 |
| Aug 2026 | Secretlab | 6.1K | 41.5% | 1 |
| Aug 2026 | Herman Miller | 4.5K | 30.9% | 2 |
| Aug 2026 | Corsair | 2.8K | 19.4% | 3 |
| Aug 2026 | Steelcase | 640 | 4.4% | 4 |
| Aug 2026 | DXRacer | 570 | 3.9% | 5 |
| Sep 2026 | Corsair | — | — | — |
| Sep 2026 | DXRacer | — | — | — |
| Sep 2026 | Herman Miller | — | — | — |
| Sep 2026 | Secretlab | — | — | — |
| Sep 2026 | Steelcase | — | — | — |

## What is being compared

- **Corsair**: Measured on the search terms “corsair”, “corsair 4000d”, “corsair 4000d airflow”, “corsair 5000d”, “corsair chair”, “corsair com”, “corsair ddr5 ram”, “corsair gaming”, “corsair gaming chair”, “corsair headset”, “corsair hs80”, “corsair icue”, “corsair k55”, “corsair k70”, “corsair keyboard”, “corsair mice”, “corsair near me”, “corsair nz”, “corsair online”, “corsair ram”, “corsair scimitar”, “corsair vengeance”, “corsair vengeance ddr4”, “corsair vengeance ddr5” and “corsair vengeance lpx ddr4”, summed into one figure.
- **DXRacer**: Measured on the search terms “dxracer”, “dxracer chair”, “dxracer gaming chair”, “dxracer near me”, “dxracer nz”, “dxracer office chair” and “dxracer prince gaming chair”, summed into one figure.
- **Herman Miller**: Measured on the search terms “aeron chair”, “herman miller”, “herman miller aeron”, “herman miller chair”, “herman miller eames”, “herman miller eames ottoman”, “herman miller embody”, “herman miller ergonomic chair”, “herman miller gaming chair”, “herman miller mirra”, “herman miller mirra 1”, “herman miller mirra 2”, “herman miller near me”, “herman miller nz”, “herman miller office chair”, “herman miller online”, “herman miller sayl”, “hermanmiller”, “hermanmiller chair”, “hermanmiller com”, “hermanmiller gaming chair”, “hermanmiller nz” and “hermanmiller office chair”, summed into one figure.
- **Secretlab**: Measured on the search terms “secretlab”, “secretlab chair”, “secretlab co”, “secretlab desk”, “secretlab gaming chair”, “secretlab magnus”, “secretlab magnus pro”, “secretlab magnus pro desk”, “secretlab magnus pro xl”, “secretlab near me”, “secretlab new zealand”, “secretlab nz”, “secretlab office chair”, “secretlab pokemon”, “secretlab table”, “secretlab titan”, “secretlab titan evo”, “secretlab titan evo chair” and “secretlab titan evo gaming chair”, summed into one figure.
- **Steelcase**: Measured on the search terms “steelcase”, “steelcase amia”, “steelcase chair”, “steelcase chair ergonomic”, “steelcase com”, “steelcase desk chair”, “steelcase gaming chair”, “steelcase gesture”, “steelcase gesture chair”, “steelcase gesture desk chair”, “steelcase gesture ergonomic chair”, “steelcase gesture ergonomic office chair”, “steelcase near me”, “steelcase nz” and “steelcase series 1”, summed into one figure.

- [Corsair](/demand/nz/brands/corsair)
- [DXRacer](/demand/nz/brands/dxracer)
- [Herman Miller](/demand/nz/brands/herman-miller)
- [Secretlab](/demand/nz/brands/secretlab)
- [Steelcase](/demand/nz/brands/steelcase)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gaming and office chair brands in New Zealand?

In August 2026, Secretlab was the most searched among gaming and office chair brands in New Zealand, with an estimated 6.1K branded searches and 41.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Gaming and office chair brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-gaming-chair-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-gaming-chair-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.