---
title: "Games consoles in New Zealand: Which brands are most popular in search?"
description: "Compare the games consoles and handhelds New Zealand gamers choose between. Share of Search among Xbox, Nintendo Switch, PlayStation, Steam Deck and Meta Quest, the games consoles Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-games-consoles"
publisher: "Brandwave"
---

# Games consoles in New Zealand: Which brands are most popular in search?

Compare the games consoles and handhelds New Zealand gamers choose between. Share of Search among Xbox, Nintendo Switch, PlayStation, Steam Deck and Meta Quest, the games consoles Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Games consoles
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Xbox, 34%

## Which brand is most popular in search among games consoles in New Zealand?

- In August 2026, Xbox was the most searched among games consoles in New Zealand, with an estimated 86.8K branded searches and 34% estimated Share of Search within this set.
- Nintendo Switch is in 2nd place, 4.3 percentage points behind at 29.6% Share of Search.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among games consoles in New Zealand increased from 27.2% to 34%.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among games consoles in New Zealand increased from 28.6% to 29.6%.
- Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among games consoles in New Zealand decreased from 31.9% to 27.6%.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among games consoles in New Zealand decreased from 6.1% to 4.7%.
- Across the 11 months ending August 2026, Meta Quest’s estimated Share of Search among games consoles in New Zealand decreased from 6.3% to 4.1%.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among games consoles in New Zealand peaked at 34.5% in June 2026 and was lowest at 22.6% in April 2026.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among games consoles in New Zealand peaked at 39.6% in April 2026 and was lowest at 27.1% in February 2026.
- Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among games consoles in New Zealand peaked at 32.7% in February 2026 and was lowest at 25.5% in May 2026.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among games consoles in New Zealand peaked at 7.5% in November 2025 and was lowest at 4.7% in July 2026.
- Across the 11 months ending August 2026, Meta Quest’s estimated Share of Search among games consoles in New Zealand peaked at 7.3% in December 2025 and was lowest at 3.9% in June 2026.
- Across the 11 months ending August 2026, Xbox rose from 3rd to 1st among games consoles in New Zealand.
- Across the 11 months ending August 2026, PlayStation fell from 1st to 3rd among games consoles in New Zealand.
- Across the 11 months ending August 2026, Steam Deck rose from 5th to 4th among games consoles in New Zealand.
- Across the 11 months ending August 2026, Meta Quest fell from 4th to 5th among games consoles in New Zealand.

## Compare search popularity between leading brands

- [Xbox vs Nintendo Switch: compare search popularity](/demand/nz/compare/nintendo-switch-vs-xbox): 34% against 29.6% Share of Search.
- [Xbox vs PlayStation: compare search popularity](/demand/nz/compare/playstation-vs-xbox): 34% against 27.6% Share of Search.
- [Xbox vs Steam Deck: compare search popularity](/demand/nz/compare/steam-deck-vs-xbox): 34% against 4.7% Share of Search.
- [Xbox vs Meta Quest: compare search popularity](/demand/nz/compare/meta-quest-vs-xbox): 34% against 4.1% Share of Search.
- [Nintendo Switch vs PlayStation: compare search popularity](/demand/nz/compare/nintendo-switch-vs-playstation): 29.6% against 27.6% Share of Search.
- [Nintendo Switch vs Steam Deck: compare search popularity](/demand/nz/compare/nintendo-switch-vs-steam-deck): 29.6% against 4.7% Share of Search.
- [Nintendo Switch vs Meta Quest: compare search popularity](/demand/nz/compare/meta-quest-vs-nintendo-switch): 29.6% against 4.1% Share of Search.
- [PlayStation vs Steam Deck: compare search popularity](/demand/nz/compare/playstation-vs-steam-deck): 27.6% against 4.7% Share of Search.
- [PlayStation vs Meta Quest: compare search popularity](/demand/nz/compare/meta-quest-vs-playstation): 27.6% against 4.1% Share of Search.
- [Steam Deck vs Meta Quest: compare search popularity](/demand/nz/compare/meta-quest-vs-steam-deck): 4.7% against 4.1% Share of Search.

## How did search popularity change for New Zealand games consoles in August 2026?

- In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%.
- In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%.
- In August 2026, Nintendo Switch rose from 3rd to 2nd among games consoles in New Zealand.
- Estimated monthly branded searches for Meta Quest in New Zealand fell 24% over 11 measured months, from 13.7K to 10.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Xbox | 34% | 86.8K | +9.4% | Microsoft |
| 2 | Nintendo Switch | 29.6% | 75.7K | -1.9% | Nintendo Switch |
| 3 | PlayStation | 27.6% | 70.6K | -10.4% | Sony |
| 4 | Steam Deck | 4.7% | 12.1K | -0.7% | Steam Deck |
| 5 | Meta Quest | 4.1% | 10.4K | -12.0% | Meta |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PlayStation | 69.3K | 31.9% | 1 |
| Oct 2025 | Nintendo Switch | 62.2K | 28.6% | 2 |
| Oct 2025 | Xbox | 59.1K | 27.2% | 3 |
| Oct 2025 | Meta Quest | 13.7K | 6.3% | 4 |
| Oct 2025 | Steam Deck | 13.3K | 6.1% | 5 |
| Nov 2025 | Nintendo Switch | 86.7K | 33.4% | 1 |
| Nov 2025 | PlayStation | 71.6K | 27.6% | 2 |
| Nov 2025 | Xbox | 63.1K | 24.3% | 3 |
| Nov 2025 | Steam Deck | 19.4K | 7.5% | 4 |
| Nov 2025 | Meta Quest | 18.6K | 7.2% | 5 |
| Dec 2025 | Nintendo Switch | 97.6K | 34.1% | 1 |
| Dec 2025 | PlayStation | 83.4K | 29.1% | 2 |
| Dec 2025 | Xbox | 67.3K | 23.5% | 3 |
| Dec 2025 | Meta Quest | 20.8K | 7.3% | 4 |
| Dec 2025 | Steam Deck | 17.5K | 6.1% | 5 |
| Jan 2026 | PlayStation | 76K | 31.7% | 1 |
| Jan 2026 | Nintendo Switch | 71.7K | 29.9% | 2 |
| Jan 2026 | Xbox | 60.9K | 25.4% | 3 |
| Jan 2026 | Meta Quest | 15.8K | 6.6% | 4 |
| Jan 2026 | Steam Deck | 15.2K | 6.3% | 5 |
| Feb 2026 | PlayStation | 57.9K | 32.7% | 1 |
| Feb 2026 | Xbox | 48.1K | 27.2% | 2 |
| Feb 2026 | Nintendo Switch | 48.1K | 27.1% | 3 |
| Feb 2026 | Steam Deck | 12.2K | 6.9% | 4 |
| Feb 2026 | Meta Quest | 10.9K | 6.2% | 5 |
| Mar 2026 | Nintendo Switch | 81.8K | 37.9% | 1 |
| Mar 2026 | PlayStation | 61.8K | 28.6% | 2 |
| Mar 2026 | Xbox | 49.9K | 23.1% | 3 |
| Mar 2026 | Steam Deck | 11.7K | 5.4% | 4 |
| Mar 2026 | Meta Quest | 10.6K | 4.9% | 5 |
| Apr 2026 | Nintendo Switch | 101K | 39.6% | 1 |
| Apr 2026 | PlayStation | 71.7K | 28.1% | 2 |
| Apr 2026 | Xbox | 57.5K | 22.6% | 3 |
| Apr 2026 | Steam Deck | 13.2K | 5.2% | 4 |
| Apr 2026 | Meta Quest | 11.3K | 4.4% | 5 |
| May 2026 | Nintendo Switch | 88.7K | 35.5% | 1 |
| May 2026 | Xbox | 69.3K | 27.8% | 2 |
| May 2026 | PlayStation | 63.7K | 25.5% | 3 |
| May 2026 | Steam Deck | 16.9K | 6.8% | 4 |
| May 2026 | Meta Quest | 11K | 4.4% | 5 |
| Jun 2026 | Xbox | 94.4K | 34.5% | 1 |
| Jun 2026 | Nintendo Switch | 78.7K | 28.8% | 2 |
| Jun 2026 | PlayStation | 73.4K | 26.9% | 3 |
| Jun 2026 | Steam Deck | 16.1K | 5.9% | 4 |
| Jun 2026 | Meta Quest | 10.8K | 3.9% | 5 |
| Jul 2026 | Xbox | 79.3K | 30.6% | 1 |
| Jul 2026 | PlayStation | 78.8K | 30.4% | 2 |
| Jul 2026 | Nintendo Switch | 77.2K | 29.8% | 3 |
| Jul 2026 | Steam Deck | 12.2K | 4.7% | 4 |
| Jul 2026 | Meta Quest | 11.8K | 4.6% | 5 |
| Aug 2026 | Xbox | 86.8K | 34% | 1 |
| Aug 2026 | Nintendo Switch | 75.7K | 29.6% | 2 |
| Aug 2026 | PlayStation | 70.6K | 27.6% | 3 |
| Aug 2026 | Steam Deck | 12.1K | 4.7% | 4 |
| Aug 2026 | Meta Quest | 10.4K | 4.1% | 5 |
| Sep 2026 | Meta Quest | — | — | — |
| Sep 2026 | Nintendo Switch | — | — | — |
| Sep 2026 | PlayStation | — | — | — |
| Sep 2026 | Steam Deck | — | — | — |
| Sep 2026 | Xbox | — | — | — |

## What is being compared

- **Meta Quest**: Measured on the search terms “meta com”, “meta quest”, “meta quest 1”, “meta quest 2”, “meta quest 2 price”, “meta quest 2 vr headset”, “meta quest 3”, “meta quest 3 price”, “meta quest 4”, “meta quest console”, “meta quest games”, “meta quest headset”, “meta quest link”, “meta quest link cable”, “meta quest near me”, “meta quest nz”, “meta quest online”, “meta quest pro”, “meta quest virtual reality”, “meta quest vr”, “meta quest vr headset”, “metaquest”, “metaquest 2”, “metaquest 3”, “metaquest games”, “metaquest nz”, “metaquest vr”, “metaquest vr headset”, “oculus meta quest 2”, “oculus quest”, “oculus quest 2”, “oculus quest 2 price”, “oculus quest games”, “oculus quest nz”, “oculus quest vr”, “oculus quest vr headset”, “quest 3”, “quest 3 games”, “quest 3 nz”, “quest 3 vr”, “quest 3 vr headset”, “quest 3s”, “quest 3s games”, “quest 3s nz”, “quest 3s vr”, “quest 3s vr headset”, “vr meta quest 2” and “vr meta quest 3”, summed into one figure.
- **Nintendo Switch**: Measured on the search terms “animal crossing new horizons nintendo switch”, “mario kart 8 deluxe nintendo switch”, “minecraft nintendo switch”, “nintendo com”, “nintendo switch”, “nintendo switch 2”, “nintendo switch 2 console”, “nintendo switch 2 games”, “nintendo switch 2 nz”, “nintendo switch ac adapter”, “nintendo switch case”, “nintendo switch console”, “nintendo switch deals”, “nintendo switch games”, “nintendo switch joy con”, “nintendo switch lite”, “nintendo switch micro sd card”, “nintendo switch near me”, “nintendo switch nz”, “nintendo switch oled”, “nintendo switch online”, “nintendo switch online expansion pack”, “nintendo switch online membership”, “nintendo switch online subscription”, “nintendo switch price”, “nintendo switch rom”, “nintendo switch sports”, “nintendoswitch”, “nintendoswitch console”, “nintendoswitch games”, “nintendoswitch nz”, “super mario odyssey nintendo switch”, “switch 2”, “switch 2 console”, “switch 2 games” and “switch 2 nz”, summed into one figure.
- **PlayStation**: Measured on the search terms “playstation”, “playstation 2”, “playstation 4”, “playstation 5”, “playstation 5 controller”, “playstation 5 games”, “playstation 5 pro”, “playstation 5 slim”, “playstation 6”, “playstation app”, “playstation com”, “playstation console”, “playstation controller”, “playstation games”, “playstation near me”, “playstation network”, “playstation nz”, “playstation online”, “playstation plus”, “playstation plus games”, “playstation plus monthly games”, “playstation portable”, “playstation portable games”, “playstation shop”, “playstation sony” and “playstation vita”, summed into one figure.
- **Steam Deck**: Measured on the search terms “best steam deck game”, “oled steam deck”, “steam deck”, “steam deck 2”, “steam deck console”, “steam deck game”, “steam deck gaming handheld”, “steam deck handheld”, “steam deck near me”, “steam deck new zealand”, “steam deck nz”, “steam deck oled”, “steam deck online”, “steam deck portable console”, “steam deck price”, “steamdeck”, “steamdeck 2”, “steamdeck com”, “steamdeck console”, “steamdeck games”, “steamdeck handheld”, “steamdeck nz”, “store steampowered com” and “valve steam deck”, summed into one figure.
- **Xbox**: Measured on the search terms “live xbox”, “new xbox”, “xbox”, “xbox 360”, “xbox com”, “xbox console”, “xbox controller”, “xbox games”, “xbox near me”, “xbox nz”, “xbox one”, “xbox one controller”, “xbox onex”, “xbox online”, “xbox series s”, “xbox series x”, “xbox series x console”, “xbox store”, “xbox wireless controller” and “xbox x”, summed into one figure.

- [Meta Quest](/demand/nz/brands/meta-quest)
- [Nintendo Switch](/demand/nz/brands/nintendo-switch)
- [PlayStation](/demand/nz/brands/playstation)
- [Steam Deck](/demand/nz/brands/steam-deck)
- [Xbox](/demand/nz/brands/xbox)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among games consoles in New Zealand?

In August 2026, Xbox was the most searched among games consoles in New Zealand, with an estimated 86.8K branded searches and 34% estimated Share of Search within this set.

## Cite this page

Brandwave. "Games consoles in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-games-consoles

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-games-consoles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.