---
title: "Furniture Retailers in New Zealand: Share of Search"
description: "Share of Search among Harvey Norman, Big Save Furniture, NOOD, Freedom Furniture, Mocka, Target Furniture and Smiths City, the furniture retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-furniture-retailers"
publisher: "Brandwave"
---

# Furniture Retailers in New Zealand: Share of Search

Share of Search among Harvey Norman, Big Save Furniture, NOOD, Freedom Furniture, Mocka, Target Furniture and Smiths City, the furniture retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Furniture Retailers
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Harvey Norman, 49.1%

## Which brand has the highest Share of Search among furniture retailers in New Zealand?

- Harvey Norman holds the highest estimated Share of Search among furniture retailers in New Zealand, at 49.1% in August 2026.
- Big Save Furniture is in 2nd place, 34.3 percentage points behind at 14.7% Share of Search.
- Across the 12 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture retailers in New Zealand increased from 47.3% to 49.1%.
- Across the 12 months ending August 2026, Big Save Furniture’s estimated Share of Search among furniture retailers in New Zealand increased from 7.9% to 14.7%.
- Across the 12 months ending August 2026, NOOD’s estimated Share of Search among furniture retailers in New Zealand increased from 6.3% to 11.3%.
- Across the 12 months ending August 2026, Freedom Furniture’s estimated Share of Search among furniture retailers in New Zealand increased from 7.6% to 9.4%.
- Across the 12 months ending August 2026, Mocka’s estimated Share of Search among furniture retailers in New Zealand increased from 7.1% to 9.1%.
- Across the 12 months ending August 2026, Target Furniture’s estimated Share of Search among furniture retailers in New Zealand increased from 2.8% to 5.1%.
- Across the 12 months ending August 2026, Smiths City’s estimated Share of Search among furniture retailers in New Zealand decreased from 21% to 1.3%.
- Across the 12 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture retailers in New Zealand peaked at 65.3% in December 2025 and was lowest at 47.3% in September 2025.
- Across the 12 months ending August 2026, Big Save Furniture’s estimated Share of Search among furniture retailers in New Zealand peaked at 17.6% in July 2026 and was lowest at 7.9% in September 2025.
- Across the 12 months ending August 2026, Freedom Furniture’s estimated Share of Search among furniture retailers in New Zealand peaked at 11.7% in June 2026 and was lowest at 6.9% in November 2025.
- Across the 12 months ending August 2026, Mocka’s estimated Share of Search among furniture retailers in New Zealand peaked at 11.2% in June 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending August 2026, Target Furniture’s estimated Share of Search among furniture retailers in New Zealand peaked at 5.2% in June 2026 and was lowest at 2.8% in September 2025.
- Across the 12 months ending August 2026, Smiths City’s estimated Share of Search among furniture retailers in New Zealand peaked at 21% in September 2025 and was lowest at 0.69% in May 2026.
- Across the 12 months ending August 2026, Big Save Furniture rose from 3rd to 2nd among furniture retailers in New Zealand.
- Across the 12 months ending August 2026, NOOD rose from 6th to 3rd among furniture retailers in New Zealand.
- Across the 12 months ending August 2026, Target Furniture rose from 7th to 6th among furniture retailers in New Zealand.
- Across the 12 months ending August 2026, Smiths City fell from 2nd to 7th among furniture retailers in New Zealand.

## What changed among furniture retailers in New Zealand?

- In August 2026, NOOD gained estimated Share of Search among furniture retailers in New Zealand, from 9.4% to 11.3%.
- In August 2026, Harvey Norman gained estimated Share of Search among furniture retailers in New Zealand, from 48.4% to 49.1%.
- In August 2026, Big Save Furniture lost estimated Share of Search among furniture retailers in New Zealand, from 17.6% to 14.7%.
- Smiths City’s estimated Share of Search among furniture retailers in New Zealand has gained ground for 3 months in a row, from 0.69% to 1.3% in August 2026.
- Estimated monthly branded searches for Target Furniture in New Zealand rose 22.4% over 12 measured months, from 12.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Freedom Furniture in New Zealand fell 18.1% over 12 measured months, from 33.3K to 27.2K in August 2026.
- Estimated monthly branded searches for Mocka in New Zealand fell 16% over 12 measured months, from 31.2K to 26.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Harvey Norman | 49.1% | 142K | -0.3% | HARVEY NORMAN STORES (N.Z.) PTY LTD |
| 2 | Big Save Furniture | 14.7% | 42.6K | -17.8% | BIG SAVE LIMITED |
| 3 | NOOD | 11.3% | 32.5K | +17.7% | NOOD LIMITED |
| 4 | Freedom Furniture | 9.4% | 27.2K | +0.1% | FREEDOM FURNITURE NEW ZEALAND LIMITED |
| 5 | Mocka | 9.1% | 26.2K | -0.1% | MOCKA LIMITED |
| 6 | Target Furniture | 5.1% | 14.8K | 0.0% | TARGET FURNITURE FRANCHISE LIMITED |
| 7 | Smiths City | 1.3% | 3.8K | +1.1% | SMITHS CITY 2026 LIMITED |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Harvey Norman | 207K | 47.3% | 1 |
| Sep 2025 | Smiths City | 92.3K | 21% | 2 |
| Sep 2025 | Big Save Furniture | 34.9K | 7.9% | 3 |
| Sep 2025 | Freedom Furniture | 33.3K | 7.6% | 4 |
| Sep 2025 | Mocka | 31.2K | 7.1% | 5 |
| Sep 2025 | NOOD | 27.7K | 6.3% | 6 |
| Sep 2025 | Target Furniture | 12.1K | 2.8% | 7 |
| Oct 2025 | Harvey Norman | 209K | 56.5% | 1 |
| Oct 2025 | Big Save Furniture | 39.7K | 10.8% | 2 |
| Oct 2025 | NOOD | 33.8K | 9.1% | 3 |
| Oct 2025 | Freedom Furniture | 33.3K | 9% | 4 |
| Oct 2025 | Mocka | 32K | 8.7% | 5 |
| Oct 2025 | Target Furniture | 14.8K | 4% | 6 |
| Oct 2025 | Smiths City | 6.9K | 1.9% | 7 |
| Nov 2025 | Harvey Norman | 310K | 64.3% | 1 |
| Nov 2025 | Big Save Furniture | 42.5K | 8.8% | 2 |
| Nov 2025 | NOOD | 38.6K | 8% | 3 |
| Nov 2025 | Mocka | 38K | 7.9% | 4 |
| Nov 2025 | Freedom Furniture | 33.3K | 6.9% | 5 |
| Nov 2025 | Target Furniture | 14.8K | 3.1% | 6 |
| Nov 2025 | Smiths City | 4.6K | 0.96% | 7 |
| Dec 2025 | Harvey Norman | 309K | 65.3% | 1 |
| Dec 2025 | Freedom Furniture | 40.7K | 8.6% | 2 |
| Dec 2025 | Big Save Furniture | 39.7K | 8.4% | 3 |
| Dec 2025 | NOOD | 38.6K | 8.1% | 4 |
| Dec 2025 | Mocka | 26.2K | 5.5% | 5 |
| Dec 2025 | Target Furniture | 14.8K | 3.1% | 6 |
| Dec 2025 | Smiths City | 4.7K | 0.99% | 7 |
| Jan 2026 | Harvey Norman | 210K | 56.2% | 1 |
| Jan 2026 | Freedom Furniture | 40.8K | 10.9% | 2 |
| Jan 2026 | Big Save Furniture | 39.7K | 10.6% | 3 |
| Jan 2026 | NOOD | 32.6K | 8.7% | 4 |
| Jan 2026 | Mocka | 32K | 8.6% | 5 |
| Jan 2026 | Target Furniture | 14.8K | 4% | 6 |
| Jan 2026 | Smiths City | 3.8K | 1% | 7 |
| Feb 2026 | Harvey Norman | 172K | 60.2% | 1 |
| Feb 2026 | Big Save Furniture | 28.4K | 10% | 2 |
| Feb 2026 | NOOD | 26.6K | 9.3% | 3 |
| Feb 2026 | Freedom Furniture | 22.3K | 7.8% | 4 |
| Feb 2026 | Mocka | 21.4K | 7.5% | 5 |
| Feb 2026 | Target Furniture | 12.1K | 4.3% | 6 |
| Feb 2026 | Smiths City | 2.5K | 0.89% | 7 |
| Mar 2026 | Harvey Norman | 208K | 61.4% | 1 |
| Mar 2026 | Big Save Furniture | 34.8K | 10.3% | 2 |
| Mar 2026 | Freedom Furniture | 27.3K | 8.1% | 3 |
| Mar 2026 | NOOD | 26.6K | 7.9% | 4 |
| Mar 2026 | Mocka | 26.3K | 7.8% | 5 |
| Mar 2026 | Target Furniture | 12.1K | 3.6% | 6 |
| Mar 2026 | Smiths City | 3.8K | 1.1% | 7 |
| Apr 2026 | Harvey Norman | 208K | 58% | 1 |
| Apr 2026 | Big Save Furniture | 39.6K | 11.1% | 2 |
| Apr 2026 | Freedom Furniture | 33.3K | 9.3% | 3 |
| Apr 2026 | NOOD | 32.5K | 9.1% | 4 |
| Apr 2026 | Mocka | 26.3K | 7.3% | 5 |
| Apr 2026 | Target Furniture | 14.8K | 4.1% | 6 |
| Apr 2026 | Smiths City | 3.8K | 1% | 7 |
| May 2026 | Harvey Norman | 208K | 56.7% | 1 |
| May 2026 | Big Save Furniture | 42.5K | 11.6% | 2 |
| May 2026 | Freedom Furniture | 33.3K | 9.1% | 3 |
| May 2026 | NOOD | 31.6K | 8.6% | 4 |
| May 2026 | Mocka | 31.2K | 8.5% | 5 |
| May 2026 | Target Furniture | 18.1K | 4.9% | 6 |
| May 2026 | Smiths City | 2.5K | 0.69% | 7 |
| Jun 2026 | Harvey Norman | 142K | 49.7% | 1 |
| Jun 2026 | Big Save Furniture | 34.8K | 12.2% | 2 |
| Jun 2026 | Freedom Furniture | 33.3K | 11.7% | 3 |
| Jun 2026 | Mocka | 32K | 11.2% | 4 |
| Jun 2026 | NOOD | 26.6K | 9.3% | 5 |
| Jun 2026 | Target Furniture | 14.8K | 5.2% | 6 |
| Jun 2026 | Smiths City | 2K | 0.72% | 7 |
| Jul 2026 | Harvey Norman | 142K | 48.4% | 1 |
| Jul 2026 | Big Save Furniture | 51.8K | 17.6% | 2 |
| Jul 2026 | NOOD | 27.6K | 9.4% | 3 |
| Jul 2026 | Freedom Furniture | 27.2K | 9.3% | 4 |
| Jul 2026 | Mocka | 26.3K | 8.9% | 5 |
| Jul 2026 | Target Furniture | 14.8K | 5.1% | 6 |
| Jul 2026 | Smiths City | 3.8K | 1.3% | 7 |
| Aug 2026 | Harvey Norman | 142K | 49.1% | 1 |
| Aug 2026 | Big Save Furniture | 42.6K | 14.7% | 2 |
| Aug 2026 | NOOD | 32.5K | 11.3% | 3 |
| Aug 2026 | Freedom Furniture | 27.2K | 9.4% | 4 |
| Aug 2026 | Mocka | 26.2K | 9.1% | 5 |
| Aug 2026 | Target Furniture | 14.8K | 5.1% | 6 |
| Aug 2026 | Smiths City | 3.8K | 1.3% | 7 |

## Compare two brands head-to-head

- [Harvey Norman vs Big Save Furniture](/demand/nz/compare/big-save-furniture-vs-harvey-norman): 49.1% against 14.7% Share of Search.
- [Harvey Norman vs NOOD](/demand/nz/compare/harvey-norman-vs-nood): 49.1% against 11.3% Share of Search.
- [Harvey Norman vs Freedom Furniture](/demand/nz/compare/freedom-furniture-vs-harvey-norman): 49.1% against 9.4% Share of Search.
- [Harvey Norman vs Mocka](/demand/nz/compare/harvey-norman-vs-mocka): 49.1% against 9.1% Share of Search.
- [Big Save Furniture vs NOOD](/demand/nz/compare/big-save-furniture-vs-nood): 14.7% against 11.3% Share of Search.
- [Big Save Furniture vs Freedom Furniture](/demand/nz/compare/big-save-furniture-vs-freedom-furniture): 14.7% against 9.4% Share of Search.
- [Big Save Furniture vs Mocka](/demand/nz/compare/big-save-furniture-vs-mocka): 14.7% against 9.1% Share of Search.
- [NOOD vs Freedom Furniture](/demand/nz/compare/freedom-furniture-vs-nood): 11.3% against 9.4% Share of Search.
- [NOOD vs Mocka](/demand/nz/compare/mocka-vs-nood): 11.3% against 9.1% Share of Search.
- [Freedom Furniture vs Mocka](/demand/nz/compare/freedom-furniture-vs-mocka): 9.4% against 9.1% Share of Search.

## What is being compared

- **Big Save Furniture**: Measured on the search terms “big save”, “big save beds”, “Big Save Furniture”, “big save furniture store” and “big save mattresses”, summed into one figure.
- **Freedom Furniture**: Measured on the search terms “Freedom Furniture”, “freedom furniture beds” and “freedom furniture mattresses”, summed into one figure.
- **Harvey Norman**: Measured on the search terms “Harvey Norman”, “harvey norman appliances”, “harvey norman beds”, “harvey norman computers”, “harvey norman electronics”, “harvey norman furniture”, “harvey norman furniture store”, “harvey norman laptops”, “harvey norman mattresses” and “harvey norman tvs”, summed into one figure.
- **Mocka**: Measured on the search terms “Mocka”, “mocka beds”, “mocka furniture”, “mocka furniture store” and “mocka nursery”, summed into one figure.
- **NOOD**: Measured on the search terms “Nood”, “nood beds”, “nood furniture” and “nood furniture store”, summed into one figure.
- **Smiths City**: Measured on the search terms “Smiths City”, “smiths city appliances”, “smiths city beds”, “smiths city computers”, “smiths city furniture”, “smiths city laptops”, “smiths city mattresses” and “smiths city tvs”, summed into one figure.
- **Target Furniture**: Measured on the search terms “Target Furniture” and “target furniture beds”, summed into one figure.

- [Big Save Furniture](/demand/nz/brands/big-save-furniture)
- [Freedom Furniture](/demand/nz/brands/freedom-furniture)
- [Harvey Norman](/demand/nz/brands/harvey-norman)
- [Mocka](/demand/nz/brands/mocka)
- [NOOD](/demand/nz/brands/nood)
- [Smiths City](/demand/nz/brands/smiths-city-2026)
- [Target Furniture](/demand/nz/brands/target-furniture)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Big Save Furniture, Freedom Furniture, Harvey Norman, Mocka, NOOD, Smiths City and Target Furniture using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Furniture Retailers in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/nz-furniture-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-furniture-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.