---
title: "Fundraising CRM platforms in New Zealand: Which brands are most popular in search?"
description: "Compare donor relationship and fundraising CRM tools available to New Zealand organisations. Share of Search among Raiser's Edge, DonorPerfect, Keela, Neon CRM and Bloomerang, the fundraising CRM platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fundraising-crm-platforms"
publisher: "Brandwave"
---

# Fundraising CRM platforms in New Zealand: Which brands are most popular in search?

Compare donor relationship and fundraising CRM tools available to New Zealand organisations. Share of Search among Raiser's Edge, DonorPerfect, Keela, Neon CRM and Bloomerang, the fundraising CRM platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fundraising CRM platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Raiser's Edge, 60%

## Which brand is most popular in search among fundraising CRM platforms in New Zealand?

- In August 2026, Raiser's Edge was the most searched among fundraising CRM platforms in New Zealand, with an estimated 60 branded searches and 60% estimated Share of Search within this set.
- DonorPerfect is in 2nd place, 40 percentage points behind at 20% Share of Search.
- Across the 11 months ending August 2026, Raiser's Edge’s estimated Share of Search among fundraising CRM platforms in New Zealand increased from 36.4% to 60%.
- Across the 11 months ending August 2026, DonorPerfect’s estimated Share of Search among fundraising CRM platforms in New Zealand increased from 18.2% to 20%.
- Across the 11 months ending August 2026, Keela’s estimated Share of Search among fundraising CRM platforms in New Zealand increased from 9.1% to 10%.
- Across the 11 months ending August 2026, Neon CRM’s estimated Share of Search among fundraising CRM platforms in New Zealand decreased from 18.2% to 10%.
- Across the 11 months ending August 2026, Bloomerang’s estimated Share of Search among fundraising CRM platforms in New Zealand decreased from 18.2% to 0%.
- Across the 11 months ending August 2026, Raiser's Edge’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 60% in August 2026 and was lowest at 11.1% in April 2026.
- Across the 11 months ending August 2026, DonorPerfect’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 41.7% in January 2026 and was lowest at 9.1% in November 2025.
- Across the 11 months ending August 2026, Keela’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 20% in May 2026 and was lowest at 7.7% in June 2026.
- Across the 11 months ending August 2026, Neon CRM’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 25% in February 2026 and was lowest at 10% in August 2026.
- Across the 11 months ending August 2026, Bloomerang’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 22.2% in April 2026 and was lowest at 0% in February 2026.
- Across the 11 months ending August 2026, DonorPerfect rose from 3rd to 2nd among fundraising CRM platforms in New Zealand.
- Across the 11 months ending August 2026, Keela rose from 5th to 3rd among fundraising CRM platforms in New Zealand.
- Across the 11 months ending August 2026, Bloomerang fell from 2nd to 5th among fundraising CRM platforms in New Zealand.

## Compare search popularity between leading brands

- [Raiser's Edge vs DonorPerfect: compare search popularity](/demand/nz/compare/donorperfect-vs-raisers-edge): 60% against 20% Share of Search.
- [Raiser's Edge vs Keela: compare search popularity](/demand/nz/compare/keela-vs-raisers-edge): 60% against 10% Share of Search.
- [Raiser's Edge vs Neon CRM: compare search popularity](/demand/nz/compare/neon-crm-vs-raisers-edge): 60% against 10% Share of Search.
- [DonorPerfect vs Keela: compare search popularity](/demand/nz/compare/donorperfect-vs-keela): 20% against 10% Share of Search.
- [DonorPerfect vs Neon CRM: compare search popularity](/demand/nz/compare/donorperfect-vs-neon-crm): 20% against 10% Share of Search.
- [Keela vs Neon CRM: compare search popularity](/demand/nz/compare/keela-vs-neon-crm): 10% Share of Search each.

## How did search popularity change for New Zealand fundraising CRM platforms in August 2026?

- In August 2026, Raiser's Edge gained estimated Share of Search among fundraising CRM platforms in New Zealand, from 40% to 60%.
- In August 2026, DonorPerfect lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 26.7% to 20%.
- In August 2026, Bloomerang lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 6.7% to 0%.
- In August 2026, Keela lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.
- In August 2026, Neon CRM lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Raiser's Edge | 60% | 60 | 0.0% | Blackbaud |
| 2 | DonorPerfect | 20% | 20 | -50.0% | DonorPerfect |
| 3 | Keela | 10% | 10 | -50.0% | Keela |
| 4 | Neon CRM | 10% | 10 | -50.0% | Neon One |
| 5 | Bloomerang | 0% | 0 | -100.0% | Bloomerang |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Raiser's Edge | 40 | 36.4% | 1 |
| Oct 2025 | Bloomerang | 20 | 18.2% | 2 |
| Oct 2025 | DonorPerfect | 20 | 18.2% | 3 |
| Oct 2025 | Neon CRM | 20 | 18.2% | 4 |
| Oct 2025 | Keela | 10 | 9.1% | 5 |
| Nov 2025 | Raiser's Edge | 50 | 45.5% | 1 |
| Nov 2025 | Keela | 20 | 18.2% | 2 |
| Nov 2025 | Neon CRM | 20 | 18.2% | 3 |
| Nov 2025 | Bloomerang | 10 | 9.1% | 4 |
| Nov 2025 | DonorPerfect | 10 | 9.1% | 5 |
| Dec 2025 | Raiser's Edge | 40 | 33.3% | 1 |
| Dec 2025 | Bloomerang | 20 | 16.7% | 2 |
| Dec 2025 | DonorPerfect | 20 | 16.7% | 3 |
| Dec 2025 | Keela | 20 | 16.7% | 4 |
| Dec 2025 | Neon CRM | 20 | 16.7% | 5 |
| Jan 2026 | DonorPerfect | 50 | 41.7% | 1 |
| Jan 2026 | Keela | 20 | 16.7% | 2 |
| Jan 2026 | Neon CRM | 20 | 16.7% | 3 |
| Jan 2026 | Raiser's Edge | 20 | 16.7% | 4 |
| Jan 2026 | Bloomerang | 10 | 8.3% | 5 |
| Feb 2026 | Raiser's Edge | 30 | 37.5% | 1 |
| Feb 2026 | DonorPerfect | 20 | 25% | 2 |
| Feb 2026 | Neon CRM | 20 | 25% | 3 |
| Feb 2026 | Keela | 10 | 12.5% | 4 |
| Feb 2026 | Bloomerang | 0 | 0% | 5 |
| Mar 2026 | Raiser's Edge | 50 | 35.7% | 1 |
| Mar 2026 | Bloomerang | 30 | 21.4% | 2 |
| Mar 2026 | DonorPerfect | 20 | 14.3% | 3 |
| Mar 2026 | Keela | 20 | 14.3% | 4 |
| Mar 2026 | Neon CRM | 20 | 14.3% | 5 |
| Apr 2026 | DonorPerfect | 30 | 33.3% | 1 |
| Apr 2026 | Bloomerang | 20 | 22.2% | 2 |
| Apr 2026 | Neon CRM | 20 | 22.2% | 3 |
| Apr 2026 | Keela | 10 | 11.1% | 4 |
| Apr 2026 | Raiser's Edge | 10 | 11.1% | 5 |
| May 2026 | Raiser's Edge | 30 | 30% | 1 |
| May 2026 | DonorPerfect | 20 | 20% | 2 |
| May 2026 | Keela | 20 | 20% | 3 |
| May 2026 | Neon CRM | 20 | 20% | 4 |
| May 2026 | Bloomerang | 10 | 10% | 5 |
| Jun 2026 | Raiser's Edge | 50 | 38.5% | 1 |
| Jun 2026 | DonorPerfect | 40 | 30.8% | 2 |
| Jun 2026 | Neon CRM | 20 | 15.4% | 3 |
| Jun 2026 | Bloomerang | 10 | 7.7% | 4 |
| Jun 2026 | Keela | 10 | 7.7% | 5 |
| Jul 2026 | Raiser's Edge | 60 | 40% | 1 |
| Jul 2026 | DonorPerfect | 40 | 26.7% | 2 |
| Jul 2026 | Keela | 20 | 13.3% | 3 |
| Jul 2026 | Neon CRM | 20 | 13.3% | 4 |
| Jul 2026 | Bloomerang | 10 | 6.7% | 5 |
| Aug 2026 | Raiser's Edge | 60 | 60% | 1 |
| Aug 2026 | DonorPerfect | 20 | 20% | 2 |
| Aug 2026 | Keela | 10 | 10% | 3 |
| Aug 2026 | Neon CRM | 10 | 10% | 4 |
| Aug 2026 | Bloomerang | 0 | 0% | 5 |
| Sep 2026 | Bloomerang | — | — | — |
| Sep 2026 | DonorPerfect | — | — | — |
| Sep 2026 | Keela | — | — | — |
| Sep 2026 | Neon CRM | — | — | — |
| Sep 2026 | Raiser's Edge | — | — | — |

## What is being compared

- **Bloomerang**: Measured on the search terms “bloomerang crm”, “bloomerang fundraising”, “bloomerang fundraising software” and “bloomerang software”, summed into one figure.
- **DonorPerfect**: Measured on the search terms “donor perfect”, “donor perfect crm”, “donor perfect pricing”, “donor perfect reviews”, “donorperfect”, “donorperfect crm”, “donorperfect fundraising crm”, “donorperfect fundraising software”, “donorperfect pricing” and “donorperfect reviews”, summed into one figure.
- **Keela**: Measured on the search terms “keela co”, “keela crm”, “keela donor management” and “keela software”, summed into one figure.
- **Neon CRM**: Measured on the search terms “neon crm”, “neon crm pricing”, “neon crm software” and “neoncrm”, summed into one figure.
- **Raiser's Edge**: Measured on the search terms “raisers edge”, “raisers edge 7”, “raisers edge cost”, “raisers edge crm”, “raisers edge database”, “raisers edge demo”, “raisers edge fundraising”, “raisers edge nxt”, “raisers edge pricing”, “raisers edge program”, “raisers edge software” and “the raisers edge”, summed into one figure.

- [Bloomerang](/demand/nz/brands/bloomerang)
- [DonorPerfect](/demand/nz/brands/donorperfect)
- [Keela](/demand/nz/brands/keela)
- [Neon CRM](/demand/nz/brands/neon-crm)
- [Raiser's Edge](/demand/nz/brands/raisers-edge)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fundraising CRM platforms in New Zealand?

In August 2026, Raiser's Edge was the most searched among fundraising CRM platforms in New Zealand, with an estimated 60 branded searches and 60% estimated Share of Search within this set.

## Cite this page

Brandwave. "Fundraising CRM platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-fundraising-crm-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fundraising-crm-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.