--- title: "Fisher Funds vs Kernel: Which is searched more in New Zealand?" description: "Is Fisher Funds or Kernel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fund-managers/compare/fisher-funds-vs-kernel" publisher: "Brandwave" --- # Fisher Funds vs Kernel: Which is searched more in New Zealand? Is Fisher Funds or Kernel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher Funds and Kernel - **Competitive set**: Fund managers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher Funds Share of Search**: 33.6% - **Kernel Share of Search**: 24.6% ## Is Fisher Funds or Kernel more popular in search? - In September 2026, Fisher Funds had more branded searches than Kernel among fund managers in New Zealand. Fisher Funds had about 33,600 branded searches, while Kernel had 24,600. Fisher Funds made up 33.6% of all fund manager searches we track, and Kernel accounted for 24.6%. - Fisher Funds was ahead of Kernel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher Funds’ share of searches among fund managers in New Zealand moved from 31.4% to 33.6%, and its estimated monthly branded searches moved from 33.9K to 33.6K. - Across the 12 months ending September 2026, Kernel’s share of searches among fund managers in New Zealand moved from 15.2% to 24.6%, and its estimated monthly branded searches moved from 16.4K to 24.6K. ## Top fund managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kernel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisher Funds was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kernel was listed before Fisher Funds in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simplicity | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Milford | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kernel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher Funds | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | InvestNow | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Pie Funds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harbour Asset Management | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Devon Funds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salt Funds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Castle Point Funds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fund managers - Asked ChatGPT "Which fund manager should I use in New Zealand?": 1. Simplicity, 2. Kernel, 3. InvestNow - Asked ChatGPT "What are the best fund managers in New Zealand?": 1. Milford, 2. Simplicity, 3. Kernel, 4. Fisher Funds - Asked ChatGPT "What's the best fund manager in New Zealand for long term investing?": 1. Simplicity, 2. Kernel, 3. InvestNow, 4. Milford - Searched Google, AI Overview "fund managers nz": 1. Milford, 2. Fisher Funds, 3. Simplicity, 4. Kernel, 5. InvestNow - Searched Google, AI Overview "managed funds nz": 1. Fisher Funds, 2. Milford, 3. Simplicity, 4. InvestNow Not named in any answer: Pie Funds, Harbour Asset Management, Devon Funds, Salt Funds and Castle Point Funds. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fund managers in September 2026? - In September 2026, Fisher Funds gained share of searches among fund managers in New Zealand, from 27.8% to 33.6%. - In September 2026, Kernel lost share of searches among fund managers in New Zealand, from 25.3% to 24.6%. ## Month by month | Month | Fisher Funds estimated searches | Fisher Funds Share of Search | Fisher Funds rank | Kernel estimated searches | Kernel Share of Search | Kernel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.9K | 31.4% | 1 | 16.4K | 15.2% | 4 | | Nov 2025 | 33.8K | 35.7% | 1 | 13.4K | 14.2% | 4 | | Dec 2025 | 27.6K | 34.5% | 1 | 13.1K | 16.3% | 4 | | Jan 2026 | 33.8K | 33.9% | 1 | 16.4K | 16.4% | 4 | | Feb 2026 | 33.7K | 37.7% | 1 | 13.4K | 15% | 4 | | Mar 2026 | 33.6K | 36.6% | 1 | 16.1K | 17.5% | 3 | | Apr 2026 | 33.7K | 35.2% | 1 | 17.2K | 17.9% | 4 | | May 2026 | 33.7K | 29.8% | 1 | 24.6K | 21.8% | 3 | | Jun 2026 | 33.6K | 30.3% | 1 | 24.6K | 22.2% | 2 | | Jul 2026 | 27.5K | 28.3% | 1 | 24.6K | 25.3% | 2 | | Aug 2026 | 27.6K | 27.8% | 1 | 25.1K | 25.3% | 2 | | Sep 2026 | 33.6K | 33.6% | 1 | 24.6K | 24.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher Funds’ and Kernel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher Funds**: Measured on the search terms “fisher funds”, “fisher funds investments”, “fisher funds new zealand”, “fisher funds nz”, “fisher funds two”, “fisherfunds”, “fisherfunds two”, “kiwi wealth saver”, “kiwisaver fisherfunds”, “kiwiwealth”, “kiwiwealth kiwi saver” and “kiwiwealth kiwisaver”, summed into one figure. - **Kernel**: Measured on the search terms “kernel kiwisaver” and “kernel wealth”, summed into one figure. - [Fisher Funds profile](/demand/nz/brands/fisher-funds) - [Kernel profile](/demand/nz/brands/kernel) - [All fund managers in New Zealand](/demand/nz/categories/nz-fund-managers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher Funds or Kernel more popular in search? In September 2026, Fisher Funds had more branded searches than Kernel among fund managers in New Zealand. Fisher Funds had about 33,600 branded searches, while Kernel had 24,600. Fisher Funds made up 33.6% of all fund manager searches we track, and Kernel accounted for 24.6%. ## Cite this page Brandwave. "Fisher Funds vs Kernel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fund-managers/compare/fisher-funds-vs-kernel This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fund-managers/compare/fisher-funds-vs-kernel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.