---
title: "Fuel canister brands in New Zealand: Which are searched most?"
description: "Compare the fuel canister brands people buy. Share of Search among Jetboil, MSR and Coleman, the fuel canister brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fuel-canister-brands"
publisher: "Brandwave"
---

# Fuel canister brands in New Zealand: Which are searched most?

Compare the fuel canister brands people buy. Share of Search among Jetboil, MSR and Coleman, the fuel canister brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fuel canister brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Jetboil, 94.6%

## Which brand is most popular in search among fuel canister brands in New Zealand?

- In September 2026, Jetboil was the most searched among fuel canister brands in New Zealand, with an estimated 1.9K branded searches, 94.6% of all searches for the three we track.
- MSR is in 2nd place, 89.6 percentage points behind at 5%.
- Across the 12 months ending September 2026, Jetboil’s share of searches among fuel canister brands in New Zealand decreased from 95.1% to 94.6%.
- Across the 12 months ending September 2026, Jetboil’s share of searches among fuel canister brands in New Zealand peaked at 96.1% in December 2025 and was lowest at 93.5% in January 2026.
- Across the 12 months ending September 2026, MSR’s share of searches among fuel canister brands in New Zealand peaked at 6.4% in August 2026 and was lowest at 3.6% in December 2025.
- Across the 12 months ending September 2026, MSR and Coleman held steady: their share of searches among fuel canister brands in New Zealand each moved less than 0.5 percentage points.

## Top fuel canister brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Jetboil and MSR were mentioned most often, in four of the five answers. MSR was recommended most often, coming first in both answers that gave a list. Jetboil was second. Coleman, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| MSR | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Jetboil | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Coleman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fuel canister brands

- Asked ChatGPT "Which fuel canister brand should I buy in New Zealand?": 1. Jetboil, 2. MSR
- Asked ChatGPT "What are the best fuel canister brands in New Zealand?": 1. MSR, 2. Jetboil
- Asked ChatGPT "What's the best fuel canister brand in New Zealand for camping stove use?": 1. MSR, 2. Jetboil
- Searched Google, AI Overview "best fuel canister": 1. Jetboil
- Searched Google, AI Overview "camping gas canister nz": 1. MSR

Not named in any answer: Coleman.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Jetboil vs MSR: compare search popularity](/demand/nz/compare/jetboil-vs-msr): 94.6% against 5% Share of Search.

## How did search popularity change for New Zealand fuel canister brands in September 2026?

- In September 2026, Jetboil gained share of searches among fuel canister brands in New Zealand, from 93.6% to 94.6%.
- In September 2026, MSR lost share of searches among fuel canister brands in New Zealand, from 6.4% to 5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jetboil | 94.6% | 1.9K | +17.9% | Jetboil |
| 2 | MSR | 5% | 100 | -9.1% | MSR |
| 3 | Coleman | 0.5% | 10 | — | Coleman |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jetboil | 1.9K | 95.1% | 1 |
| Oct 2025 | MSR | 100 | 4.9% | 2 |
| Oct 2025 | Coleman | 0 | 0% | 3 |
| Nov 2025 | Jetboil | 2.4K | 95.3% | 1 |
| Nov 2025 | MSR | 120 | 4.7% | 2 |
| Nov 2025 | Coleman | 0 | 0% | 3 |
| Dec 2025 | Jetboil | 2.9K | 96.1% | 1 |
| Dec 2025 | MSR | 110 | 3.6% | 2 |
| Dec 2025 | Coleman | 10 | 0.33% | 3 |
| Jan 2026 | Jetboil | 2.4K | 93.5% | 1 |
| Jan 2026 | MSR | 160 | 6.2% | 2 |
| Jan 2026 | Coleman | 10 | 0.38% | 3 |
| Feb 2026 | Jetboil | 1.9K | 95.5% | 1 |
| Feb 2026 | MSR | 80 | 4% | 2 |
| Feb 2026 | Coleman | 10 | 0.5% | 3 |
| Mar 2026 | Jetboil | 2.4K | 94.1% | 1 |
| Mar 2026 | MSR | 140 | 5.5% | 2 |
| Mar 2026 | Coleman | 10 | 0.39% | 3 |
| Apr 2026 | Jetboil | 2.4K | 94.5% | 1 |
| Apr 2026 | MSR | 130 | 5.1% | 2 |
| Apr 2026 | Coleman | 10 | 0.39% | 3 |
| May 2026 | Jetboil | 1.6K | 95.3% | 1 |
| May 2026 | MSR | 80 | 4.7% | 2 |
| May 2026 | Coleman | 0 | 0% | 3 |
| Jun 2026 | Jetboil | 1.6K | 95.3% | 1 |
| Jun 2026 | MSR | 80 | 4.7% | 2 |
| Jun 2026 | Coleman | 0 | 0% | 3 |
| Jul 2026 | Jetboil | 1.6K | 94.7% | 1 |
| Jul 2026 | MSR | 80 | 4.7% | 2 |
| Jul 2026 | Coleman | 10 | 0.58% | 3 |
| Aug 2026 | Jetboil | 1.6K | 93.6% | 1 |
| Aug 2026 | MSR | 110 | 6.4% | 2 |
| Aug 2026 | Coleman | 0 | 0% | 3 |
| Sep 2026 | Jetboil | 1.9K | 94.6% | 1 |
| Sep 2026 | MSR | 100 | 5% | 2 |
| Sep 2026 | Coleman | 10 | 0.5% | 3 |

## What is being compared

- **Coleman**: Measured on the search term “coleman fuel canister”.
- **Jetboil**: Measured on the search terms “jetboil” and “jetboil camping stove”, summed into one figure.
- **MSR**: Measured on the search terms “msr camping stove” and “msr stove”, summed into one figure.

- [Coleman](/demand/nz/brands/coleman)
- [Jetboil](/demand/nz/brands/jetboil)
- [MSR](/demand/nz/brands/msr)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fuel canister brands in New Zealand?

In September 2026, Jetboil was the most searched among fuel canister brands in New Zealand, with an estimated 1.9K branded searches, 94.6% of all searches for the three we track.

## Cite this page

Brandwave. "Fuel canister brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-fuel-canister-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fuel-canister-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.