--- title: "Lodge vs Tefal: Which is searched more in New Zealand?" description: "Is Lodge or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frying pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-frying-pan-brands/compare/lodge-cast-iron-vs-tefal" publisher: "Brandwave" --- # Lodge vs Tefal: Which is searched more in New Zealand? Is Lodge or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frying pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lodge and Tefal - **Competitive set**: Frying pan brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lodge Share of Search**: 3.1% - **Tefal Share of Search**: 8.1% ## Is Lodge or Tefal more popular in search? - In September 2026, Tefal had more branded searches than Lodge among frying pan brands in New Zealand. Tefal had about 1,230 branded searches, while Lodge had 480. Tefal made up 8.1% of all frying pan brand searches we track, and Lodge accounted for 3.1%. - Tefal was ahead of Lodge in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands in New Zealand held steady at 3.1%, and its estimated monthly branded searches moved from 390 to 480. - Across the 12 months ending September 2026, Tefal’s share of searches among frying pan brands in New Zealand moved from 9.1% to 8.1%, and its estimated monthly branded searches moved from 1.1K to 1.2K. ## Top frying pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lodge was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tefal was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lodge was listed before Tefal in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lodge | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Tefal | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Le Creuset | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | HexClad | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about frying pan brands - Asked ChatGPT "Which frying pan brand should I buy in New Zealand?": 1. Scanpan, 2. Lodge, 3. Tefal - Asked ChatGPT "What are the best frying pan brands in New Zealand?": 1. Scanpan, 2. Tefal, 3. Le Creuset - Asked ChatGPT "What's the best frying pan brand in New Zealand for everyday cooking?": 1. Tefal, 2. Scanpan, 3. Lodge - Searched Google, AI Overview "best frying pan": 1. Lodge, 2. HexClad, 3. Scanpan - Searched Google, AI Overview "cast iron pan nz": 1. Lodge, 2. Le Creuset Not named in any answer: Ninja and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand frying pan brands in September 2026? - In September 2026, Ninja overtook Tefal to rank 3rd among frying pan brands in New Zealand, with 8.3% of the searches. - In September 2026, Tefal lost share of searches among frying pan brands in New Zealand, from 9.8% to 8.1%. - Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026. ## Month by month | Month | Lodge estimated searches | Lodge Share of Search | Lodge rank | Tefal estimated searches | Tefal Share of Search | Tefal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 3.1% | 7 | 1.1K | 9.1% | 3 | | Nov 2025 | 480 | 2.7% | 7 | 1.3K | 7.5% | 4 | | Dec 2025 | 480 | 2.4% | 7 | 1.2K | 6% | 4 | | Jan 2026 | 480 | 3.2% | 7 | 1K | 6.7% | 4 | | Feb 2026 | 320 | 2.8% | 7 | 800 | 7% | 4 | | Mar 2026 | 390 | 3% | 7 | 1.2K | 8.8% | 3 | | Apr 2026 | 590 | 4.4% | 6 | 1.1K | 8.3% | 4 | | May 2026 | 480 | 3.3% | 7 | 1.2K | 8.3% | 3 | | Jun 2026 | 720 | 4.7% | 5 | 1.3K | 8.6% | 3 | | Jul 2026 | 720 | 4.5% | 5 | 1.3K | 8.3% | 3 | | Aug 2026 | 480 | 3% | 7 | 1.6K | 9.8% | 3 | | Sep 2026 | 480 | 3.1% | 7 | 1.2K | 8.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lodge’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lodge**: Measured on the search term “lodge cast iron”. - **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure. - [Lodge profile](/demand/nz/brands/lodge-cast-iron) - [Tefal profile](/demand/nz/brands/tefal) - [All frying pan brands in New Zealand](/demand/nz/categories/nz-frying-pan-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lodge or Tefal more popular in search? In September 2026, Tefal had more branded searches than Lodge among frying pan brands in New Zealand. Tefal had about 1,230 branded searches, while Lodge had 480. Tefal made up 8.1% of all frying pan brand searches we track, and Lodge accounted for 3.1%. ## Cite this page Brandwave. "Lodge vs Tefal: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-frying-pan-brands/compare/lodge-cast-iron-vs-tefal This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-frying-pan-brands/compare/lodge-cast-iron-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.