--- title: "Le Creuset vs Scanpan: Which is searched more in New Zealand?" description: "Is Le Creuset or Scanpan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frying pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-frying-pan-brands/compare/le-creuset-vs-scanpan" publisher: "Brandwave" --- # Le Creuset vs Scanpan: Which is searched more in New Zealand? Is Le Creuset or Scanpan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frying pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Creuset and Scanpan - **Competitive set**: Frying pan brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Le Creuset Share of Search**: 53% - **Scanpan Share of Search**: 19.5% ## Is Le Creuset or Scanpan more popular in search? - In September 2026, Le Creuset had more branded searches than Scanpan among frying pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while Scanpan had 2,980. Le Creuset made up 53% of all frying pan brand searches we track, and Scanpan accounted for 19.5%. - Le Creuset was ahead of Scanpan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Creuset’s share of searches among frying pan brands in New Zealand moved from 52.5% to 53%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, Scanpan’s share of searches among frying pan brands in New Zealand moved from 18.7% to 19.5%, and its estimated monthly branded searches moved from 2.4K to 3K. ## Top frying pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Scanpan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Scanpan was listed before Le Creuset in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lodge | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Tefal | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Le Creuset | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | HexClad | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about frying pan brands - Asked ChatGPT "Which frying pan brand should I buy in New Zealand?": 1. Scanpan, 2. Lodge, 3. Tefal - Asked ChatGPT "What are the best frying pan brands in New Zealand?": 1. Scanpan, 2. Tefal, 3. Le Creuset - Asked ChatGPT "What's the best frying pan brand in New Zealand for everyday cooking?": 1. Tefal, 2. Scanpan, 3. Lodge - Searched Google, AI Overview "best frying pan": 1. Lodge, 2. HexClad, 3. Scanpan - Searched Google, AI Overview "cast iron pan nz": 1. Lodge, 2. Le Creuset Not named in any answer: Ninja and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand frying pan brands in September 2026? - In September 2026, Le Creuset gained share of searches among frying pan brands in New Zealand, from 52.2% to 53%. - In September 2026, Scanpan lost share of searches among frying pan brands in New Zealand, from 20.2% to 19.5%. ## Month by month | Month | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | Scanpan estimated searches | Scanpan Share of Search | Scanpan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 52.5% | 1 | 2.4K | 18.7% | 2 | | Nov 2025 | 9.9K | 56.7% | 1 | 2.8K | 15.9% | 2 | | Dec 2025 | 12.1K | 61.1% | 1 | 2.9K | 14.7% | 2 | | Jan 2026 | 8K | 53.4% | 1 | 2.8K | 18.7% | 2 | | Feb 2026 | 6.5K | 57.6% | 1 | 1.8K | 16.1% | 2 | | Mar 2026 | 8K | 60.6% | 1 | 1.8K | 13.6% | 2 | | Apr 2026 | 6.8K | 50.3% | 1 | 2.7K | 19.8% | 2 | | May 2026 | 8K | 54.6% | 1 | 2.6K | 17.9% | 2 | | Jun 2026 | 8.1K | 53.4% | 1 | 2.7K | 17.7% | 2 | | Jul 2026 | 8.4K | 52.4% | 1 | 3.1K | 19.2% | 2 | | Aug 2026 | 8.3K | 52.2% | 1 | 3.2K | 20.2% | 2 | | Sep 2026 | 8.1K | 53% | 1 | 3K | 19.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Creuset’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure. - **Scanpan**: Measured on the search terms “fry pan scanpan”, “scanpan”, “scanpan impact”, “scanpan pans”, “scanpan saucepan”, “scanpan saute”, “scanpan set”, “scanpan stainless”, “scanpan stockpot” and “scanpan wok”, summed into one figure. - [Le Creuset profile](/demand/nz/brands/le-creuset) - [Scanpan profile](/demand/nz/brands/scanpan) - [All frying pan brands in New Zealand](/demand/nz/categories/nz-frying-pan-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Creuset or Scanpan more popular in search? In September 2026, Le Creuset had more branded searches than Scanpan among frying pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while Scanpan had 2,980. Le Creuset made up 53% of all frying pan brand searches we track, and Scanpan accounted for 19.5%. ## Cite this page Brandwave. "Le Creuset vs Scanpan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-frying-pan-brands/compare/le-creuset-vs-scanpan This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-frying-pan-brands/compare/le-creuset-vs-scanpan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.