--- title: "HexClad vs Ninja: Which is searched more in New Zealand?" description: "Is HexClad or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frying pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-frying-pan-brands/compare/hexclad-vs-ninja-kitchen" publisher: "Brandwave" --- # HexClad vs Ninja: Which is searched more in New Zealand? Is HexClad or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frying pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HexClad and Ninja - **Competitive set**: Frying pan brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **HexClad Share of Search**: 4.7% - **Ninja Share of Search**: 8.3% ## Is HexClad or Ninja more popular in search? - In September 2026, Ninja had more branded searches than HexClad among frying pan brands in New Zealand. Ninja had about 1,270 branded searches, while HexClad had 710. Ninja made up 8.3% of all frying pan brand searches we track, and HexClad accounted for 4.7%. - Ninja was ahead of HexClad in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HexClad’s share of searches among frying pan brands in New Zealand moved from 4.8% to 4.7%, and its estimated monthly branded searches moved from 600 to 710. - Across the 12 months ending September 2026, Ninja’s share of searches among frying pan brands in New Zealand moved from 7.4% to 8.3%, and its estimated monthly branded searches moved from 930 to 1.3K. ## Top frying pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HexClad was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ninja did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lodge | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Tefal | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Le Creuset | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | HexClad | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about frying pan brands - Asked ChatGPT "Which frying pan brand should I buy in New Zealand?": 1. Scanpan, 2. Lodge, 3. Tefal - Asked ChatGPT "What are the best frying pan brands in New Zealand?": 1. Scanpan, 2. Tefal, 3. Le Creuset - Asked ChatGPT "What's the best frying pan brand in New Zealand for everyday cooking?": 1. Tefal, 2. Scanpan, 3. Lodge - Searched Google, AI Overview "best frying pan": 1. Lodge, 2. HexClad, 3. Scanpan - Searched Google, AI Overview "cast iron pan nz": 1. Lodge, 2. Le Creuset Not named in any answer: Ninja and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand frying pan brands in September 2026? - In September 2026, Ninja overtook Tefal to rank 3rd among frying pan brands in New Zealand, with 8.3% of the searches. - In September 2026, HexClad gained share of searches among frying pan brands in New Zealand, from 4.1% to 4.7%. ## Month by month | Month | HexClad estimated searches | HexClad Share of Search | HexClad rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 600 | 4.8% | 5 | 930 | 7.4% | 4 | | Nov 2025 | 910 | 5.2% | 5 | 1.5K | 8.4% | 3 | | Dec 2025 | 1K | 5.2% | 5 | 1.5K | 7.4% | 3 | | Jan 2026 | 740 | 4.9% | 5 | 1.3K | 8.5% | 3 | | Feb 2026 | 490 | 4.3% | 5 | 930 | 8.2% | 3 | | Mar 2026 | 530 | 4% | 5 | 800 | 6.1% | 4 | | Apr 2026 | 650 | 4.8% | 5 | 1.1K | 8.4% | 3 | | May 2026 | 600 | 4.1% | 6 | 1.1K | 7.8% | 4 | | Jun 2026 | 650 | 4.3% | 6 | 1.1K | 7.5% | 4 | | Jul 2026 | 650 | 4.1% | 6 | 1.3K | 7.9% | 4 | | Aug 2026 | 650 | 4.1% | 5 | 1.1K | 7.2% | 4 | | Sep 2026 | 710 | 4.7% | 5 | 1.3K | 8.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using HexClad’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HexClad**: Measured on the search terms “hexclad” and “hexclad pans”, summed into one figure. - **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure. - [HexClad profile](/demand/nz/brands/hexclad) - [Ninja profile](/demand/nz/brands/ninja-kitchen) - [All frying pan brands in New Zealand](/demand/nz/categories/nz-frying-pan-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HexClad or Ninja more popular in search? In September 2026, Ninja had more branded searches than HexClad among frying pan brands in New Zealand. Ninja had about 1,270 branded searches, while HexClad had 710. Ninja made up 8.3% of all frying pan brand searches we track, and HexClad accounted for 4.7%. ## Cite this page Brandwave. "HexClad vs Ninja: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-frying-pan-brands/compare/hexclad-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-frying-pan-brands/compare/hexclad-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.