---
title: "Frying pan brands in New Zealand: Which are searched most?"
description: "Compare the frying pan brands people buy. Share of Search among Le Creuset, Scanpan, Ninja, Tefal, HexClad, Circulon and Lodge, the frying pan brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-frying-pan-brands"
publisher: "Brandwave"
---

# Frying pan brands in New Zealand: Which are searched most?

Compare the frying pan brands people buy. Share of Search among Le Creuset, Scanpan, Ninja, Tefal, HexClad, Circulon and Lodge, the frying pan brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Frying pan brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Le Creuset, 53%

## Which brand is most popular in search among frying pan brands in New Zealand?

- In September 2026, Le Creuset was the most searched among frying pan brands in New Zealand, with an estimated 8.1K branded searches, 53% of all searches for the seven we track.
- Scanpan is in 2nd place, 33.5 percentage points behind at 19.5%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among frying pan brands in New Zealand increased from 52.5% to 53%.
- Across the 12 months ending September 2026, Scanpan’s share of searches among frying pan brands in New Zealand increased from 18.7% to 19.5%.
- Across the 12 months ending September 2026, Ninja’s share of searches among frying pan brands in New Zealand increased from 7.4% to 8.3%.
- Across the 12 months ending September 2026, Tefal’s share of searches among frying pan brands in New Zealand decreased from 9.1% to 8.1%.
- Across the 12 months ending September 2026, Circulon’s share of searches among frying pan brands in New Zealand decreased from 4.5% to 3.3%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among frying pan brands in New Zealand peaked at 61.1% in December 2025 and was lowest at 50.3% in April 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among frying pan brands in New Zealand peaked at 20.2% in August 2026 and was lowest at 13.6% in March 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among frying pan brands in New Zealand peaked at 8.5% in January 2026 and was lowest at 6.1% in March 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among frying pan brands in New Zealand peaked at 9.8% in August 2026 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, HexClad’s share of searches among frying pan brands in New Zealand peaked at 5.2% in December 2025 and was lowest at 4% in March 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among frying pan brands in New Zealand peaked at 4.7% in January 2026 and was lowest at 3.1% in December 2025.
- Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, Ninja rose from 4th to 3rd among frying pan brands in New Zealand.
- Across the 12 months ending September 2026, Tefal fell from 3rd to 4th among frying pan brands in New Zealand.
- Across the 12 months ending September 2026, HexClad and Lodge held steady: their share of searches among frying pan brands in New Zealand each moved less than 0.5 percentage points.

## Top frying pan brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Scanpan and Lodge were mentioned most often, in four of the five answers. Scanpan and Lodge tied as the most recommended. Tefal was third. Ninja, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Scanpan | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Lodge | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Tefal | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Le Creuset | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| HexClad | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about frying pan brands

- Asked ChatGPT "Which frying pan brand should I buy in New Zealand?": 1. Scanpan, 2. Lodge, 3. Tefal
- Asked ChatGPT "What are the best frying pan brands in New Zealand?": 1. Scanpan, 2. Tefal, 3. Le Creuset
- Asked ChatGPT "What's the best frying pan brand in New Zealand for everyday cooking?": 1. Tefal, 2. Scanpan, 3. Lodge
- Searched Google, AI Overview "best frying pan": 1. Lodge, 2. HexClad, 3. Scanpan
- Searched Google, AI Overview "cast iron pan nz": 1. Lodge, 2. Le Creuset

Not named in any answer: Ninja and Circulon.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Le Creuset vs Scanpan: compare search popularity](/demand/nz/compare/le-creuset-vs-scanpan): 53% against 19.5% Share of Search.
- [Le Creuset vs Ninja: compare search popularity](/demand/nz/compare/le-creuset-vs-ninja-kitchen): 53% against 8.3% Share of Search.
- [Le Creuset vs Tefal: compare search popularity](/demand/nz/compare/le-creuset-vs-tefal): 53% against 8.1% Share of Search.
- [Le Creuset vs HexClad: compare search popularity](/demand/nz/compare/hexclad-vs-le-creuset): 53% against 4.7% Share of Search.
- [Scanpan vs Ninja: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-scanpan): 19.5% against 8.3% Share of Search.
- [Scanpan vs Tefal: compare search popularity](/demand/nz/compare/scanpan-vs-tefal): 19.5% against 8.1% Share of Search.
- [Scanpan vs HexClad: compare search popularity](/demand/nz/compare/hexclad-vs-scanpan): 19.5% against 4.7% Share of Search.
- [Ninja vs Tefal: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-tefal): 8.3% against 8.1% Share of Search.
- [Ninja vs HexClad: compare search popularity](/demand/nz/compare/hexclad-vs-ninja-kitchen): 8.3% against 4.7% Share of Search.
- [Tefal vs HexClad: compare search popularity](/demand/nz/compare/hexclad-vs-tefal): 8.1% against 4.7% Share of Search.

## How did search popularity change for New Zealand frying pan brands in September 2026?

- In September 2026, Ninja overtook Tefal to rank 3rd among frying pan brands in New Zealand, with 8.3% of the searches.
- In September 2026, Le Creuset gained share of searches among frying pan brands in New Zealand, from 52.2% to 53%.
- In September 2026, HexClad gained share of searches among frying pan brands in New Zealand, from 4.1% to 4.7%.
- In September 2026, Tefal lost share of searches among frying pan brands in New Zealand, from 9.8% to 8.1%.
- In September 2026, Scanpan lost share of searches among frying pan brands in New Zealand, from 20.2% to 19.5%.
- Circulon’s share of searches among frying pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.
- Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Le Creuset | 53% | 8.1K | -2.1% | Le Creuset |
| 2 | Scanpan | 19.5% | 3K | -6.6% | Scanpan |
| 3 | Ninja | 8.3% | 1.3K | +11.4% | SharkNinja |
| 4 | Tefal | 8.1% | 1.2K | -20.6% | Tefal |
| 5 | HexClad | 4.7% | 710 | +9.2% | HexClad |
| 6 | Circulon | 3.3% | 500 | -10.7% | Circulon |
| 7 | Lodge | 3.1% | 480 | 0.0% | Lodge |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Le Creuset | 6.6K | 52.5% | 1 |
| Oct 2025 | Scanpan | 2.4K | 18.7% | 2 |
| Oct 2025 | Tefal | 1.1K | 9.1% | 3 |
| Oct 2025 | Ninja | 930 | 7.4% | 4 |
| Oct 2025 | HexClad | 600 | 4.8% | 5 |
| Oct 2025 | Circulon | 570 | 4.5% | 6 |
| Oct 2025 | Lodge | 390 | 3.1% | 7 |
| Nov 2025 | Le Creuset | 9.9K | 56.7% | 1 |
| Nov 2025 | Scanpan | 2.8K | 15.9% | 2 |
| Nov 2025 | Ninja | 1.5K | 8.4% | 3 |
| Nov 2025 | Tefal | 1.3K | 7.5% | 4 |
| Nov 2025 | HexClad | 910 | 5.2% | 5 |
| Nov 2025 | Circulon | 620 | 3.5% | 6 |
| Nov 2025 | Lodge | 480 | 2.7% | 7 |
| Dec 2025 | Le Creuset | 12.1K | 61.1% | 1 |
| Dec 2025 | Scanpan | 2.9K | 14.7% | 2 |
| Dec 2025 | Ninja | 1.5K | 7.4% | 3 |
| Dec 2025 | Tefal | 1.2K | 6% | 4 |
| Dec 2025 | HexClad | 1K | 5.2% | 5 |
| Dec 2025 | Circulon | 620 | 3.1% | 6 |
| Dec 2025 | Lodge | 480 | 2.4% | 7 |
| Jan 2026 | Le Creuset | 8K | 53.4% | 1 |
| Jan 2026 | Scanpan | 2.8K | 18.7% | 2 |
| Jan 2026 | Ninja | 1.3K | 8.5% | 3 |
| Jan 2026 | Tefal | 1K | 6.7% | 4 |
| Jan 2026 | HexClad | 740 | 4.9% | 5 |
| Jan 2026 | Circulon | 700 | 4.7% | 6 |
| Jan 2026 | Lodge | 480 | 3.2% | 7 |
| Feb 2026 | Le Creuset | 6.5K | 57.6% | 1 |
| Feb 2026 | Scanpan | 1.8K | 16.1% | 2 |
| Feb 2026 | Ninja | 930 | 8.2% | 3 |
| Feb 2026 | Tefal | 800 | 7% | 4 |
| Feb 2026 | HexClad | 490 | 4.3% | 5 |
| Feb 2026 | Circulon | 460 | 4% | 6 |
| Feb 2026 | Lodge | 320 | 2.8% | 7 |
| Mar 2026 | Le Creuset | 8K | 60.6% | 1 |
| Mar 2026 | Scanpan | 1.8K | 13.6% | 2 |
| Mar 2026 | Tefal | 1.2K | 8.8% | 3 |
| Mar 2026 | Ninja | 800 | 6.1% | 4 |
| Mar 2026 | HexClad | 530 | 4% | 5 |
| Mar 2026 | Circulon | 510 | 3.9% | 6 |
| Mar 2026 | Lodge | 390 | 3% | 7 |
| Apr 2026 | Le Creuset | 6.8K | 50.3% | 1 |
| Apr 2026 | Scanpan | 2.7K | 19.8% | 2 |
| Apr 2026 | Ninja | 1.1K | 8.4% | 3 |
| Apr 2026 | Tefal | 1.1K | 8.3% | 4 |
| Apr 2026 | HexClad | 650 | 4.8% | 5 |
| Apr 2026 | Lodge | 590 | 4.4% | 6 |
| Apr 2026 | Circulon | 550 | 4.1% | 7 |
| May 2026 | Le Creuset | 8K | 54.6% | 1 |
| May 2026 | Scanpan | 2.6K | 17.9% | 2 |
| May 2026 | Tefal | 1.2K | 8.3% | 3 |
| May 2026 | Ninja | 1.1K | 7.8% | 4 |
| May 2026 | Circulon | 600 | 4.1% | 5 |
| May 2026 | HexClad | 600 | 4.1% | 6 |
| May 2026 | Lodge | 480 | 3.3% | 7 |
| Jun 2026 | Le Creuset | 8.1K | 53.4% | 1 |
| Jun 2026 | Scanpan | 2.7K | 17.7% | 2 |
| Jun 2026 | Tefal | 1.3K | 8.6% | 3 |
| Jun 2026 | Ninja | 1.1K | 7.5% | 4 |
| Jun 2026 | Lodge | 720 | 4.7% | 5 |
| Jun 2026 | HexClad | 650 | 4.3% | 6 |
| Jun 2026 | Circulon | 590 | 3.9% | 7 |
| Jul 2026 | Le Creuset | 8.4K | 52.4% | 1 |
| Jul 2026 | Scanpan | 3.1K | 19.2% | 2 |
| Jul 2026 | Tefal | 1.3K | 8.3% | 3 |
| Jul 2026 | Ninja | 1.3K | 7.9% | 4 |
| Jul 2026 | Lodge | 720 | 4.5% | 5 |
| Jul 2026 | HexClad | 650 | 4.1% | 6 |
| Jul 2026 | Circulon | 570 | 3.6% | 7 |
| Aug 2026 | Le Creuset | 8.3K | 52.2% | 1 |
| Aug 2026 | Scanpan | 3.2K | 20.2% | 2 |
| Aug 2026 | Tefal | 1.6K | 9.8% | 3 |
| Aug 2026 | Ninja | 1.1K | 7.2% | 4 |
| Aug 2026 | HexClad | 650 | 4.1% | 5 |
| Aug 2026 | Circulon | 560 | 3.5% | 6 |
| Aug 2026 | Lodge | 480 | 3% | 7 |
| Sep 2026 | Le Creuset | 8.1K | 53% | 1 |
| Sep 2026 | Scanpan | 3K | 19.5% | 2 |
| Sep 2026 | Ninja | 1.3K | 8.3% | 3 |
| Sep 2026 | Tefal | 1.2K | 8.1% | 4 |
| Sep 2026 | HexClad | 710 | 4.7% | 5 |
| Sep 2026 | Circulon | 500 | 3.3% | 6 |
| Sep 2026 | Lodge | 480 | 3.1% | 7 |

## What is being compared

- **Circulon**: Measured on the search terms “circulon”, “circulon bakeware”, “circulon frypans” and “circulon pans”, summed into one figure.
- **HexClad**: Measured on the search terms “hexclad” and “hexclad pans”, summed into one figure.
- **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure.
- **Lodge**: Measured on the search term “lodge cast iron”.
- **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure.
- **Scanpan**: Measured on the search terms “fry pan scanpan”, “scanpan”, “scanpan impact”, “scanpan pans”, “scanpan saucepan”, “scanpan saute”, “scanpan set”, “scanpan stainless”, “scanpan stockpot” and “scanpan wok”, summed into one figure.
- **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure.

- [Circulon](/demand/nz/brands/circulon)
- [HexClad](/demand/nz/brands/hexclad)
- [Le Creuset](/demand/nz/brands/le-creuset)
- [Lodge](/demand/nz/brands/lodge-cast-iron)
- [Ninja](/demand/nz/brands/ninja-kitchen)
- [Scanpan](/demand/nz/brands/scanpan)
- [Tefal](/demand/nz/brands/tefal)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among frying pan brands in New Zealand?

In September 2026, Le Creuset was the most searched among frying pan brands in New Zealand, with an estimated 8.1K branded searches, 53% of all searches for the seven we track.

## Cite this page

Brandwave. "Frying pan brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-frying-pan-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-frying-pan-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.