---
title: "Fruit brands in New Zealand: Which brands are most popular in search?"
description: "Compare the kiwifruit and apple brands New Zealanders and export markets know. Share of Search among Zespri, Pink Lady, Envy, Jazz and Rockit, the fruit brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fruit-brands"
publisher: "Brandwave"
---

# Fruit brands in New Zealand: Which brands are most popular in search?

Compare the kiwifruit and apple brands New Zealanders and export markets know. Share of Search among Zespri, Pink Lady, Envy, Jazz and Rockit, the fruit brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fruit brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Zespri, 78.8%

## Which brand is most popular in search among fruit brands in New Zealand?

- In August 2026, Zespri was the most searched among fruit brands in New Zealand, with an estimated 6.7K branded searches and 78.8% estimated Share of Search within this set.
- Pink Lady is in 2nd place, 71.8 percentage points behind at 7.1% Share of Search.
- Across the 11 months ending August 2026, Zespri’s estimated Share of Search among fruit brands in New Zealand decreased from 83.7% to 78.8%.
- Across the 11 months ending August 2026, Pink Lady’s estimated Share of Search among fruit brands in New Zealand increased from 4.6% to 7.1%.
- Across the 11 months ending August 2026, Envy’s estimated Share of Search among fruit brands in New Zealand increased from 2.5% to 5.6%.
- Across the 11 months ending August 2026, Jazz’s estimated Share of Search among fruit brands in New Zealand increased from 2.4% to 4.6%.
- Across the 11 months ending August 2026, Rockit’s estimated Share of Search among fruit brands in New Zealand decreased from 6.8% to 3.9%.
- Across the 11 months ending August 2026, Zespri’s estimated Share of Search among fruit brands in New Zealand peaked at 87.9% in March 2026 and was lowest at 69.8% in July 2026.
- Across the 11 months ending August 2026, Pink Lady’s estimated Share of Search among fruit brands in New Zealand peaked at 14.2% in July 2026 and was lowest at 3.2% in March 2026.
- Across the 11 months ending August 2026, Envy’s estimated Share of Search among fruit brands in New Zealand peaked at 6.9% in July 2026 and was lowest at 1.9% in January 2026.
- Across the 11 months ending August 2026, Jazz’s estimated Share of Search among fruit brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 2.1% in March 2026.
- Across the 11 months ending August 2026, Rockit’s estimated Share of Search among fruit brands in New Zealand peaked at 10.4% in January 2026 and was lowest at 3.1% in April 2026.
- Across the 11 months ending August 2026, Pink Lady rose from 3rd to 2nd among fruit brands in New Zealand.
- Across the 11 months ending August 2026, Envy rose from 4th to 3rd among fruit brands in New Zealand.
- Across the 11 months ending August 2026, Jazz rose from 5th to 4th among fruit brands in New Zealand.
- Across the 11 months ending August 2026, Rockit fell from 2nd to 5th among fruit brands in New Zealand.

## Compare search popularity between leading brands

- [Zespri vs Pink Lady: compare search popularity](/demand/nz/compare/pink-lady-vs-zespri): 78.8% against 7.1% Share of Search.
- [Zespri vs Envy: compare search popularity](/demand/nz/compare/envy-vs-zespri): 78.8% against 5.6% Share of Search.
- [Zespri vs Jazz: compare search popularity](/demand/nz/compare/jazz-vs-zespri): 78.8% against 4.6% Share of Search.
- [Zespri vs Rockit: compare search popularity](/demand/nz/compare/rockit-vs-zespri): 78.8% against 3.9% Share of Search.
- [Pink Lady vs Envy: compare search popularity](/demand/nz/compare/envy-vs-pink-lady): 7.1% against 5.6% Share of Search.
- [Pink Lady vs Jazz: compare search popularity](/demand/nz/compare/jazz-vs-pink-lady): 7.1% against 4.6% Share of Search.
- [Pink Lady vs Rockit: compare search popularity](/demand/nz/compare/pink-lady-vs-rockit): 7.1% against 3.9% Share of Search.
- [Envy vs Jazz: compare search popularity](/demand/nz/compare/envy-vs-jazz): 5.6% against 4.6% Share of Search.
- [Envy vs Rockit: compare search popularity](/demand/nz/compare/envy-vs-rockit): 5.6% against 3.9% Share of Search.
- [Jazz vs Rockit: compare search popularity](/demand/nz/compare/jazz-vs-rockit): 4.6% against 3.9% Share of Search.

## How did search popularity change for New Zealand fruit brands in August 2026?

- In August 2026, Zespri gained estimated Share of Search among fruit brands in New Zealand, from 69.8% to 78.8%.
- In August 2026, Pink Lady lost estimated Share of Search among fruit brands in New Zealand, from 14.2% to 7.1%.
- In August 2026, Envy lost estimated Share of Search among fruit brands in New Zealand, from 6.9% to 5.6%.
- In August 2026, Rockit lost estimated Share of Search among fruit brands in New Zealand, from 4.6% to 3.9%.
- Jazz’s estimated Share of Search among fruit brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.6% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zespri | 78.8% | 6.7K | +34.8% | Zespri |
| 2 | Pink Lady | 7.1% | 600 | -40.6% | Pink Lady |
| 3 | Envy | 5.6% | 480 | -2.0% | Envy |
| 4 | Jazz | 4.6% | 390 | +21.9% | Jazz |
| 5 | Rockit | 3.9% | 330 | 0.0% | Rockit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zespri | 8.9K | 83.7% | 1 |
| Oct 2025 | Rockit | 720 | 6.8% | 2 |
| Oct 2025 | Pink Lady | 490 | 4.6% | 3 |
| Oct 2025 | Envy | 270 | 2.5% | 4 |
| Oct 2025 | Jazz | 260 | 2.4% | 5 |
| Nov 2025 | Zespri | 5.5K | 81% | 1 |
| Nov 2025 | Rockit | 490 | 7.3% | 2 |
| Nov 2025 | Pink Lady | 400 | 5.9% | 3 |
| Nov 2025 | Jazz | 220 | 3.3% | 4 |
| Nov 2025 | Envy | 170 | 2.5% | 5 |
| Dec 2025 | Zespri | 3.8K | 79% | 1 |
| Dec 2025 | Rockit | 490 | 10.1% | 2 |
| Dec 2025 | Pink Lady | 220 | 4.5% | 3 |
| Dec 2025 | Jazz | 170 | 3.5% | 4 |
| Dec 2025 | Envy | 140 | 2.9% | 5 |
| Jan 2026 | Zespri | 4.3K | 75% | 1 |
| Jan 2026 | Rockit | 600 | 10.4% | 2 |
| Jan 2026 | Pink Lady | 470 | 8.1% | 3 |
| Jan 2026 | Jazz | 260 | 4.5% | 4 |
| Jan 2026 | Envy | 110 | 1.9% | 5 |
| Feb 2026 | Zespri | 6.2K | 81.2% | 1 |
| Feb 2026 | Rockit | 730 | 9.6% | 2 |
| Feb 2026 | Pink Lady | 270 | 3.6% | 3 |
| Feb 2026 | Jazz | 220 | 2.9% | 4 |
| Feb 2026 | Envy | 210 | 2.8% | 5 |
| Mar 2026 | Zespri | 11K | 87.9% | 1 |
| Mar 2026 | Rockit | 600 | 4.8% | 2 |
| Mar 2026 | Pink Lady | 400 | 3.2% | 3 |
| Mar 2026 | Envy | 260 | 2.1% | 4 |
| Mar 2026 | Jazz | 260 | 2.1% | 5 |
| Apr 2026 | Zespri | 8.8K | 86.4% | 1 |
| Apr 2026 | Envy | 480 | 4.7% | 2 |
| Apr 2026 | Pink Lady | 330 | 3.2% | 3 |
| Apr 2026 | Rockit | 320 | 3.1% | 4 |
| Apr 2026 | Jazz | 260 | 2.5% | 5 |
| May 2026 | Zespri | 8.6K | 80.1% | 1 |
| May 2026 | Pink Lady | 830 | 7.7% | 2 |
| May 2026 | Rockit | 600 | 5.6% | 3 |
| May 2026 | Envy | 400 | 3.7% | 4 |
| May 2026 | Jazz | 320 | 3% | 5 |
| Jun 2026 | Zespri | 6.5K | 76% | 1 |
| Jun 2026 | Pink Lady | 1K | 11.8% | 2 |
| Jun 2026 | Rockit | 390 | 4.6% | 3 |
| Jun 2026 | Envy | 330 | 3.9% | 4 |
| Jun 2026 | Jazz | 320 | 3.8% | 5 |
| Jul 2026 | Zespri | 5K | 69.8% | 1 |
| Jul 2026 | Pink Lady | 1K | 14.2% | 2 |
| Jul 2026 | Envy | 490 | 6.9% | 3 |
| Jul 2026 | Rockit | 330 | 4.6% | 4 |
| Jul 2026 | Jazz | 320 | 4.5% | 5 |
| Aug 2026 | Zespri | 6.7K | 78.8% | 1 |
| Aug 2026 | Pink Lady | 600 | 7.1% | 2 |
| Aug 2026 | Envy | 480 | 5.6% | 3 |
| Aug 2026 | Jazz | 390 | 4.6% | 4 |
| Aug 2026 | Rockit | 330 | 3.9% | 5 |
| Sep 2026 | Envy | — | — | — |
| Sep 2026 | Jazz | — | — | — |
| Sep 2026 | Pink Lady | — | — | — |
| Sep 2026 | Rockit | — | — | — |
| Sep 2026 | Zespri | — | — | — |

## What is being compared

- **Envy**: Measured on the search terms “envy apple” and “envy fruit”, summed into one figure.
- **Jazz**: Measured on the search terms “jazz apple” and “jazz fruit”, summed into one figure.
- **Pink Lady**: Measured on the search terms “pink lady apple” and “pink lady fruit”, summed into one figure.
- **Rockit**: Measured on the search terms “rockit apple” and “rockit fruit”, summed into one figure.
- **Zespri**: Measured on the search terms “bruce cameron zespri”, “canopy zespri”, “kiwifruit zespri”, “zespri”, “zespri com”, “zespri fruit”, “zespri kiwi”, “zespri kiwi sungold”, “zespri near me” and “zespri nz”, summed into one figure.

- [Envy](/demand/nz/brands/envy)
- [Jazz](/demand/nz/brands/jazz)
- [Pink Lady](/demand/nz/brands/pink-lady)
- [Rockit](/demand/nz/brands/rockit)
- [Zespri](/demand/nz/brands/zespri)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fruit brands in New Zealand?

In August 2026, Zespri was the most searched among fruit brands in New Zealand, with an estimated 6.7K branded searches and 78.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Fruit brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-fruit-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fruit-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.