---
title: "Frozen food brands in New Zealand: Which brands are most popular in search?"
description: "Compare the frozen vegetable, chip and ready meal brands New Zealanders buy. Share of Search among Talley's, McCain, Birds Eye and Oob Organic, the frozen food brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-frozen-food-brands"
publisher: "Brandwave"
---

# Frozen food brands in New Zealand: Which brands are most popular in search?

Compare the frozen vegetable, chip and ready meal brands New Zealanders buy. Share of Search among Talley's, McCain, Birds Eye and Oob Organic, the frozen food brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Frozen food brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Talley's, 69.1%

## Which brand is most popular in search among frozen food brands in New Zealand?

- In August 2026, Talley's was the most searched among frozen food brands in New Zealand, with an estimated 3.5K branded searches and 69.1% estimated Share of Search within this set.
- McCain is in 2nd place, 45 percentage points behind at 24.2% Share of Search.
- Across the 11 months ending August 2026, Talley's’ estimated Share of Search among frozen food brands in New Zealand decreased from 82.6% to 69.1%.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen food brands in New Zealand increased from 12.8% to 24.2%.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen food brands in New Zealand increased from 2.1% to 5%.
- Across the 11 months ending August 2026, Oob Organic’s estimated Share of Search among frozen food brands in New Zealand decreased from 2.5% to 1.8%.
- Across the 11 months ending August 2026, Talley's’ estimated Share of Search among frozen food brands in New Zealand peaked at 82.6% in October 2025 and was lowest at 43% in March 2026.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen food brands in New Zealand peaked at 50.5% in March 2026 and was lowest at 12.8% in October 2025.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen food brands in New Zealand peaked at 6.1% in July 2026 and was lowest at 2.1% in October 2025.
- Across the 11 months ending August 2026, Oob Organic’s estimated Share of Search among frozen food brands in New Zealand peaked at 15.1% in January 2026 and was lowest at 1.8% in August 2026.
- Across the 11 months ending August 2026, Birds Eye rose from 4th to 3rd among frozen food brands in New Zealand.
- Across the 11 months ending August 2026, Oob Organic fell from 3rd to 4th among frozen food brands in New Zealand.

## Compare search popularity between leading brands

- [Talley's vs McCain: compare search popularity](/demand/nz/compare/mccain-vs-talleys): 69.1% against 24.2% Share of Search.
- [Talley's vs Birds Eye: compare search popularity](/demand/nz/compare/birds-eye-vs-talleys): 69.1% against 5% Share of Search.
- [McCain vs Birds Eye: compare search popularity](/demand/nz/compare/birds-eye-vs-mccain): 24.2% against 5% Share of Search.

## How did search popularity change for New Zealand frozen food brands in August 2026?

- In August 2026, Talley's gained estimated Share of Search among frozen food brands in New Zealand, from 62.8% to 69.1%.
- In August 2026, McCain lost estimated Share of Search among frozen food brands in New Zealand, from 26.8% to 24.2%.
- In August 2026, Oob Organic lost estimated Share of Search among frozen food brands in New Zealand, from 4.3% to 1.8%.
- In August 2026, Birds Eye lost estimated Share of Search among frozen food brands in New Zealand, from 6.1% to 5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Talley's | 69.1% | 3.5K | -0.3% | Talley's |
| 2 | McCain | 24.2% | 1.2K | -18.1% | McCain |
| 3 | Birds Eye | 5% | 250 | -26.5% | Birds Eye |
| 4 | Oob Organic | 1.8% | 90 | -62.5% | Oob Organic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Talley's | 7.6K | 82.6% | 1 |
| Oct 2025 | McCain | 1.2K | 12.8% | 2 |
| Oct 2025 | Oob Organic | 230 | 2.5% | 3 |
| Oct 2025 | Birds Eye | 190 | 2.1% | 4 |
| Nov 2025 | Talley's | 4K | 72% | 1 |
| Nov 2025 | McCain | 1.1K | 19.5% | 2 |
| Nov 2025 | Oob Organic | 320 | 5.7% | 3 |
| Nov 2025 | Birds Eye | 160 | 2.9% | 4 |
| Dec 2025 | Talley's | 4.1K | 70.9% | 1 |
| Dec 2025 | McCain | 940 | 16.2% | 2 |
| Dec 2025 | Oob Organic | 590 | 10.2% | 3 |
| Dec 2025 | Birds Eye | 160 | 2.8% | 4 |
| Jan 2026 | Talley's | 3.5K | 61.8% | 1 |
| Jan 2026 | McCain | 1.1K | 19.7% | 2 |
| Jan 2026 | Oob Organic | 860 | 15.1% | 3 |
| Jan 2026 | Birds Eye | 190 | 3.3% | 4 |
| Feb 2026 | Talley's | 4.2K | 68.7% | 1 |
| Feb 2026 | McCain | 1.1K | 18.9% | 2 |
| Feb 2026 | Oob Organic | 540 | 8.9% | 3 |
| Feb 2026 | Birds Eye | 210 | 3.5% | 4 |
| Mar 2026 | McCain | 6.3K | 50.5% | 1 |
| Mar 2026 | Talley's | 5.3K | 43% | 2 |
| Mar 2026 | Oob Organic | 490 | 4% | 3 |
| Mar 2026 | Birds Eye | 320 | 2.6% | 4 |
| Apr 2026 | Talley's | 4.2K | 67.4% | 1 |
| Apr 2026 | McCain | 1.4K | 23.1% | 2 |
| Apr 2026 | Oob Organic | 370 | 5.9% | 3 |
| Apr 2026 | Birds Eye | 230 | 3.7% | 4 |
| May 2026 | Talley's | 5.2K | 68.5% | 1 |
| May 2026 | McCain | 1.9K | 24.9% | 2 |
| May 2026 | Birds Eye | 260 | 3.4% | 3 |
| May 2026 | Oob Organic | 250 | 3.3% | 4 |
| Jun 2026 | Talley's | 4.2K | 71.1% | 1 |
| Jun 2026 | McCain | 1.2K | 20.5% | 2 |
| Jun 2026 | Birds Eye | 260 | 4.4% | 3 |
| Jun 2026 | Oob Organic | 230 | 3.9% | 4 |
| Jul 2026 | Talley's | 3.5K | 62.8% | 1 |
| Jul 2026 | McCain | 1.5K | 26.8% | 2 |
| Jul 2026 | Birds Eye | 340 | 6.1% | 3 |
| Jul 2026 | Oob Organic | 240 | 4.3% | 4 |
| Aug 2026 | Talley's | 3.5K | 69.1% | 1 |
| Aug 2026 | McCain | 1.2K | 24.2% | 2 |
| Aug 2026 | Birds Eye | 250 | 5% | 3 |
| Aug 2026 | Oob Organic | 90 | 1.8% | 4 |
| Sep 2026 | Birds Eye | — | — | — |
| Sep 2026 | McCain | — | — | — |
| Sep 2026 | Oob Organic | — | — | — |
| Sep 2026 | Talley's | — | — | — |

## What is being compared

- **Birds Eye**: Measured on the search terms “birds eye chips”, “birds eye fish”, “birds eye fries”, “birds eye frozen”, “birds eye frozen veg” and “birds eye vegetables”, summed into one figure.
- **McCain**: Measured on the search terms “mccain”, “mccain chips”, “mccain co nz”, “mccain fries”, “mccain frozen”, “mccain frozen vegetables”, “mccain near me” and “mccain nz”, summed into one figure.
- **Oob Organic**: Measured on the search terms “oob”, “oob co nz”, “oob ice cream” and “oob organic nz”, summed into one figure.
- **Talley's**: Measured on the search terms “talley's”, “talleys”, “talleys chips”, “talleys co nz”, “talleys fries”, “talleys frozen vegetables”, “talleys near me”, “talleys new zealand” and “talleys nz”, summed into one figure.

- [Birds Eye](/demand/nz/brands/birds-eye)
- [McCain](/demand/nz/brands/mccain)
- [Oob Organic](/demand/nz/brands/oob-organic)
- [Talley's](/demand/nz/brands/talleys)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among frozen food brands in New Zealand?

In August 2026, Talley's was the most searched among frozen food brands in New Zealand, with an estimated 3.5K branded searches and 69.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Frozen food brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-frozen-food-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-frozen-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.