--- title: "Fisher & Paykel vs LG: Which is searched more in New Zealand?" description: "Is Fisher & Paykel or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Front load washer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-front-load-washer-brands/compare/fisher-and-paykel-vs-lg" publisher: "Brandwave" --- # Fisher & Paykel vs LG: Which is searched more in New Zealand? Is Fisher & Paykel or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Front load washer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and LG - **Competitive set**: Front load washer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 70.7% - **LG Share of Search**: 0.98% ## Is Fisher & Paykel or LG more popular in search? - In September 2026, Fisher & Paykel had more branded searches than LG among front load washer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while LG had 280. Fisher & Paykel made up 70.7% of all front load washer brand searches we track, and LG accounted for 0.98%. - Fisher & Paykel was ahead of LG in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among front load washer brands in New Zealand moved from 71.5% to 70.7%, and its estimated monthly branded searches moved from 20.7K to 20.1K. - Across the 12 months ending September 2026, LG’s share of searches among front load washer brands in New Zealand moved from 0.97% to 0.98%, and its estimated monthly branded searches held steady at 280. ## Top front load washer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel and LG were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LG was listed before Fisher & Paykel in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Miele | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Fisher & Paykel | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Electrolux | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about front load washer brands - Asked ChatGPT "Which front load washer brand should I buy in New Zealand?": 1. LG, 2. Bosch, 3. Fisher & Paykel, 4. Samsung, 5. Electrolux, 6. Miele - Asked ChatGPT "What are the best front load washer brands in New Zealand?": 1. Bosch, 2. LG, 3. Miele, 4. Fisher & Paykel, 5. Samsung, 6. Electrolux - Asked ChatGPT "What's the best front load washer brand in New Zealand for a family laundry?": 1. Bosch, 2. LG, 3. Fisher & Paykel - Searched Google, AI Overview "best front load washer": 1. Miele, 2. Bosch, 3. LG - Searched Google, AI Overview "best washing machine nz": 1. Bosch, 2. Miele, 3. Fisher & Paykel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand front load washer brands in September 2026? - In September 2026, Fisher & Paykel lost share of searches among front load washer brands in New Zealand, from 74.7% to 70.7%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | LG estimated searches | LG Share of Search | LG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 71.5% | 1 | 280 | 0.97% | 6 | | Nov 2025 | 24.8K | 71.1% | 1 | 360 | 1% | 6 | | Dec 2025 | 20.2K | 70.7% | 1 | 290 | 1% | 6 | | Jan 2026 | 20.1K | 69.7% | 1 | 280 | 0.97% | 6 | | Feb 2026 | 20.2K | 72% | 1 | 240 | 0.86% | 6 | | Mar 2026 | 24.7K | 74.2% | 1 | 290 | 0.87% | 6 | | Apr 2026 | 20.7K | 70.7% | 1 | 370 | 1.3% | 6 | | May 2026 | 24.4K | 71.8% | 1 | 300 | 0.88% | 6 | | Jun 2026 | 24.4K | 72.5% | 1 | 370 | 1.1% | 5 | | Jul 2026 | 27.8K | 75.4% | 1 | 330 | 0.89% | 6 | | Aug 2026 | 24.8K | 74.7% | 1 | 330 | 0.99% | 6 | | Sep 2026 | 20.1K | 70.7% | 1 | 280 | 0.98% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [LG profile](/demand/nz/brands/lg) - [All front load washer brands in New Zealand](/demand/nz/categories/nz-front-load-washer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or LG more popular in search? In September 2026, Fisher & Paykel had more branded searches than LG among front load washer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while LG had 280. Fisher & Paykel made up 70.7% of all front load washer brand searches we track, and LG accounted for 0.98%. ## Cite this page Brandwave. "Fisher & Paykel vs LG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-front-load-washer-brands/compare/fisher-and-paykel-vs-lg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-front-load-washer-brands/compare/fisher-and-paykel-vs-lg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.