--- title: "Bosch vs Fisher & Paykel: Which is searched more in New Zealand?" description: "Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Front load washer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-front-load-washer-brands/compare/bosch-vs-fisher-and-paykel" publisher: "Brandwave" --- # Bosch vs Fisher & Paykel: Which is searched more in New Zealand? Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Front load washer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Fisher & Paykel - **Competitive set**: Front load washer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 7.3% - **Fisher & Paykel Share of Search**: 70.7% ## Is Bosch or Fisher & Paykel more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Bosch among front load washer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 2,070. Fisher & Paykel made up 70.7% of all front load washer brand searches we track, and Bosch accounted for 7.3%. - Fisher & Paykel was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among front load washer brands in New Zealand moved from 6.9% to 7.3%, and its estimated monthly branded searches moved from 2K to 2.1K. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among front load washer brands in New Zealand moved from 71.5% to 70.7%, and its estimated monthly branded searches moved from 20.7K to 20.1K. ## Top front load washer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before Fisher & Paykel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Miele | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Fisher & Paykel | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Electrolux | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about front load washer brands - Asked ChatGPT "Which front load washer brand should I buy in New Zealand?": 1. LG, 2. Bosch, 3. Fisher & Paykel, 4. Samsung, 5. Electrolux, 6. Miele - Asked ChatGPT "What are the best front load washer brands in New Zealand?": 1. Bosch, 2. LG, 3. Miele, 4. Fisher & Paykel, 5. Samsung, 6. Electrolux - Asked ChatGPT "What's the best front load washer brand in New Zealand for a family laundry?": 1. Bosch, 2. LG, 3. Fisher & Paykel - Searched Google, AI Overview "best front load washer": 1. Miele, 2. Bosch, 3. LG - Searched Google, AI Overview "best washing machine nz": 1. Bosch, 2. Miele, 3. Fisher & Paykel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand front load washer brands in September 2026? - In September 2026, Bosch gained share of searches among front load washer brands in New Zealand, from 6.1% to 7.3%. - In September 2026, Fisher & Paykel lost share of searches among front load washer brands in New Zealand, from 74.7% to 70.7%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 6.9% | 4 | 20.7K | 71.5% | 1 | | Nov 2025 | 2K | 5.8% | 4 | 24.8K | 71.1% | 1 | | Dec 2025 | 1.7K | 6% | 4 | 20.2K | 70.7% | 1 | | Jan 2026 | 2K | 7% | 4 | 20.1K | 69.7% | 1 | | Feb 2026 | 1.7K | 6% | 4 | 20.2K | 72% | 1 | | Mar 2026 | 2K | 5.9% | 4 | 24.7K | 74.2% | 1 | | Apr 2026 | 2K | 6.9% | 4 | 20.7K | 70.7% | 1 | | May 2026 | 2.5K | 7.5% | 4 | 24.4K | 71.8% | 1 | | Jun 2026 | 2K | 6.1% | 4 | 24.4K | 72.5% | 1 | | Jul 2026 | 2.5K | 6.9% | 4 | 27.8K | 75.4% | 1 | | Aug 2026 | 2K | 6.1% | 4 | 24.8K | 74.7% | 1 | | Sep 2026 | 2.1K | 7.3% | 4 | 20.1K | 70.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search terms “bosch front loader” and “bosch washing machine”, summed into one figure. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [All front load washer brands in New Zealand](/demand/nz/categories/nz-front-load-washer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Fisher & Paykel more popular in search? In September 2026, Fisher & Paykel had more branded searches than Bosch among front load washer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 2,070. Fisher & Paykel made up 70.7% of all front load washer brand searches we track, and Bosch accounted for 7.3%. ## Cite this page Brandwave. "Bosch vs Fisher & Paykel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-front-load-washer-brands/compare/bosch-vs-fisher-and-paykel This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-front-load-washer-brands/compare/bosch-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.