--- title: "KFC vs Nando's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, KFC or Nando's? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fried-chicken-chains/compare/kfc-vs-nandos" publisher: "Brandwave" --- # KFC vs Nando's: Which is more popular by branded search in New Zealand? Which is more popular in search, KFC or Nando's? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KFC and Nando's - **Competitive set**: Fried chicken chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **KFC Share of Search**: 81% - **Nando's Share of Search**: 7.8% ## Which is more popular in search, KFC or Nando's? - In August 2026, KFC had more branded searches than Nando's among fried chicken chains in New Zealand. KFC was estimated to have 301K branded searches compared to Nando's’ 29.2K, and held an 81% Share of Search versus Nando's’ 7.8%. - KFC was ahead of Nando's in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, KFC’s estimated Share of Search among fried chicken chains in New Zealand moved from 85.7% to 81%, and its estimated monthly branded searches moved from 458K to 301K. - Across the 11 months ending August 2026, Nando's’ estimated Share of Search among fried chicken chains in New Zealand moved from 5.4% to 7.8%, and its estimated monthly branded searches moved from 28.7K to 29.2K. ## How did search popularity change for New Zealand fried chicken chains in August 2026? - Estimated monthly branded searches for KFC in New Zealand fell 34.2% over 11 measured months, from 458K to 301K in August 2026. ## Month by month | Month | KFC estimated searches | KFC Share of Search | KFC rank | Nando's estimated searches | Nando's Share of Search | Nando's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 458K | 85.7% | 1 | 28.7K | 5.4% | 3 | | Nov 2025 | 375K | 83.7% | 1 | 27K | 6% | 3 | | Dec 2025 | 396K | 83.6% | 1 | 29.3K | 6.2% | 3 | | Jan 2026 | 302K | 80% | 1 | 28.4K | 7.5% | 3 | | Feb 2026 | 297K | 82.1% | 1 | 24.9K | 6.9% | 3 | | Mar 2026 | 303K | 81.4% | 1 | 29.1K | 7.8% | 3 | | Apr 2026 | 303K | 80.5% | 1 | 30.1K | 8% | 3 | | May 2026 | 317K | 80.7% | 1 | 33K | 8.4% | 3 | | Jun 2026 | 313K | 81.4% | 1 | 29.6K | 7.7% | 3 | | Jul 2026 | 314K | 81.4% | 1 | 31.6K | 8.2% | 3 | | Aug 2026 | 301K | 81% | 1 | 29.2K | 7.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KFC’s and Nando's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KFC**: Measured on the search terms “kfc”, “kfc bombay”, “kfc botany”, “kfc bucket”, “kfc c”, “kfc chicken”, “kfc co nz”, “kfc deals”, “kfc deals with prices”, “kfc delivery”, “kfc eastgate”, “kfc henderson”, “kfc lynfield”, “kfc menu”, “kfc near me”, “kfc nz”, “kfc online”, “kfc pakuranga”, “kfc panmure”, “kfc richmond”, “kfc snack box”, “kfc sylvia park” and “kfc trading hours”, summed into one figure. - **Nando's**: Measured on the search terms “botany nandos”, “nando's”, “nando's chicken”, “nando's delivery”, “nando's menu”, “nando's near me”, “nandos”, “nandos centre place”, “nandos chicken”, “nandos courtenay place”, “nandos delivery”, “nandos hamilton”, “nandos lunn ave”, “nandos menj”, “nandos near me”, “nandos new lynn”, “nandos northlands”, “nandos northwest”, “nandos nz”, “nandos online”, “nandos perinaise”, “nandos queen street”, “nandos sauce”, “nandos st lukes”, “nandos sylvia park”, “nandos the base” and “nandos westgate”, summed into one figure. - [KFC profile](/demand/nz/brands/kfc) - [Nando's profile](/demand/nz/brands/nandos) - [All fried chicken chains in New Zealand](/demand/nz/categories/nz-fried-chicken-chains): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KFC or Nando's? In August 2026, KFC had more branded searches than Nando's among fried chicken chains in New Zealand. KFC was estimated to have 301K branded searches compared to Nando's’ 29.2K, and held an 81% Share of Search versus Nando's’ 7.8%. ## Cite this page Brandwave. "KFC vs Nando's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fried-chicken-chains/compare/kfc-vs-nandos This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fried-chicken-chains/compare/kfc-vs-nandos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.