--- title: "Haier vs LG: Which is searched more in New Zealand?" description: "Is Haier or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/haier-vs-lg" publisher: "Brandwave" --- # Haier vs LG: Which is searched more in New Zealand? Is Haier or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haier and LG - **Competitive set**: Fridge freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Haier Share of Search**: 9.8% - **LG Share of Search**: 1.1% ## Is Haier or LG more popular in search? - In September 2026, Haier had more branded searches than LG among fridge freezer brands in New Zealand. Haier had about 2,510 branded searches, while LG had 280. Haier made up 9.8% of all fridge freezer brand searches we track, and LG accounted for 1.1%. - Haier was ahead of LG in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Haier’s share of searches among fridge freezer brands in New Zealand moved from 11.1% to 9.8%, and its estimated monthly branded searches moved from 3K to 2.5K. - Across the 12 months ending September 2026, LG’s share of searches among fridge freezer brands in New Zealand moved from 1% to 1.1%, and its estimated monthly branded searches held steady at 280. ## Top fridge freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LG appeared in all five answers. Haier was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LG was listed before Haier in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Haier | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mitsubishi Electric | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Beko | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge freezer brands - Asked ChatGPT "Which fridge freezer brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Mitsubishi Electric, 4. Haier, 5. Beko - Asked ChatGPT "What are the best fridge freezer brands in New Zealand?": 1. LG, 2. Fisher & Paykel, 3. Mitsubishi Electric, 4. Bosch, 5. Haier, 6. Beko - Asked ChatGPT "What's the best fridge freezer brand in New Zealand for a family kitchen?": 1. LG, 2. Fisher & Paykel, 3. Bosch, 4. Mitsubishi Electric, 5. Beko, 6. Haier - Searched Google, AI Overview "fridge freezer nz": 1. Haier, 2. LG, 3. Fisher & Paykel, 4. Bosch - Searched Google, AI Overview "family fridge freezer": 1. Fisher & Paykel, 2. LG Not named in any answer: Hisense. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fridge freezer brands in September 2026? - In September 2026, LG fell from 6th to 7th among fridge freezer brands in New Zealand. - Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026. ## Month by month | Month | Haier estimated searches | Haier Share of Search | Haier rank | LG estimated searches | LG Share of Search | LG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 11.1% | 2 | 280 | 1% | 7 | | Nov 2025 | 3.2K | 10% | 2 | 360 | 1.1% | 7 | | Dec 2025 | 2.8K | 10.3% | 2 | 290 | 1.1% | 7 | | Jan 2026 | 3.3K | 12.1% | 2 | 280 | 1% | 7 | | Feb 2026 | 2.6K | 10.2% | 2 | 240 | 0.93% | 7 | | Mar 2026 | 2.8K | 9% | 2 | 290 | 0.94% | 7 | | Apr 2026 | 3.2K | 11.5% | 2 | 370 | 1.3% | 6 | | May 2026 | 3.1K | 9.9% | 2 | 300 | 0.96% | 7 | | Jun 2026 | 3.2K | 10.1% | 2 | 370 | 1.2% | 7 | | Jul 2026 | 3.2K | 9.2% | 2 | 330 | 0.94% | 7 | | Aug 2026 | 3K | 9.7% | 2 | 330 | 1.1% | 6 | | Sep 2026 | 2.5K | 9.8% | 2 | 280 | 1.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Haier’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haier**: Measured on the search terms “haier”, “haier ac”, “haier freezer”, “haier hwt60fvw2” and “haier upright freezer”, summed into one figure. - **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure. - [Haier profile](/demand/nz/brands/haier) - [LG profile](/demand/nz/brands/lg) - [All fridge freezer brands in New Zealand](/demand/nz/categories/nz-fridge-freezer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haier or LG more popular in search? In September 2026, Haier had more branded searches than LG among fridge freezer brands in New Zealand. Haier had about 2,510 branded searches, while LG had 280. Haier made up 9.8% of all fridge freezer brand searches we track, and LG accounted for 1.1%. ## Cite this page Brandwave. "Haier vs LG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/haier-vs-lg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/haier-vs-lg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.