--- title: "Fisher & Paykel vs Mitsubishi Electric: Which is searched more in New Zealand?" description: "Is Fisher & Paykel or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/fisher-and-paykel-vs-mitsubishi-electric" publisher: "Brandwave" --- # Fisher & Paykel vs Mitsubishi Electric: Which is searched more in New Zealand? Is Fisher & Paykel or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Mitsubishi Electric - **Competitive set**: Fridge freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 78.3% - **Mitsubishi Electric Share of Search**: 3.9% ## Is Fisher & Paykel or Mitsubishi Electric more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Mitsubishi Electric among fridge freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Mitsubishi Electric had 1,000. Fisher & Paykel made up 78.3% of all fridge freezer brand searches we track, and Mitsubishi Electric accounted for 3.9%. - Fisher & Paykel was ahead of Mitsubishi Electric in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge freezer brands in New Zealand moved from 75.6% to 78.3%, and its estimated monthly branded searches moved from 20.7K to 20.1K. - Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among fridge freezer brands in New Zealand moved from 3.6% to 3.9%, and its estimated monthly branded searches held steady at 1K. ## Top fridge freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Mitsubishi Electric was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fisher & Paykel was listed before Mitsubishi Electric in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Haier | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mitsubishi Electric | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Beko | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge freezer brands - Asked ChatGPT "Which fridge freezer brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Mitsubishi Electric, 4. Haier, 5. Beko - Asked ChatGPT "What are the best fridge freezer brands in New Zealand?": 1. LG, 2. Fisher & Paykel, 3. Mitsubishi Electric, 4. Bosch, 5. Haier, 6. Beko - Asked ChatGPT "What's the best fridge freezer brand in New Zealand for a family kitchen?": 1. LG, 2. Fisher & Paykel, 3. Bosch, 4. Mitsubishi Electric, 5. Beko, 6. Haier - Searched Google, AI Overview "fridge freezer nz": 1. Haier, 2. LG, 3. Fisher & Paykel, 4. Bosch - Searched Google, AI Overview "family fridge freezer": 1. Fisher & Paykel, 2. LG Not named in any answer: Hisense. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fridge freezer brands in September 2026? - In September 2026, Mitsubishi Electric gained share of searches among fridge freezer brands in New Zealand, from 3.2% to 3.9%. - In September 2026, Fisher & Paykel lost share of searches among fridge freezer brands in New Zealand, from 79.9% to 78.3%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 75.6% | 1 | 1K | 3.6% | 4 | | Nov 2025 | 24.8K | 76.9% | 1 | 1.3K | 4% | 4 | | Dec 2025 | 20.2K | 74.2% | 1 | 1.3K | 4.8% | 4 | | Jan 2026 | 20.1K | 73.5% | 1 | 1K | 3.7% | 4 | | Feb 2026 | 20.2K | 77.8% | 1 | 1K | 3.9% | 4 | | Mar 2026 | 24.7K | 80.1% | 1 | 880 | 2.8% | 4 | | Apr 2026 | 20.7K | 74.5% | 1 | 1K | 3.6% | 4 | | May 2026 | 24.4K | 77.7% | 1 | 1K | 3.2% | 4 | | Jun 2026 | 24.4K | 76.2% | 1 | 1.3K | 4.1% | 4 | | Jul 2026 | 27.8K | 79.3% | 1 | 1K | 2.9% | 4 | | Aug 2026 | 24.8K | 79.9% | 1 | 1K | 3.2% | 4 | | Sep 2026 | 20.1K | 78.3% | 1 | 1K | 3.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - **Mitsubishi Electric**: Measured on the search term “mitsubishi electric fridge”. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [Mitsubishi Electric profile](/demand/nz/brands/mitsubishi-electric) - [All fridge freezer brands in New Zealand](/demand/nz/categories/nz-fridge-freezer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or Mitsubishi Electric more popular in search? In September 2026, Fisher & Paykel had more branded searches than Mitsubishi Electric among fridge freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Mitsubishi Electric had 1,000. Fisher & Paykel made up 78.3% of all fridge freezer brand searches we track, and Mitsubishi Electric accounted for 3.9%. ## Cite this page Brandwave. "Fisher & Paykel vs Mitsubishi Electric: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/fisher-and-paykel-vs-mitsubishi-electric This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/fisher-and-paykel-vs-mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.