--- title: "Bosch vs Mitsubishi Electric: Which is searched more in New Zealand?" description: "Is Bosch or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/bosch-vs-mitsubishi-electric" publisher: "Brandwave" --- # Bosch vs Mitsubishi Electric: Which is searched more in New Zealand? Is Bosch or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Mitsubishi Electric - **Competitive set**: Fridge freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 1.2% - **Mitsubishi Electric Share of Search**: 3.9% ## Is Bosch or Mitsubishi Electric more popular in search? - In September 2026, Mitsubishi Electric had more branded searches than Bosch among fridge freezer brands in New Zealand. Mitsubishi Electric had about 1,000 branded searches, while Bosch had 320. Mitsubishi Electric made up 3.9% of all fridge freezer brand searches we track, and Bosch accounted for 1.2%. - Mitsubishi Electric was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among fridge freezer brands in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among fridge freezer brands in New Zealand moved from 3.6% to 3.9%, and its estimated monthly branded searches held steady at 1K. ## Top fridge freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mitsubishi Electric was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch and Mitsubishi Electric were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Haier | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mitsubishi Electric | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Beko | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge freezer brands - Asked ChatGPT "Which fridge freezer brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Mitsubishi Electric, 4. Haier, 5. Beko - Asked ChatGPT "What are the best fridge freezer brands in New Zealand?": 1. LG, 2. Fisher & Paykel, 3. Mitsubishi Electric, 4. Bosch, 5. Haier, 6. Beko - Asked ChatGPT "What's the best fridge freezer brand in New Zealand for a family kitchen?": 1. LG, 2. Fisher & Paykel, 3. Bosch, 4. Mitsubishi Electric, 5. Beko, 6. Haier - Searched Google, AI Overview "fridge freezer nz": 1. Haier, 2. LG, 3. Fisher & Paykel, 4. Bosch - Searched Google, AI Overview "family fridge freezer": 1. Fisher & Paykel, 2. LG Not named in any answer: Hisense. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fridge freezer brands in September 2026? - In September 2026, Mitsubishi Electric gained share of searches among fridge freezer brands in New Zealand, from 3.2% to 3.9%. - In September 2026, Bosch rose from 7th to 6th among fridge freezer brands in New Zealand. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 1.4% | 6 | 1K | 3.6% | 4 | | Nov 2025 | 390 | 1.2% | 6 | 1.3K | 4% | 4 | | Dec 2025 | 390 | 1.4% | 6 | 1.3K | 4.8% | 4 | | Jan 2026 | 390 | 1.4% | 6 | 1K | 3.7% | 4 | | Feb 2026 | 320 | 1.2% | 6 | 1K | 3.9% | 4 | | Mar 2026 | 320 | 1% | 6 | 880 | 2.8% | 4 | | Apr 2026 | 320 | 1.2% | 7 | 1K | 3.6% | 4 | | May 2026 | 590 | 1.9% | 6 | 1K | 3.2% | 4 | | Jun 2026 | 390 | 1.2% | 6 | 1.3K | 4.1% | 4 | | Jul 2026 | 390 | 1.1% | 6 | 1K | 2.9% | 4 | | Aug 2026 | 320 | 1% | 7 | 1K | 3.2% | 4 | | Sep 2026 | 320 | 1.2% | 6 | 1K | 3.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch fridge freezer”. - **Mitsubishi Electric**: Measured on the search term “mitsubishi electric fridge”. - [Bosch profile](/demand/nz/brands/bosch) - [Mitsubishi Electric profile](/demand/nz/brands/mitsubishi-electric) - [All fridge freezer brands in New Zealand](/demand/nz/categories/nz-fridge-freezer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Mitsubishi Electric more popular in search? In September 2026, Mitsubishi Electric had more branded searches than Bosch among fridge freezer brands in New Zealand. Mitsubishi Electric had about 1,000 branded searches, while Bosch had 320. Mitsubishi Electric made up 3.9% of all fridge freezer brand searches we track, and Bosch accounted for 1.2%. ## Cite this page Brandwave. "Bosch vs Mitsubishi Electric: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/bosch-vs-mitsubishi-electric This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/bosch-vs-mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.