--- title: "Bosch vs Fisher & Paykel: Which is searched more in New Zealand?" description: "Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/bosch-vs-fisher-and-paykel" publisher: "Brandwave" --- # Bosch vs Fisher & Paykel: Which is searched more in New Zealand? Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Fisher & Paykel - **Competitive set**: Fridge freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 1.2% - **Fisher & Paykel Share of Search**: 78.3% ## Is Bosch or Fisher & Paykel more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Bosch among fridge freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 320. Fisher & Paykel made up 78.3% of all fridge freezer brand searches we track, and Bosch accounted for 1.2%. - Fisher & Paykel was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among fridge freezer brands in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge freezer brands in New Zealand moved from 75.6% to 78.3%, and its estimated monthly branded searches moved from 20.7K to 20.1K. ## Top fridge freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Bosch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was listed before Bosch in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Haier | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mitsubishi Electric | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Beko | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge freezer brands - Asked ChatGPT "Which fridge freezer brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Mitsubishi Electric, 4. Haier, 5. Beko - Asked ChatGPT "What are the best fridge freezer brands in New Zealand?": 1. LG, 2. Fisher & Paykel, 3. Mitsubishi Electric, 4. Bosch, 5. Haier, 6. Beko - Asked ChatGPT "What's the best fridge freezer brand in New Zealand for a family kitchen?": 1. LG, 2. Fisher & Paykel, 3. Bosch, 4. Mitsubishi Electric, 5. Beko, 6. Haier - Searched Google, AI Overview "fridge freezer nz": 1. Haier, 2. LG, 3. Fisher & Paykel, 4. Bosch - Searched Google, AI Overview "family fridge freezer": 1. Fisher & Paykel, 2. LG Not named in any answer: Hisense. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fridge freezer brands in September 2026? - In September 2026, Fisher & Paykel lost share of searches among fridge freezer brands in New Zealand, from 79.9% to 78.3%. - In September 2026, Bosch rose from 7th to 6th among fridge freezer brands in New Zealand. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 1.4% | 6 | 20.7K | 75.6% | 1 | | Nov 2025 | 390 | 1.2% | 6 | 24.8K | 76.9% | 1 | | Dec 2025 | 390 | 1.4% | 6 | 20.2K | 74.2% | 1 | | Jan 2026 | 390 | 1.4% | 6 | 20.1K | 73.5% | 1 | | Feb 2026 | 320 | 1.2% | 6 | 20.2K | 77.8% | 1 | | Mar 2026 | 320 | 1% | 6 | 24.7K | 80.1% | 1 | | Apr 2026 | 320 | 1.2% | 7 | 20.7K | 74.5% | 1 | | May 2026 | 590 | 1.9% | 6 | 24.4K | 77.7% | 1 | | Jun 2026 | 390 | 1.2% | 6 | 24.4K | 76.2% | 1 | | Jul 2026 | 390 | 1.1% | 6 | 27.8K | 79.3% | 1 | | Aug 2026 | 320 | 1% | 7 | 24.8K | 79.9% | 1 | | Sep 2026 | 320 | 1.2% | 6 | 20.1K | 78.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch fridge freezer”. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [All fridge freezer brands in New Zealand](/demand/nz/categories/nz-fridge-freezer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Fisher & Paykel more popular in search? In September 2026, Fisher & Paykel had more branded searches than Bosch among fridge freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 320. Fisher & Paykel made up 78.3% of all fridge freezer brand searches we track, and Bosch accounted for 1.2%. ## Cite this page Brandwave. "Bosch vs Fisher & Paykel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/bosch-vs-fisher-and-paykel This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/bosch-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.