--- title: "Beko vs Fisher & Paykel: Which is searched more in New Zealand?" description: "Is Beko or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/beko-vs-fisher-and-paykel" publisher: "Brandwave" --- # Beko vs Fisher & Paykel: Which is searched more in New Zealand? Is Beko or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Fisher & Paykel - **Competitive set**: Fridge freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beko Share of Search**: 1.7% - **Fisher & Paykel Share of Search**: 78.3% ## Is Beko or Fisher & Paykel more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Beko among fridge freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Beko had 430. Fisher & Paykel made up 78.3% of all fridge freezer brand searches we track, and Beko accounted for 1.7%. - Fisher & Paykel was ahead of Beko in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among fridge freezer brands in New Zealand moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 640 to 430. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge freezer brands in New Zealand moved from 75.6% to 78.3%, and its estimated monthly branded searches moved from 20.7K to 20.1K. ## Top fridge freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Beko was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fisher & Paykel was listed before Beko in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Haier | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mitsubishi Electric | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Beko | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge freezer brands - Asked ChatGPT "Which fridge freezer brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Mitsubishi Electric, 4. Haier, 5. Beko - Asked ChatGPT "What are the best fridge freezer brands in New Zealand?": 1. LG, 2. Fisher & Paykel, 3. Mitsubishi Electric, 4. Bosch, 5. Haier, 6. Beko - Asked ChatGPT "What's the best fridge freezer brand in New Zealand for a family kitchen?": 1. LG, 2. Fisher & Paykel, 3. Bosch, 4. Mitsubishi Electric, 5. Beko, 6. Haier - Searched Google, AI Overview "fridge freezer nz": 1. Haier, 2. LG, 3. Fisher & Paykel, 4. Bosch - Searched Google, AI Overview "family fridge freezer": 1. Fisher & Paykel, 2. LG Not named in any answer: Hisense. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fridge freezer brands in September 2026? - In September 2026, Fisher & Paykel lost share of searches among fridge freezer brands in New Zealand, from 79.9% to 78.3%. - Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 640 | 2.3% | 5 | 20.7K | 75.6% | 1 | | Nov 2025 | 530 | 1.6% | 5 | 24.8K | 76.9% | 1 | | Dec 2025 | 570 | 2.1% | 5 | 20.2K | 74.2% | 1 | | Jan 2026 | 620 | 2.3% | 5 | 20.1K | 73.5% | 1 | | Feb 2026 | 530 | 2% | 5 | 20.2K | 77.8% | 1 | | Mar 2026 | 530 | 1.7% | 5 | 24.7K | 80.1% | 1 | | Apr 2026 | 530 | 1.9% | 5 | 20.7K | 74.5% | 1 | | May 2026 | 660 | 2.1% | 5 | 24.4K | 77.7% | 1 | | Jun 2026 | 680 | 2.1% | 5 | 24.4K | 76.2% | 1 | | Jul 2026 | 680 | 1.9% | 5 | 27.8K | 79.3% | 1 | | Aug 2026 | 520 | 1.7% | 5 | 24.8K | 79.9% | 1 | | Sep 2026 | 430 | 1.7% | 5 | 20.1K | 78.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search terms “beko” and “beko appliances”, summed into one figure. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - [Beko profile](/demand/nz/brands/beko) - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [All fridge freezer brands in New Zealand](/demand/nz/categories/nz-fridge-freezer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Fisher & Paykel more popular in search? In September 2026, Fisher & Paykel had more branded searches than Beko among fridge freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Beko had 430. Fisher & Paykel made up 78.3% of all fridge freezer brand searches we track, and Beko accounted for 1.7%. ## Cite this page Brandwave. "Beko vs Fisher & Paykel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/beko-vs-fisher-and-paykel This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/beko-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.