--- title: "Beko vs Bosch: Which is searched more in New Zealand?" description: "Is Beko or Bosch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/beko-vs-bosch" publisher: "Brandwave" --- # Beko vs Bosch: Which is searched more in New Zealand? Is Beko or Bosch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Bosch - **Competitive set**: Fridge freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beko Share of Search**: 1.7% - **Bosch Share of Search**: 1.2% ## Is Beko or Bosch more popular in search? - In September 2026, Beko had more branded searches than Bosch among fridge freezer brands in New Zealand. Beko had about 430 branded searches, while Bosch had 320. Beko made up 1.7% of all fridge freezer brand searches we track, and Bosch accounted for 1.2%. - Beko was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among fridge freezer brands in New Zealand moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 640 to 430. - Across the 12 months ending September 2026, Bosch’s share of searches among fridge freezer brands in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 390 to 320. ## Top fridge freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before Beko in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Haier | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mitsubishi Electric | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Beko | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge freezer brands - Asked ChatGPT "Which fridge freezer brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Mitsubishi Electric, 4. Haier, 5. Beko - Asked ChatGPT "What are the best fridge freezer brands in New Zealand?": 1. LG, 2. Fisher & Paykel, 3. Mitsubishi Electric, 4. Bosch, 5. Haier, 6. Beko - Asked ChatGPT "What's the best fridge freezer brand in New Zealand for a family kitchen?": 1. LG, 2. Fisher & Paykel, 3. Bosch, 4. Mitsubishi Electric, 5. Beko, 6. Haier - Searched Google, AI Overview "fridge freezer nz": 1. Haier, 2. LG, 3. Fisher & Paykel, 4. Bosch - Searched Google, AI Overview "family fridge freezer": 1. Fisher & Paykel, 2. LG Not named in any answer: Hisense. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fridge freezer brands in September 2026? - In September 2026, Bosch rose from 7th to 6th among fridge freezer brands in New Zealand. - Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Bosch estimated searches | Bosch Share of Search | Bosch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 640 | 2.3% | 5 | 390 | 1.4% | 6 | | Nov 2025 | 530 | 1.6% | 5 | 390 | 1.2% | 6 | | Dec 2025 | 570 | 2.1% | 5 | 390 | 1.4% | 6 | | Jan 2026 | 620 | 2.3% | 5 | 390 | 1.4% | 6 | | Feb 2026 | 530 | 2% | 5 | 320 | 1.2% | 6 | | Mar 2026 | 530 | 1.7% | 5 | 320 | 1% | 6 | | Apr 2026 | 530 | 1.9% | 5 | 320 | 1.2% | 7 | | May 2026 | 660 | 2.1% | 5 | 590 | 1.9% | 6 | | Jun 2026 | 680 | 2.1% | 5 | 390 | 1.2% | 6 | | Jul 2026 | 680 | 1.9% | 5 | 390 | 1.1% | 6 | | Aug 2026 | 520 | 1.7% | 5 | 320 | 1% | 7 | | Sep 2026 | 430 | 1.7% | 5 | 320 | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Bosch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search terms “beko” and “beko appliances”, summed into one figure. - **Bosch**: Measured on the search term “bosch fridge freezer”. - [Beko profile](/demand/nz/brands/beko) - [Bosch profile](/demand/nz/brands/bosch) - [All fridge freezer brands in New Zealand](/demand/nz/categories/nz-fridge-freezer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Bosch more popular in search? In September 2026, Beko had more branded searches than Bosch among fridge freezer brands in New Zealand. Beko had about 430 branded searches, while Bosch had 320. Beko made up 1.7% of all fridge freezer brand searches we track, and Bosch accounted for 1.2%. ## Cite this page Brandwave. "Beko vs Bosch: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/beko-vs-bosch This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands/compare/beko-vs-bosch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.