---
title: "Fridge freezer brands in New Zealand: Which are searched most?"
description: "Compare the fridge freezer brands brands people buy. Share of Search among Fisher & Paykel, Haier, Hisense, Mitsubishi Electric, Beko, Bosch and LG, the fridge freezer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands"
publisher: "Brandwave"
---

# Fridge freezer brands in New Zealand: Which are searched most?

Compare the fridge freezer brands brands people buy. Share of Search among Fisher & Paykel, Haier, Hisense, Mitsubishi Electric, Beko, Bosch and LG, the fridge freezer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fridge freezer brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 78.3%

## Which brand is most popular in search among fridge freezer brands in New Zealand?

- In September 2026, Fisher & Paykel was the most searched among fridge freezer brands in New Zealand, with an estimated 20.1K branded searches, 78.3% of all searches for the seven we track.
- Haier is in 2nd place, 68.5 percentage points behind at 9.8%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge freezer brands in New Zealand increased from 75.6% to 78.3%.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge freezer brands in New Zealand decreased from 11.1% to 9.8%.
- Across the 12 months ending September 2026, Hisense’s share of searches among fridge freezer brands in New Zealand decreased from 4.9% to 4%.
- Across the 12 months ending September 2026, Beko’s share of searches among fridge freezer brands in New Zealand decreased from 2.3% to 1.7%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge freezer brands in New Zealand peaked at 80.1% in March 2026 and was lowest at 73.5% in January 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge freezer brands in New Zealand peaked at 12.1% in January 2026 and was lowest at 9% in March 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among fridge freezer brands in New Zealand peaked at 6.1% in December 2025 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among fridge freezer brands in New Zealand peaked at 4.8% in December 2025 and was lowest at 2.8% in March 2026.
- Across the 12 months ending September 2026, Mitsubishi Electric, Bosch and LG held steady: their share of searches among fridge freezer brands in New Zealand each moved less than 0.5 percentage points.

## Top fridge freezer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fisher & Paykel and LG appeared every time. LG was recommended most often, coming first in two out of four answers that gave a list. Fisher & Paykel was second, and Haier was third. Hisense, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| LG | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Haier | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Mitsubishi Electric | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Bosch | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Beko | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fridge freezer brands

- Asked ChatGPT "Which fridge freezer brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Mitsubishi Electric, 4. Haier, 5. Beko
- Asked ChatGPT "What are the best fridge freezer brands in New Zealand?": 1. LG, 2. Fisher & Paykel, 3. Mitsubishi Electric, 4. Bosch, 5. Haier, 6. Beko
- Asked ChatGPT "What's the best fridge freezer brand in New Zealand for a family kitchen?": 1. LG, 2. Fisher & Paykel, 3. Bosch, 4. Mitsubishi Electric, 5. Beko, 6. Haier
- Searched Google, AI Overview "fridge freezer nz": 1. Haier, 2. LG, 3. Fisher & Paykel, 4. Bosch
- Searched Google, AI Overview "family fridge freezer": 1. Fisher & Paykel, 2. LG

Not named in any answer: Hisense.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Haier: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-haier): 78.3% against 9.8% Share of Search.
- [Fisher & Paykel vs Hisense: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-hisense): 78.3% against 4% Share of Search.
- [Fisher & Paykel vs Mitsubishi Electric: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-mitsubishi-electric): 78.3% against 3.9% Share of Search.
- [Haier vs Hisense: compare search popularity](/demand/nz/compare/haier-vs-hisense): 9.8% against 4% Share of Search.
- [Haier vs Mitsubishi Electric: compare search popularity](/demand/nz/compare/haier-vs-mitsubishi-electric): 9.8% against 3.9% Share of Search.
- [Hisense vs Mitsubishi Electric: compare search popularity](/demand/nz/compare/hisense-vs-mitsubishi-electric): 4% against 3.9% Share of Search.

## How did search popularity change for New Zealand fridge freezer brands in September 2026?

- In September 2026, Mitsubishi Electric gained share of searches among fridge freezer brands in New Zealand, from 3.2% to 3.9%.
- In September 2026, Hisense gained share of searches among fridge freezer brands in New Zealand, from 3.4% to 4%.
- In September 2026, Fisher & Paykel lost share of searches among fridge freezer brands in New Zealand, from 79.9% to 78.3%.
- In September 2026, Bosch rose from 7th to 6th among fridge freezer brands in New Zealand.
- In September 2026, LG fell from 6th to 7th among fridge freezer brands in New Zealand.
- Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.
- Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 78.3% | 20.1K | -18.8% | Fisher & Paykel |
| 2 | Haier | 9.8% | 2.5K | -16.9% | Haier |
| 3 | Hisense | 4% | 1K | -1.0% | Hisense |
| 4 | Mitsubishi Electric | 3.9% | 1K | 0.0% | Mitsubishi Electric |
| 5 | Beko | 1.7% | 430 | -17.3% | Beko |
| 6 | Bosch | 1.2% | 320 | 0.0% | Bosch |
| 7 | LG | 1.1% | 280 | -15.2% | LG |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 20.7K | 75.6% | 1 |
| Oct 2025 | Haier | 3K | 11.1% | 2 |
| Oct 2025 | Hisense | 1.3K | 4.9% | 3 |
| Oct 2025 | Mitsubishi Electric | 1K | 3.6% | 4 |
| Oct 2025 | Beko | 640 | 2.3% | 5 |
| Oct 2025 | Bosch | 390 | 1.4% | 6 |
| Oct 2025 | LG | 280 | 1% | 7 |
| Nov 2025 | Fisher & Paykel | 24.8K | 76.9% | 1 |
| Nov 2025 | Haier | 3.2K | 10% | 2 |
| Nov 2025 | Hisense | 1.6K | 5.1% | 3 |
| Nov 2025 | Mitsubishi Electric | 1.3K | 4% | 4 |
| Nov 2025 | Beko | 530 | 1.6% | 5 |
| Nov 2025 | Bosch | 390 | 1.2% | 6 |
| Nov 2025 | LG | 360 | 1.1% | 7 |
| Dec 2025 | Fisher & Paykel | 20.2K | 74.2% | 1 |
| Dec 2025 | Haier | 2.8K | 10.3% | 2 |
| Dec 2025 | Hisense | 1.7K | 6.1% | 3 |
| Dec 2025 | Mitsubishi Electric | 1.3K | 4.8% | 4 |
| Dec 2025 | Beko | 570 | 2.1% | 5 |
| Dec 2025 | Bosch | 390 | 1.4% | 6 |
| Dec 2025 | LG | 290 | 1.1% | 7 |
| Jan 2026 | Fisher & Paykel | 20.1K | 73.5% | 1 |
| Jan 2026 | Haier | 3.3K | 12.1% | 2 |
| Jan 2026 | Hisense | 1.6K | 6% | 3 |
| Jan 2026 | Mitsubishi Electric | 1K | 3.7% | 4 |
| Jan 2026 | Beko | 620 | 2.3% | 5 |
| Jan 2026 | Bosch | 390 | 1.4% | 6 |
| Jan 2026 | LG | 280 | 1% | 7 |
| Feb 2026 | Fisher & Paykel | 20.2K | 77.8% | 1 |
| Feb 2026 | Haier | 2.6K | 10.2% | 2 |
| Feb 2026 | Hisense | 1K | 4% | 3 |
| Feb 2026 | Mitsubishi Electric | 1K | 3.9% | 4 |
| Feb 2026 | Beko | 530 | 2% | 5 |
| Feb 2026 | Bosch | 320 | 1.2% | 6 |
| Feb 2026 | LG | 240 | 0.93% | 7 |
| Mar 2026 | Fisher & Paykel | 24.7K | 80.1% | 1 |
| Mar 2026 | Haier | 2.8K | 9% | 2 |
| Mar 2026 | Hisense | 1.4K | 4.4% | 3 |
| Mar 2026 | Mitsubishi Electric | 880 | 2.8% | 4 |
| Mar 2026 | Beko | 530 | 1.7% | 5 |
| Mar 2026 | Bosch | 320 | 1% | 6 |
| Mar 2026 | LG | 290 | 0.94% | 7 |
| Apr 2026 | Fisher & Paykel | 20.7K | 74.5% | 1 |
| Apr 2026 | Haier | 3.2K | 11.5% | 2 |
| Apr 2026 | Hisense | 1.7K | 6% | 3 |
| Apr 2026 | Mitsubishi Electric | 1K | 3.6% | 4 |
| Apr 2026 | Beko | 530 | 1.9% | 5 |
| Apr 2026 | LG | 370 | 1.3% | 6 |
| Apr 2026 | Bosch | 320 | 1.2% | 7 |
| May 2026 | Fisher & Paykel | 24.4K | 77.7% | 1 |
| May 2026 | Haier | 3.1K | 9.9% | 2 |
| May 2026 | Hisense | 1.3K | 4.3% | 3 |
| May 2026 | Mitsubishi Electric | 1K | 3.2% | 4 |
| May 2026 | Beko | 660 | 2.1% | 5 |
| May 2026 | Bosch | 590 | 1.9% | 6 |
| May 2026 | LG | 300 | 0.96% | 7 |
| Jun 2026 | Fisher & Paykel | 24.4K | 76.2% | 1 |
| Jun 2026 | Haier | 3.2K | 10.1% | 2 |
| Jun 2026 | Hisense | 1.6K | 5.1% | 3 |
| Jun 2026 | Mitsubishi Electric | 1.3K | 4.1% | 4 |
| Jun 2026 | Beko | 680 | 2.1% | 5 |
| Jun 2026 | Bosch | 390 | 1.2% | 6 |
| Jun 2026 | LG | 370 | 1.2% | 7 |
| Jul 2026 | Fisher & Paykel | 27.8K | 79.3% | 1 |
| Jul 2026 | Haier | 3.2K | 9.2% | 2 |
| Jul 2026 | Hisense | 1.6K | 4.7% | 3 |
| Jul 2026 | Mitsubishi Electric | 1K | 2.9% | 4 |
| Jul 2026 | Beko | 680 | 1.9% | 5 |
| Jul 2026 | Bosch | 390 | 1.1% | 6 |
| Jul 2026 | LG | 330 | 0.94% | 7 |
| Aug 2026 | Fisher & Paykel | 24.8K | 79.9% | 1 |
| Aug 2026 | Haier | 3K | 9.7% | 2 |
| Aug 2026 | Hisense | 1.1K | 3.4% | 3 |
| Aug 2026 | Mitsubishi Electric | 1K | 3.2% | 4 |
| Aug 2026 | Beko | 520 | 1.7% | 5 |
| Aug 2026 | LG | 330 | 1.1% | 6 |
| Aug 2026 | Bosch | 320 | 1% | 7 |
| Sep 2026 | Fisher & Paykel | 20.1K | 78.3% | 1 |
| Sep 2026 | Haier | 2.5K | 9.8% | 2 |
| Sep 2026 | Hisense | 1K | 4% | 3 |
| Sep 2026 | Mitsubishi Electric | 1K | 3.9% | 4 |
| Sep 2026 | Beko | 430 | 1.7% | 5 |
| Sep 2026 | Bosch | 320 | 1.2% | 6 |
| Sep 2026 | LG | 280 | 1.1% | 7 |

## What is being compared

- **Beko**: Measured on the search terms “beko” and “beko appliances”, summed into one figure.
- **Bosch**: Measured on the search term “bosch fridge freezer”.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **Haier**: Measured on the search terms “haier”, “haier ac”, “haier freezer”, “haier hwt60fvw2” and “haier upright freezer”, summed into one figure.
- **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Mitsubishi Electric**: Measured on the search term “mitsubishi electric fridge”.

- [Beko](/demand/nz/brands/beko)
- [Bosch](/demand/nz/brands/bosch)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Haier](/demand/nz/brands/haier)
- [Hisense](/demand/nz/brands/hisense)
- [LG](/demand/nz/brands/lg)
- [Mitsubishi Electric](/demand/nz/brands/mitsubishi-electric)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fridge freezer brands in New Zealand?

In September 2026, Fisher & Paykel was the most searched among fridge freezer brands in New Zealand, with an estimated 20.1K branded searches, 78.3% of all searches for the seven we track.

## Cite this page

Brandwave. "Fridge freezer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fridge-freezer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.