--- title: "Mitsubishi Electric vs Samsung: Which is searched more in New Zealand?" description: "Is Mitsubishi Electric or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fridge-brands/compare/mitsubishi-electric-vs-samsung" publisher: "Brandwave" --- # Mitsubishi Electric vs Samsung: Which is searched more in New Zealand? Is Mitsubishi Electric or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mitsubishi Electric and Samsung - **Competitive set**: Fridge brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mitsubishi Electric Share of Search**: 3.4% - **Samsung Share of Search**: 4.3% ## Is Mitsubishi Electric or Samsung more popular in search? - In September 2026, Samsung had more branded searches than Mitsubishi Electric among fridge brands in New Zealand. Samsung had about 1,270 branded searches, while Mitsubishi Electric had 1,000. Samsung made up 4.3% of all fridge brand searches we track, and Mitsubishi Electric accounted for 3.4%. - Samsung was ahead of Mitsubishi Electric in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among fridge brands in New Zealand moved from 3.2% to 3.4%, and its estimated monthly branded searches held steady at 1K. - Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in New Zealand moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 1.4K to 1.3K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mitsubishi Electric was listed before Samsung in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisher & Paykel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Haier | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mitsubishi Electric | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Bosch | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Westinghouse | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "Which fridge brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Bosch, 4. Mitsubishi Electric, 5. Haier - Asked ChatGPT "What are the best fridge brands in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Mitsubishi Electric, 4. Samsung, 5. Bosch, 6. Haier - Asked ChatGPT "What's the best fridge brand in New Zealand for a family kitchen?": 1. Fisher & Paykel, 2. Mitsubishi Electric, 3. LG, 4. Haier - Searched Google, AI Overview "fridge brands nz": 1. Fisher & Paykel, 2. LG, 3. Samsung, 4. Haier, 5. Westinghouse, 6. Mitsubishi Electric, 7. Bosch - Searched Google, AI Overview "best fridge nz": 1. Haier, 2. LG, 3. Samsung, 4. Fisher & Paykel Not named in any answer: Hisense. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fridge brands in September 2026? - In September 2026, Mitsubishi Electric gained share of searches among fridge brands in New Zealand, from 2.9% to 3.4%. ## Month by month | Month | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 3.2% | 6 | 1.4K | 4.5% | 5 | | Nov 2025 | 1.3K | 3.5% | 6 | 1.8K | 4.8% | 4 | | Dec 2025 | 1.3K | 4.1% | 6 | 1.5K | 4.7% | 5 | | Jan 2026 | 1K | 3.2% | 7 | 1.4K | 4.4% | 5 | | Feb 2026 | 1K | 3.4% | 6 | 1.3K | 4.5% | 5 | | Mar 2026 | 880 | 2.5% | 7 | 1.4K | 3.9% | 6 | | Apr 2026 | 1K | 3.1% | 7 | 2K | 6.2% | 4 | | May 2026 | 1K | 2.8% | 7 | 1.9K | 5.4% | 4 | | Jun 2026 | 1.3K | 3.7% | 6 | 1.3K | 3.7% | 5 | | Jul 2026 | 1K | 2.6% | 7 | 1.4K | 3.6% | 5 | | Aug 2026 | 1K | 2.9% | 6 | 1.4K | 3.9% | 5 | | Sep 2026 | 1K | 3.4% | 6 | 1.3K | 4.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Mitsubishi Electric’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mitsubishi Electric**: Measured on the search term “mitsubishi electric fridge”. - **Samsung**: Measured on the search terms “samsung fridge freezer” and “samsung odyssey”, summed into one figure. - [Mitsubishi Electric profile](/demand/nz/brands/mitsubishi-electric) - [Samsung profile](/demand/nz/brands/samsung) - [All fridge brands in New Zealand](/demand/nz/categories/nz-fridge-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mitsubishi Electric or Samsung more popular in search? In September 2026, Samsung had more branded searches than Mitsubishi Electric among fridge brands in New Zealand. Samsung had about 1,270 branded searches, while Mitsubishi Electric had 1,000. Samsung made up 4.3% of all fridge brand searches we track, and Mitsubishi Electric accounted for 3.4%. ## Cite this page Brandwave. "Mitsubishi Electric vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fridge-brands/compare/mitsubishi-electric-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fridge-brands/compare/mitsubishi-electric-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.