--- title: "Haier vs Westinghouse: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Haier or Westinghouse? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fridge-brands/compare/haier-vs-westinghouse" publisher: "Brandwave" --- # Haier vs Westinghouse: Which is more popular by branded search in New Zealand? Which is more popular in search, Haier or Westinghouse? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haier and Westinghouse - **Competitive set**: Fridge brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Haier Share of Search**: 13% - **Westinghouse Share of Search**: 6.2% ## Which is more popular in search, Haier or Westinghouse? - In August 2026, Haier had more branded searches than Westinghouse among fridge brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to Westinghouse’s 7K, and held a 13% Share of Search versus Westinghouse’s 6.2%. - Haier was ahead of Westinghouse in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Haier’s estimated Share of Search among fridge brands in New Zealand moved from 14.1% to 13%, and its estimated monthly branded searches moved from 14.1K to 14.5K. - Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among fridge brands in New Zealand moved from 6.3% to 6.2%, and its estimated monthly branded searches moved from 6.3K to 7K. ## How did search popularity change for New Zealand fridge brands in August 2026? - Estimated monthly branded searches for Westinghouse in New Zealand rose 10.1% over 11 measured months, from 6.3K to 7K in August 2026. ## Month by month | Month | Haier estimated searches | Haier Share of Search | Haier rank | Westinghouse estimated searches | Westinghouse Share of Search | Westinghouse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.1K | 14.1% | 3 | 6.3K | 6.3% | 5 | | Nov 2025 | 14.8K | 13.3% | 3 | 6.4K | 5.7% | 5 | | Dec 2025 | 13.4K | 13.6% | 3 | 5.8K | 5.9% | 5 | | Jan 2026 | 14.5K | 14% | 3 | 6.2K | 6% | 5 | | Feb 2026 | 12.4K | 13.2% | 3 | 5.3K | 5.6% | 5 | | Mar 2026 | 12.9K | 12% | 4 | 6.3K | 5.8% | 5 | | Apr 2026 | 14.2K | 13.4% | 3 | 6.4K | 6.1% | 5 | | May 2026 | 14.4K | 12.4% | 3 | 6.6K | 5.7% | 5 | | Jun 2026 | 14.5K | 12% | 4 | 6.4K | 5.3% | 5 | | Jul 2026 | 14.9K | 12.6% | 3 | 7K | 5.9% | 5 | | Aug 2026 | 14.5K | 13% | 3 | 7K | 6.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Haier’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haier**: Measured on the search terms “7kg haier washing machine”, “french door haier fridge”, “haier”, “haier 10kg washing machine”, “haier 12 kg washing machine”, “haier 230l bottom mount fridge freezer”, “haier 230l fridge freezer”, “haier 6kg dryer”, “haier 6kg washing machine”, “haier 8kg washing machine”, “haier 9kg washing machine”, “haier ac”, “haier appliances”, “haier bar fridge”, “haier beverage fridge”, “haier co nz”, “haier cooktop”, “haier dishwasher”, “haier dryer”, “haier freezer”, “haier french door fridge freezer”, “haier fridge”, “haier fridge freezer”, “haier hwt60fvw2”, “haier induction cooktop”, “haier integrated dishwasher”, “haier near me”, “haier nz”, “haier online”, “haier oven”, “haier quad door fridge freezer”, “haier refrigerator”, “haier small fridge”, “haier top loader”, “haier top loader washing machine”, “haier two door fridge”, “haier upright freezer”, “haier wash machine”, “haier washer dryer”, “haier washing machine hwt60fvw2”, “haier wine fridge” and “top load haier washing machine”, summed into one figure. - **Westinghouse**: Measured on the search terms “westinghouse”, “westinghouse 308l bottom mount fridge”, “westinghouse 8kg washing machine”, “westinghouse bar fridge”, “westinghouse co nz”, “westinghouse cooktop”, “westinghouse dishwasher”, “westinghouse dryer”, “westinghouse french door fridge”, “westinghouse fridge”, “westinghouse fridge freezer”, “westinghouse fridge freezer virtuoso”, “westinghouse induction cooktop”, “westinghouse near me”, “westinghouse nz”, “westinghouse online”, “westinghouse oven”, “westinghouse rangehood”, “westinghouse saturn”, “westinghouse two door fridge”, “westinghouse washing machine”, “westinghouse washing machine 7kg” and “westinghouse wdh804n7wa”, summed into one figure. - [Haier profile](/demand/nz/brands/haier) - [Westinghouse profile](/demand/nz/brands/westinghouse) - [All fridge brands in New Zealand](/demand/nz/categories/nz-fridge-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Haier or Westinghouse? In August 2026, Haier had more branded searches than Westinghouse among fridge brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to Westinghouse’s 7K, and held a 13% Share of Search versus Westinghouse’s 6.2%. ## Cite this page Brandwave. "Haier vs Westinghouse: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fridge-brands/compare/haier-vs-westinghouse This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fridge-brands/compare/haier-vs-westinghouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.