--- title: "Haier vs LG: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Haier or LG? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fridge-brands/compare/haier-vs-lg" publisher: "Brandwave" --- # Haier vs LG: Which is more popular by branded search in New Zealand? Which is more popular in search, Haier or LG? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haier and LG - **Competitive set**: Fridge brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Haier Share of Search**: 13% - **LG Share of Search**: 11.4% ## Which is more popular in search, Haier or LG? - In August 2026, Haier had more branded searches than LG among fridge brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to LG’s 12.8K, and held a 13% Share of Search versus LG’s 11.4%. - The lead changed hands 4 times in the 11 months ending August 2026: LG took it in March 2026, Haier took it in April 2026, LG took it in June 2026, Haier took it in July 2026. - Across the 11 months ending August 2026, Haier’s estimated Share of Search among fridge brands in New Zealand moved from 14.1% to 13%, and its estimated monthly branded searches moved from 14.1K to 14.5K. - Across the 11 months ending August 2026, LG’s estimated Share of Search among fridge brands in New Zealand moved from 9.7% to 11.4%, and its estimated monthly branded searches moved from 9.7K to 12.8K. ## How did search popularity change for New Zealand fridge brands in August 2026? - Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026. ## Month by month | Month | Haier estimated searches | Haier Share of Search | Haier rank | LG estimated searches | LG Share of Search | LG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.1K | 14.1% | 3 | 9.7K | 9.7% | 4 | | Nov 2025 | 14.8K | 13.3% | 3 | 10.4K | 9.3% | 4 | | Dec 2025 | 13.4K | 13.6% | 3 | 9.8K | 9.9% | 4 | | Jan 2026 | 14.5K | 14% | 3 | 10.8K | 10.4% | 4 | | Feb 2026 | 12.4K | 13.2% | 3 | 11K | 11.7% | 4 | | Mar 2026 | 12.9K | 12% | 4 | 14.8K | 13.7% | 3 | | Apr 2026 | 14.2K | 13.4% | 3 | 12.3K | 11.5% | 4 | | May 2026 | 14.4K | 12.4% | 3 | 13.8K | 11.8% | 4 | | Jun 2026 | 14.5K | 12% | 4 | 14.6K | 12% | 3 | | Jul 2026 | 14.9K | 12.6% | 3 | 13.6K | 11.5% | 4 | | Aug 2026 | 14.5K | 13% | 3 | 12.8K | 11.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Haier’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haier**: Measured on the search terms “7kg haier washing machine”, “french door haier fridge”, “haier”, “haier 10kg washing machine”, “haier 12 kg washing machine”, “haier 230l bottom mount fridge freezer”, “haier 230l fridge freezer”, “haier 6kg dryer”, “haier 6kg washing machine”, “haier 8kg washing machine”, “haier 9kg washing machine”, “haier ac”, “haier appliances”, “haier bar fridge”, “haier beverage fridge”, “haier co nz”, “haier cooktop”, “haier dishwasher”, “haier dryer”, “haier freezer”, “haier french door fridge freezer”, “haier fridge”, “haier fridge freezer”, “haier hwt60fvw2”, “haier induction cooktop”, “haier integrated dishwasher”, “haier near me”, “haier nz”, “haier online”, “haier oven”, “haier quad door fridge freezer”, “haier refrigerator”, “haier small fridge”, “haier top loader”, “haier top loader washing machine”, “haier two door fridge”, “haier upright freezer”, “haier wash machine”, “haier washer dryer”, “haier washing machine hwt60fvw2”, “haier wine fridge” and “top load haier washing machine”, summed into one figure. - **LG**: Measured on the search terms “lg 10kg washing machine”, “lg 24 inch monitor”, “lg 32 inch monitor”, “lg 34 inch ultrawide monitor”, “lg 4k monitor”, “lg 5k monitor”, “lg 7 5 kg washing machine”, “lg curved monitor”, “lg direct drive washing machine”, “lg dishwasher”, “lg dryer”, “lg dryer washer”, “lg french door fridge”, “lg fridge”, “lg fridge freezer”, “lg gaming monitor”, “lg inverter direct drive washing machine”, “lg monitor”, “lg monitor 27 inch”, “lg oled monitor”, “lg oled tv”, “lg oven”, “lg stackable washer dryer”, “lg thinq washing machine”, “lg top load washing machine”, “lg top loader”, “lg tv”, “lg ultrafine monitor”, “lg ultragear”, “lg ultragear 27”, “lg ultragear gaming monitor”, “lg ultragear monitor”, “lg ultrawide monitor”, “lg washing dryer combo”, “lg washing machine”, “lg washing machine 7kg”, “lg washing machine 8kg”, “lg washing machine 9 kg” and “lg washing machine repairing”, summed into one figure. - [Haier profile](/demand/nz/brands/haier) - [LG profile](/demand/nz/brands/lg) - [All fridge brands in New Zealand](/demand/nz/categories/nz-fridge-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Haier or LG? In August 2026, Haier had more branded searches than LG among fridge brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to LG’s 12.8K, and held a 13% Share of Search versus LG’s 11.4%. ## Cite this page Brandwave. "Haier vs LG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fridge-brands/compare/haier-vs-lg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fridge-brands/compare/haier-vs-lg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.