--- title: "Fisher & Paykel vs Samsung: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fisher & Paykel or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fridge-brands/compare/fisher-and-paykel-vs-samsung" publisher: "Brandwave" --- # Fisher & Paykel vs Samsung: Which is more popular by branded search in New Zealand? Which is more popular in search, Fisher & Paykel or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Samsung - **Competitive set**: Fridge brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fisher & Paykel Share of Search**: 46.1% - **Samsung Share of Search**: 19% ## Which is more popular in search, Fisher & Paykel or Samsung? - In August 2026, Fisher & Paykel had more branded searches than Samsung among fridge brands in New Zealand. Fisher & Paykel was estimated to have 51.5K branded searches compared to Samsung’s 21.2K, and held a 46.1% Share of Search versus Samsung’s 19%. - Fisher & Paykel was ahead of Samsung in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among fridge brands in New Zealand moved from 47.9% to 46.1%, and its estimated monthly branded searches moved from 48K to 51.5K. - Across the 11 months ending August 2026, Samsung’s estimated Share of Search among fridge brands in New Zealand moved from 17.7% to 19%, and its estimated monthly branded searches moved from 17.8K to 21.2K. ## How did search popularity change for New Zealand fridge brands in August 2026? - In August 2026, Samsung gained estimated Share of Search among fridge brands in New Zealand, from 17.8% to 19%. - In August 2026, Fisher & Paykel lost estimated Share of Search among fridge brands in New Zealand, from 47.8% to 46.1%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48K | 47.9% | 1 | 17.8K | 17.7% | 2 | | Nov 2025 | 54.9K | 49.1% | 1 | 20.3K | 18.1% | 2 | | Dec 2025 | 44.9K | 45.5% | 1 | 19.3K | 19.6% | 2 | | Jan 2026 | 47.8K | 46.1% | 1 | 18.9K | 18.3% | 2 | | Feb 2026 | 45.1K | 48.1% | 1 | 16.3K | 17.3% | 2 | | Mar 2026 | 51K | 47.2% | 1 | 18.2K | 16.9% | 2 | | Apr 2026 | 48.2K | 45.3% | 1 | 19.6K | 18.4% | 2 | | May 2026 | 56.4K | 48.2% | 1 | 20.6K | 17.7% | 2 | | Jun 2026 | 57.9K | 47.8% | 1 | 22.1K | 18.2% | 2 | | Jul 2026 | 56.5K | 47.8% | 1 | 21K | 17.8% | 2 | | Aug 2026 | 51.5K | 46.1% | 1 | 21.2K | 19% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “7kg fisher paykel washing machine”, “8kg fisher paykel washing machine”, “elba by fisher and paykel”, “elba fisher and paykel fridge”, “fisher & paykel”, “fisher & paykel bar fridge”, “fisher & paykel dishwasher”, “fisher & paykel double dishdrawer”, “fisher & paykel dryer”, “fisher & paykel ecosmart washing machine”, “fisher & paykel elba washing machine”, “fisher & paykel french door fridge”, “fisher & paykel french door fridge freezer”, “fisher & paykel fridge”, “fisher & paykel fridge freezer”, “fisher & paykel induction cooktop”, “fisher & paykel integrated dishwasher”, “fisher & paykel near me”, “fisher & paykel nz”, “fisher & paykel online”, “fisher & paykel oven”, “fisher & paykel quicksmart washing machine”, “fisher & paykel rangehood”, “fisher & paykel side by side fridge freezer”, “fisher & paykel single dishdrawer”, “fisher & paykel stainless steel fridge”, “fisher & paykel top loader”, “fisher & paykel top loader washing machine”, “fisher & paykel washing machine”, “fisher & paykel washsmart top loader”, “fisher and paykel”, “fisher and paykel appliance”, “fisher and paykel cooktops”, “fisher and paykel dishwasher”, “fisher and paykel dryer”, “fisher and paykel filters”, “fisher and paykel freestanding ovens”, “fisher and paykel fridge double door”, “fisher and paykel head office”, “fisher and paykel servicing”, “fisher and paykel wall ovens”, “fisher and paykel washing machine”, “fisher and paykel washing machine cleaner”, “fisher paykel”, “fisher paykel dish drawer”, “fisher paykel dishdrawer”, “fisher paykel dishwasher”, “fisher paykel dryer”, “fisher paykel fridge”, “fisher paykel fridge freezer”, “fisher paykel oven”, “fisher paykel washing machine”, “fisherpaykel”, “fisherpaykel com”, “fisherpaykel dishwasher”, “fisherpaykel dryer”, “fisherpaykel fridge”, “fisherpaykel nz”, “fisherpaykel oven”, “fisherpaykel washing machine”, “top loader fisher and paykel washing machine” and “white fisher paykel fridge”, summed into one figure. - **Samsung**: Measured on the search terms “8kg samsung washing machine”, “monitor samsung gaming”, “samsung 11kg washing machine”, “samsung 12kg washing machine”, “samsung 27 curved monitor”, “samsung 27 inch monitor”, “samsung 4k monitor”, “samsung 9kg washing machine”, “samsung curved monitor”, “samsung digital inverter washing machine”, “samsung dishdrawer”, “samsung dishwasher”, “samsung dryer”, “samsung french door fridge”, “samsung fridge”, “samsung fridge freezer”, “samsung integrated dishwasher”, “samsung monitor”, “samsung odyssey”, “samsung odyssey g3”, “samsung odyssey g5”, “samsung odyssey g5 27”, “samsung odyssey g5 32”, “samsung odyssey g6”, “samsung odyssey g7”, “samsung odyssey g9”, “samsung oled tv”, “samsung oven”, “samsung top load washing machine”, “samsung top loader”, “samsung tv”, “samsung washer dryer”, “samsung washer dryer combo”, “samsung washing machine” and “samsung washing machine repairing”, summed into one figure. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [Samsung profile](/demand/nz/brands/samsung) - [All fridge brands in New Zealand](/demand/nz/categories/nz-fridge-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fisher & Paykel or Samsung? In August 2026, Fisher & Paykel had more branded searches than Samsung among fridge brands in New Zealand. Fisher & Paykel was estimated to have 51.5K branded searches compared to Samsung’s 21.2K, and held a 46.1% Share of Search versus Samsung’s 19%. ## Cite this page Brandwave. "Fisher & Paykel vs Samsung: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fridge-brands/compare/fisher-and-paykel-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fridge-brands/compare/fisher-and-paykel-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.