---
title: "Fridge brands in New Zealand: Which brands are most popular in search?"
description: "Compare the fridge and freezer brands New Zealand households buy. Share of Search among Fisher & Paykel, Samsung, Haier, LG, Westinghouse and Hisense, the fridge brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fridge-brands"
publisher: "Brandwave"
---

# Fridge brands in New Zealand: Which brands are most popular in search?

Compare the fridge and freezer brands New Zealand households buy. Share of Search among Fisher & Paykel, Samsung, Haier, LG, Westinghouse and Hisense, the fridge brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fridge brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fisher & Paykel, 46.1%

## Which brand is most popular in search among fridge brands in New Zealand?

- In August 2026, Fisher & Paykel was the most searched among fridge brands in New Zealand, with an estimated 51.5K branded searches and 46.1% estimated Share of Search within this set.
- Samsung is in 2nd place, 27.1 percentage points behind at 19% Share of Search.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among fridge brands in New Zealand decreased from 47.9% to 46.1%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among fridge brands in New Zealand increased from 17.7% to 19%.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among fridge brands in New Zealand decreased from 14.1% to 13%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among fridge brands in New Zealand increased from 9.7% to 11.4%.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among fridge brands in New Zealand peaked at 49.1% in November 2025 and was lowest at 45.3% in April 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among fridge brands in New Zealand peaked at 19.6% in December 2025 and was lowest at 16.9% in March 2026.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among fridge brands in New Zealand peaked at 14.1% in October 2025 and was lowest at 12% in March 2026.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among fridge brands in New Zealand peaked at 13.7% in March 2026 and was lowest at 9.3% in November 2025.
- Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among fridge brands in New Zealand peaked at 6.3% in October 2025 and was lowest at 5.3% in June 2026.
- Across the 11 months ending August 2026, Hisense’s estimated Share of Search among fridge brands in New Zealand peaked at 5.6% in December 2025 and was lowest at 4% in February 2026.
- Across the 11 months ending August 2026, Westinghouse and Hisense held steady: their estimated Share of Search among fridge brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Samsung: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-samsung): 46.1% against 19% Share of Search.
- [Fisher & Paykel vs Haier: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-haier): 46.1% against 13% Share of Search.
- [Fisher & Paykel vs LG: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-lg): 46.1% against 11.4% Share of Search.
- [Fisher & Paykel vs Westinghouse: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-westinghouse): 46.1% against 6.2% Share of Search.
- [Samsung vs Haier: compare search popularity](/demand/nz/compare/haier-vs-samsung): 19% against 13% Share of Search.
- [Samsung vs LG: compare search popularity](/demand/nz/compare/lg-vs-samsung): 19% against 11.4% Share of Search.
- [Samsung vs Westinghouse: compare search popularity](/demand/nz/compare/samsung-vs-westinghouse): 19% against 6.2% Share of Search.
- [Haier vs LG: compare search popularity](/demand/nz/compare/haier-vs-lg): 13% against 11.4% Share of Search.
- [Haier vs Westinghouse: compare search popularity](/demand/nz/compare/haier-vs-westinghouse): 13% against 6.2% Share of Search.
- [LG vs Westinghouse: compare search popularity](/demand/nz/compare/lg-vs-westinghouse): 11.4% against 6.2% Share of Search.

## How did search popularity change for New Zealand fridge brands in August 2026?

- In August 2026, Samsung gained estimated Share of Search among fridge brands in New Zealand, from 17.8% to 19%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among fridge brands in New Zealand, from 47.8% to 46.1%.
- Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.
- Estimated monthly branded searches for Westinghouse in New Zealand rose 10.1% over 11 measured months, from 6.3K to 7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 46.1% | 51.5K | -8.9% | Fisher & Paykel |
| 2 | Samsung | 19% | 21.2K | +0.8% | Samsung |
| 3 | Haier | 13% | 14.5K | -2.2% | Haier |
| 4 | LG | 11.4% | 12.8K | -5.9% | LG |
| 5 | Westinghouse | 6.2% | 7K | +0.1% | Electrolux Group |
| 6 | Hisense | 4.3% | 4.8K | -10.6% | Hisense |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 48K | 47.9% | 1 |
| Oct 2025 | Samsung | 17.8K | 17.7% | 2 |
| Oct 2025 | Haier | 14.1K | 14.1% | 3 |
| Oct 2025 | LG | 9.7K | 9.7% | 4 |
| Oct 2025 | Westinghouse | 6.3K | 6.3% | 5 |
| Oct 2025 | Hisense | 4.4K | 4.4% | 6 |
| Nov 2025 | Fisher & Paykel | 54.9K | 49.1% | 1 |
| Nov 2025 | Samsung | 20.3K | 18.1% | 2 |
| Nov 2025 | Haier | 14.8K | 13.3% | 3 |
| Nov 2025 | LG | 10.4K | 9.3% | 4 |
| Nov 2025 | Westinghouse | 6.4K | 5.7% | 5 |
| Nov 2025 | Hisense | 5K | 4.5% | 6 |
| Dec 2025 | Fisher & Paykel | 44.9K | 45.5% | 1 |
| Dec 2025 | Samsung | 19.3K | 19.6% | 2 |
| Dec 2025 | Haier | 13.4K | 13.6% | 3 |
| Dec 2025 | LG | 9.8K | 9.9% | 4 |
| Dec 2025 | Westinghouse | 5.8K | 5.9% | 5 |
| Dec 2025 | Hisense | 5.5K | 5.6% | 6 |
| Jan 2026 | Fisher & Paykel | 47.8K | 46.1% | 1 |
| Jan 2026 | Samsung | 18.9K | 18.3% | 2 |
| Jan 2026 | Haier | 14.5K | 14% | 3 |
| Jan 2026 | LG | 10.8K | 10.4% | 4 |
| Jan 2026 | Westinghouse | 6.2K | 6% | 5 |
| Jan 2026 | Hisense | 5.4K | 5.2% | 6 |
| Feb 2026 | Fisher & Paykel | 45.1K | 48.1% | 1 |
| Feb 2026 | Samsung | 16.3K | 17.3% | 2 |
| Feb 2026 | Haier | 12.4K | 13.2% | 3 |
| Feb 2026 | LG | 11K | 11.7% | 4 |
| Feb 2026 | Westinghouse | 5.3K | 5.6% | 5 |
| Feb 2026 | Hisense | 3.8K | 4% | 6 |
| Mar 2026 | Fisher & Paykel | 51K | 47.2% | 1 |
| Mar 2026 | Samsung | 18.2K | 16.9% | 2 |
| Mar 2026 | LG | 14.8K | 13.7% | 3 |
| Mar 2026 | Haier | 12.9K | 12% | 4 |
| Mar 2026 | Westinghouse | 6.3K | 5.8% | 5 |
| Mar 2026 | Hisense | 4.7K | 4.4% | 6 |
| Apr 2026 | Fisher & Paykel | 48.2K | 45.3% | 1 |
| Apr 2026 | Samsung | 19.6K | 18.4% | 2 |
| Apr 2026 | Haier | 14.2K | 13.4% | 3 |
| Apr 2026 | LG | 12.3K | 11.5% | 4 |
| Apr 2026 | Westinghouse | 6.4K | 6.1% | 5 |
| Apr 2026 | Hisense | 5.8K | 5.4% | 6 |
| May 2026 | Fisher & Paykel | 56.4K | 48.2% | 1 |
| May 2026 | Samsung | 20.6K | 17.7% | 2 |
| May 2026 | Haier | 14.4K | 12.4% | 3 |
| May 2026 | LG | 13.8K | 11.8% | 4 |
| May 2026 | Westinghouse | 6.6K | 5.7% | 5 |
| May 2026 | Hisense | 5K | 4.3% | 6 |
| Jun 2026 | Fisher & Paykel | 57.9K | 47.8% | 1 |
| Jun 2026 | Samsung | 22.1K | 18.2% | 2 |
| Jun 2026 | LG | 14.6K | 12% | 3 |
| Jun 2026 | Haier | 14.5K | 12% | 4 |
| Jun 2026 | Westinghouse | 6.4K | 5.3% | 5 |
| Jun 2026 | Hisense | 5.6K | 4.6% | 6 |
| Jul 2026 | Fisher & Paykel | 56.5K | 47.8% | 1 |
| Jul 2026 | Samsung | 21K | 17.8% | 2 |
| Jul 2026 | Haier | 14.9K | 12.6% | 3 |
| Jul 2026 | LG | 13.6K | 11.5% | 4 |
| Jul 2026 | Westinghouse | 7K | 5.9% | 5 |
| Jul 2026 | Hisense | 5.4K | 4.5% | 6 |
| Aug 2026 | Fisher & Paykel | 51.5K | 46.1% | 1 |
| Aug 2026 | Samsung | 21.2K | 19% | 2 |
| Aug 2026 | Haier | 14.5K | 13% | 3 |
| Aug 2026 | LG | 12.8K | 11.4% | 4 |
| Aug 2026 | Westinghouse | 7K | 6.2% | 5 |
| Aug 2026 | Hisense | 4.8K | 4.3% | 6 |
| Sep 2026 | Fisher & Paykel | — | — | — |
| Sep 2026 | Haier | — | — | — |
| Sep 2026 | Hisense | — | — | — |
| Sep 2026 | LG | — | — | — |
| Sep 2026 | Samsung | — | — | — |
| Sep 2026 | Westinghouse | — | — | — |

## What is being compared

- **Fisher & Paykel**: Measured on the search terms “7kg fisher paykel washing machine”, “8kg fisher paykel washing machine”, “elba by fisher and paykel”, “elba fisher and paykel fridge”, “fisher & paykel”, “fisher & paykel bar fridge”, “fisher & paykel dishwasher”, “fisher & paykel double dishdrawer”, “fisher & paykel dryer”, “fisher & paykel ecosmart washing machine”, “fisher & paykel elba washing machine”, “fisher & paykel french door fridge”, “fisher & paykel french door fridge freezer”, “fisher & paykel fridge”, “fisher & paykel fridge freezer”, “fisher & paykel induction cooktop”, “fisher & paykel integrated dishwasher”, “fisher & paykel near me”, “fisher & paykel nz”, “fisher & paykel online”, “fisher & paykel oven”, “fisher & paykel quicksmart washing machine”, “fisher & paykel rangehood”, “fisher & paykel side by side fridge freezer”, “fisher & paykel single dishdrawer”, “fisher & paykel stainless steel fridge”, “fisher & paykel top loader”, “fisher & paykel top loader washing machine”, “fisher & paykel washing machine”, “fisher & paykel washsmart top loader”, “fisher and paykel”, “fisher and paykel appliance”, “fisher and paykel cooktops”, “fisher and paykel dishwasher”, “fisher and paykel dryer”, “fisher and paykel filters”, “fisher and paykel freestanding ovens”, “fisher and paykel fridge double door”, “fisher and paykel head office”, “fisher and paykel servicing”, “fisher and paykel wall ovens”, “fisher and paykel washing machine”, “fisher and paykel washing machine cleaner”, “fisher paykel”, “fisher paykel dish drawer”, “fisher paykel dishdrawer”, “fisher paykel dishwasher”, “fisher paykel dryer”, “fisher paykel fridge”, “fisher paykel fridge freezer”, “fisher paykel oven”, “fisher paykel washing machine”, “fisherpaykel”, “fisherpaykel com”, “fisherpaykel dishwasher”, “fisherpaykel dryer”, “fisherpaykel fridge”, “fisherpaykel nz”, “fisherpaykel oven”, “fisherpaykel washing machine”, “top loader fisher and paykel washing machine” and “white fisher paykel fridge”, summed into one figure.
- **Haier**: Measured on the search terms “7kg haier washing machine”, “french door haier fridge”, “haier”, “haier 10kg washing machine”, “haier 12 kg washing machine”, “haier 230l bottom mount fridge freezer”, “haier 230l fridge freezer”, “haier 6kg dryer”, “haier 6kg washing machine”, “haier 8kg washing machine”, “haier 9kg washing machine”, “haier ac”, “haier appliances”, “haier bar fridge”, “haier beverage fridge”, “haier co nz”, “haier cooktop”, “haier dishwasher”, “haier dryer”, “haier freezer”, “haier french door fridge freezer”, “haier fridge”, “haier fridge freezer”, “haier hwt60fvw2”, “haier induction cooktop”, “haier integrated dishwasher”, “haier near me”, “haier nz”, “haier online”, “haier oven”, “haier quad door fridge freezer”, “haier refrigerator”, “haier small fridge”, “haier top loader”, “haier top loader washing machine”, “haier two door fridge”, “haier upright freezer”, “haier wash machine”, “haier washer dryer”, “haier washing machine hwt60fvw2”, “haier wine fridge” and “top load haier washing machine”, summed into one figure.
- **Hisense**: Measured on the search terms “hisense”, “hisense 100 inch tv”, “hisense 40 inch tv”, “hisense 417l bottom mount fridge”, “hisense 50 inch tv”, “hisense 55 inch tv”, “hisense 65 inch tv”, “hisense 75 inch tv”, “hisense 85 inch tv”, “hisense bar fridge”, “hisense brand”, “hisense french door fridge”, “hisense fridge”, “hisense fridge freezer”, “hisense near me”, “hisense new zealand”, “hisense nz”, “hisense oled tv”, “hisense tv”, “hisense u7”, “hisense u7q”, “hisense u8” and “tv hisense 32 inch”, summed into one figure.
- **LG**: Measured on the search terms “lg 10kg washing machine”, “lg 24 inch monitor”, “lg 32 inch monitor”, “lg 34 inch ultrawide monitor”, “lg 4k monitor”, “lg 5k monitor”, “lg 7 5 kg washing machine”, “lg curved monitor”, “lg direct drive washing machine”, “lg dishwasher”, “lg dryer”, “lg dryer washer”, “lg french door fridge”, “lg fridge”, “lg fridge freezer”, “lg gaming monitor”, “lg inverter direct drive washing machine”, “lg monitor”, “lg monitor 27 inch”, “lg oled monitor”, “lg oled tv”, “lg oven”, “lg stackable washer dryer”, “lg thinq washing machine”, “lg top load washing machine”, “lg top loader”, “lg tv”, “lg ultrafine monitor”, “lg ultragear”, “lg ultragear 27”, “lg ultragear gaming monitor”, “lg ultragear monitor”, “lg ultrawide monitor”, “lg washing dryer combo”, “lg washing machine”, “lg washing machine 7kg”, “lg washing machine 8kg”, “lg washing machine 9 kg” and “lg washing machine repairing”, summed into one figure.
- **Samsung**: Measured on the search terms “8kg samsung washing machine”, “monitor samsung gaming”, “samsung 11kg washing machine”, “samsung 12kg washing machine”, “samsung 27 curved monitor”, “samsung 27 inch monitor”, “samsung 4k monitor”, “samsung 9kg washing machine”, “samsung curved monitor”, “samsung digital inverter washing machine”, “samsung dishdrawer”, “samsung dishwasher”, “samsung dryer”, “samsung french door fridge”, “samsung fridge”, “samsung fridge freezer”, “samsung integrated dishwasher”, “samsung monitor”, “samsung odyssey”, “samsung odyssey g3”, “samsung odyssey g5”, “samsung odyssey g5 27”, “samsung odyssey g5 32”, “samsung odyssey g6”, “samsung odyssey g7”, “samsung odyssey g9”, “samsung oled tv”, “samsung oven”, “samsung top load washing machine”, “samsung top loader”, “samsung tv”, “samsung washer dryer”, “samsung washer dryer combo”, “samsung washing machine” and “samsung washing machine repairing”, summed into one figure.
- **Westinghouse**: Measured on the search terms “westinghouse”, “westinghouse 308l bottom mount fridge”, “westinghouse 8kg washing machine”, “westinghouse bar fridge”, “westinghouse co nz”, “westinghouse cooktop”, “westinghouse dishwasher”, “westinghouse dryer”, “westinghouse french door fridge”, “westinghouse fridge”, “westinghouse fridge freezer”, “westinghouse fridge freezer virtuoso”, “westinghouse induction cooktop”, “westinghouse near me”, “westinghouse nz”, “westinghouse online”, “westinghouse oven”, “westinghouse rangehood”, “westinghouse saturn”, “westinghouse two door fridge”, “westinghouse washing machine”, “westinghouse washing machine 7kg” and “westinghouse wdh804n7wa”, summed into one figure.

- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Haier](/demand/nz/brands/haier)
- [Hisense](/demand/nz/brands/hisense)
- [LG](/demand/nz/brands/lg)
- [Samsung](/demand/nz/brands/samsung)
- [Westinghouse](/demand/nz/brands/westinghouse)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fridge brands in New Zealand?

In August 2026, Fisher & Paykel was the most searched among fridge brands in New Zealand, with an estimated 51.5K branded searches and 46.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Fridge brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-fridge-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fridge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.