---
title: "Freight and logistics companies in New Zealand: Which brands are most popular in search?"
description: "Compare the freight forwarders and logistics companies New Zealand businesses ship with. Share of Search among DHL, Mainfreight, FedEx, Fliway, Toll and Big Chill, the freight and logistics companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-freight-and-logistics-companies"
publisher: "Brandwave"
---

# Freight and logistics companies in New Zealand: Which brands are most popular in search?

Compare the freight forwarders and logistics companies New Zealand businesses ship with. Share of Search among DHL, Mainfreight, FedEx, Fliway, Toll and Big Chill, the freight and logistics companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Freight and logistics companies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: DHL, 43.3%

## Which brand is most popular in search among freight and logistics companies in New Zealand?

- In August 2026, DHL was the most searched among freight and logistics companies in New Zealand, with an estimated 48.9K branded searches and 43.3% estimated Share of Search within this set.
- Mainfreight is in 2nd place, 19.3 percentage points behind at 24% Share of Search.
- Across the 11 months ending August 2026, DHL’s estimated Share of Search among freight and logistics companies in New Zealand increased from 41.7% to 43.3%.
- Across the 11 months ending August 2026, Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand decreased from 27% to 24%.
- Across the 11 months ending August 2026, FedEx’s estimated Share of Search among freight and logistics companies in New Zealand increased from 19.9% to 23%.
- Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand decreased from 5.5% to 3.8%.
- Across the 11 months ending August 2026, DHL’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 45% in April 2026 and was lowest at 38% in November 2025.
- Across the 11 months ending August 2026, Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 29.9% in November 2025 and was lowest at 24% in August 2026.
- Across the 11 months ending August 2026, FedEx’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 23% in August 2026 and was lowest at 17.9% in January 2026.
- Across the 11 months ending August 2026, Fliway’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 6.6% in December 2025 and was lowest at 5.3% in April 2026.
- Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 8.1% in January 2026 and was lowest at 3.8% in June 2026.
- Across the 11 months ending August 2026, Fliway rose from 5th to 4th among freight and logistics companies in New Zealand.
- Across the 11 months ending August 2026, Toll fell from 4th to 5th among freight and logistics companies in New Zealand.
- Across the 11 months ending August 2026, Big Chill held steady: its estimated Share of Search among freight and logistics companies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [DHL vs Mainfreight: compare search popularity](/demand/nz/compare/dhl-vs-mainfreight): 43.3% against 24% Share of Search.
- [DHL vs FedEx: compare search popularity](/demand/nz/compare/dhl-vs-fedex): 43.3% against 23% Share of Search.
- [DHL vs Fliway: compare search popularity](/demand/nz/compare/dhl-vs-fliway): 43.3% against 5.4% Share of Search.
- [DHL vs Toll: compare search popularity](/demand/nz/compare/dhl-vs-toll): 43.3% against 3.8% Share of Search.
- [Mainfreight vs FedEx: compare search popularity](/demand/nz/compare/fedex-vs-mainfreight): 24% against 23% Share of Search.
- [Mainfreight vs Fliway: compare search popularity](/demand/nz/compare/fliway-vs-mainfreight): 24% against 5.4% Share of Search.
- [Mainfreight vs Toll: compare search popularity](/demand/nz/compare/mainfreight-vs-toll): 24% against 3.8% Share of Search.
- [FedEx vs Fliway: compare search popularity](/demand/nz/compare/fedex-vs-fliway): 23% against 5.4% Share of Search.
- [FedEx vs Toll: compare search popularity](/demand/nz/compare/fedex-vs-toll): 23% against 3.8% Share of Search.
- [Fliway vs Toll: compare search popularity](/demand/nz/compare/fliway-vs-toll): 5.4% against 3.8% Share of Search.

## How did search popularity change for New Zealand freight and logistics companies in August 2026?

- In August 2026, FedEx gained estimated Share of Search among freight and logistics companies in New Zealand, from 21.2% to 23%.
- In August 2026, DHL lost estimated Share of Search among freight and logistics companies in New Zealand, from 44.3% to 43.3%.
- Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand has lost ground for 3 months in a row, from 25.5% to 24% in August 2026.
- Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026.
- Estimated monthly branded searches for Big Chill in New Zealand fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DHL | 43.3% | 48.9K | +0.1% | DHL Group |
| 2 | Mainfreight | 24% | 27.1K | +0.7% | Mainfreight |
| 3 | FedEx | 23% | 26K | +11.3% | FedEx |
| 4 | Fliway | 5.4% | 6.1K | -4.3% | Fliway |
| 5 | Toll | 3.8% | 4.3K | +0.5% | Toll |
| 6 | Big Chill | 0.43% | 480 | +23.1% | Big Chill |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DHL | 50.3K | 41.7% | 1 |
| Oct 2025 | Mainfreight | 32.5K | 27% | 2 |
| Oct 2025 | FedEx | 24K | 19.9% | 3 |
| Oct 2025 | Toll | 6.6K | 5.5% | 4 |
| Oct 2025 | Fliway | 6.4K | 5.3% | 5 |
| Oct 2025 | Big Chill | 720 | 0.6% | 6 |
| Nov 2025 | DHL | 46.1K | 38% | 1 |
| Nov 2025 | Mainfreight | 36.3K | 29.9% | 2 |
| Nov 2025 | FedEx | 23.9K | 19.7% | 3 |
| Nov 2025 | Fliway | 7.6K | 6.3% | 4 |
| Nov 2025 | Toll | 6.6K | 5.4% | 5 |
| Nov 2025 | Big Chill | 720 | 0.59% | 6 |
| Dec 2025 | DHL | 53.8K | 42.6% | 1 |
| Dec 2025 | Mainfreight | 32K | 25.3% | 2 |
| Dec 2025 | FedEx | 24K | 18.9% | 3 |
| Dec 2025 | Fliway | 8.3K | 6.6% | 4 |
| Dec 2025 | Toll | 7.7K | 6.1% | 5 |
| Dec 2025 | Big Chill | 590 | 0.47% | 6 |
| Jan 2026 | DHL | 45.1K | 40.7% | 1 |
| Jan 2026 | Mainfreight | 30.2K | 27.2% | 2 |
| Jan 2026 | FedEx | 19.8K | 17.9% | 3 |
| Jan 2026 | Toll | 8.9K | 8.1% | 4 |
| Jan 2026 | Fliway | 6.2K | 5.6% | 5 |
| Jan 2026 | Big Chill | 590 | 0.53% | 6 |
| Feb 2026 | DHL | 45.1K | 40.9% | 1 |
| Feb 2026 | Mainfreight | 31.7K | 28.7% | 2 |
| Feb 2026 | FedEx | 19.8K | 17.9% | 3 |
| Feb 2026 | Fliway | 6.9K | 6.2% | 4 |
| Feb 2026 | Toll | 6.3K | 5.7% | 5 |
| Feb 2026 | Big Chill | 720 | 0.65% | 6 |
| Mar 2026 | DHL | 53.3K | 43.6% | 1 |
| Mar 2026 | Mainfreight | 32.1K | 26.3% | 2 |
| Mar 2026 | FedEx | 23.4K | 19.2% | 3 |
| Mar 2026 | Fliway | 7.3K | 6% | 4 |
| Mar 2026 | Toll | 5.3K | 4.3% | 5 |
| Mar 2026 | Big Chill | 720 | 0.59% | 6 |
| Apr 2026 | DHL | 50.3K | 45% | 1 |
| Apr 2026 | Mainfreight | 28.8K | 25.7% | 2 |
| Apr 2026 | FedEx | 21K | 18.8% | 3 |
| Apr 2026 | Fliway | 5.9K | 5.3% | 4 |
| Apr 2026 | Toll | 5.1K | 4.6% | 5 |
| Apr 2026 | Big Chill | 590 | 0.53% | 6 |
| May 2026 | DHL | 45.2K | 42.4% | 1 |
| May 2026 | Mainfreight | 27.2K | 25.5% | 2 |
| May 2026 | FedEx | 23.4K | 21.9% | 3 |
| May 2026 | Fliway | 6.1K | 5.7% | 4 |
| May 2026 | Toll | 4.3K | 4.1% | 5 |
| May 2026 | Big Chill | 480 | 0.45% | 6 |
| Jun 2026 | DHL | 50.4K | 44.2% | 1 |
| Jun 2026 | Mainfreight | 28.6K | 25.1% | 2 |
| Jun 2026 | FedEx | 23.4K | 20.6% | 3 |
| Jun 2026 | Fliway | 6.7K | 5.9% | 4 |
| Jun 2026 | Toll | 4.3K | 3.8% | 5 |
| Jun 2026 | Big Chill | 480 | 0.42% | 6 |
| Jul 2026 | DHL | 48.8K | 44.3% | 1 |
| Jul 2026 | Mainfreight | 27K | 24.5% | 2 |
| Jul 2026 | FedEx | 23.4K | 21.2% | 3 |
| Jul 2026 | Fliway | 6.3K | 5.8% | 4 |
| Jul 2026 | Toll | 4.3K | 3.9% | 5 |
| Jul 2026 | Big Chill | 390 | 0.35% | 6 |
| Aug 2026 | DHL | 48.9K | 43.3% | 1 |
| Aug 2026 | Mainfreight | 27.1K | 24% | 2 |
| Aug 2026 | FedEx | 26K | 23% | 3 |
| Aug 2026 | Fliway | 6.1K | 5.4% | 4 |
| Aug 2026 | Toll | 4.3K | 3.8% | 5 |
| Aug 2026 | Big Chill | 480 | 0.43% | 6 |
| Sep 2026 | Big Chill | — | — | — |
| Sep 2026 | DHL | — | — | — |
| Sep 2026 | FedEx | — | — | — |
| Sep 2026 | Fliway | — | — | — |
| Sep 2026 | Mainfreight | — | — | — |
| Sep 2026 | Toll | — | — | — |

## What is being compared

- **Big Chill**: Measured on the search term “big chill distribution”.
- **DHL**: Measured on the search terms “Auckland DHL”, “DHL”, “DHL Auckland”, “dhl com”, “DHL courier Auckland”, “dhl couriers”, “DHL couriers NZ”, “dhl ecom”, “DHL Express”, “DHL Express Auckland Airport”, “dhl express pick up”, “dhl freight”, “DHL Hamilton NZ”, “dhl logistics”, “DHL Lower Hutt”, “DHL Manukau”, “dhl near me”, “DHL New Zealand”, “DHL NZ”, “dhl online”, “dhl shipping”, “dhl supply chain”, “DHL Tauranga”, “DHL Timaru”, “dhl tracking”, “DHL Whangarei” and “my dhl”, summed into one figure.
- **FedEx**: Measured on the search terms “fedex”, “fedex com”, “fedex courier”, “fedex freight”, “fedex international”, “fedex international shipping”, “fedex logistics”, “fedex near me”, “fedex new zealand”, “fedex nz”, “fedex office”, “fedex office print & ship center”, “fedex online”, “fedex pak”, “fedex pickup”, “fedex quote”, “fedex shipping”, “fedex tracking” and “tnt fedex”, summed into one figure.
- **Fliway**: Measured on the search terms “fliway”, “fliway com”, “fliway contact”, “fliway courier”, “fliway delivery”, “fliway delivery times”, “fliway logistics”, “fliway napier”, “fliway near me”, “fliway nz”, “fliway tracking” and “fliway transport”, summed into one figure.
- **Mainfreight**: Measured on the search terms “don braid mainfreight”, “mainchain mainfreight”, “Mainfreight”, “Mainfreight 2 Home”, “Mainfreight 2Home”, “Mainfreight Air & Ocean”, “Mainfreight Air and Ocean”, “mainfreight au”, “mainfreight com”, “Mainfreight Hamilton”, “Mainfreight logistics”, “mainfreight mainchain”, “Mainfreight near me”, “Mainfreight New Plymouth”, “Mainfreight NZ”, “Mainfreight price”, “Mainfreight shipping”, “Mainfreight Thames”, “mainfreight tracking” and “Mainfreight transport New Plymouth”, summed into one figure.
- **Toll**: Measured on the search terms “toll freight”, “toll logistics”, “toll nz”, “toll shipping” and “toll tracking”, summed into one figure.

- [Big Chill](/demand/nz/brands/big-chill)
- [DHL](/demand/nz/brands/dhl)
- [FedEx](/demand/nz/brands/fedex)
- [Fliway](/demand/nz/brands/fliway)
- [Mainfreight](/demand/nz/brands/mainfreight)
- [Toll](/demand/nz/brands/toll)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among freight and logistics companies in New Zealand?

In August 2026, DHL was the most searched among freight and logistics companies in New Zealand, with an estimated 48.9K branded searches and 43.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Freight and logistics companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-freight-and-logistics-companies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-freight-and-logistics-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.