--- title: "Fisher & Paykel vs Smeg: Which is searched more in New Zealand?" description: "Is Fisher & Paykel or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freestanding oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-freestanding-oven-brands/compare/fisher-and-paykel-vs-smeg" publisher: "Brandwave" --- # Fisher & Paykel vs Smeg: Which is searched more in New Zealand? Is Fisher & Paykel or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freestanding oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Smeg - **Competitive set**: Freestanding oven brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 48.3% - **Smeg Share of Search**: 19.1% ## Is Fisher & Paykel or Smeg more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Smeg among freestanding oven brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Smeg had 7,970. Fisher & Paykel made up 48.3% of all freestanding oven brand searches we track, and Smeg accounted for 19.1%. - Fisher & Paykel was ahead of Smeg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among freestanding oven brands in New Zealand moved from 53.8% to 48.3%, and its estimated monthly branded searches moved from 20.7K to 20.1K. - Across the 12 months ending September 2026, Smeg’s share of searches among freestanding oven brands in New Zealand moved from 10% to 19.1%, and its estimated monthly branded searches moved from 3.9K to 8K. ## Top freestanding oven brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smeg was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was listed before Smeg in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisher & Paykel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Westinghouse | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Smeg | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Beko | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Electrolux | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about freestanding oven brands - Asked ChatGPT "Which freestanding oven brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Westinghouse, 4. Beko - Asked ChatGPT "What are the best freestanding oven brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Smeg, 4. Westinghouse - Asked ChatGPT "What's the best freestanding oven brand in New Zealand for a family kitchen?": 1. Westinghouse, 2. Bosch, 3. Fisher & Paykel - Searched Google, AI Overview "freestanding oven nz": 1. Beko, 2. Westinghouse - Searched Google, AI Overview "best oven brands nz": 1. Fisher & Paykel, 2. Bosch, 3. Westinghouse, 4. Smeg, 5. Electrolux Not named in any answer: Haier and Miele. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand freestanding oven brands in September 2026? - In September 2026, Smeg lost share of searches among freestanding oven brands in New Zealand, from 23.1% to 19.1%. - In September 2026, Fisher & Paykel lost share of searches among freestanding oven brands in New Zealand, from 49% to 48.3%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 53.8% | 1 | 3.9K | 10% | 3 | | Nov 2025 | 24.8K | 55.9% | 1 | 4.5K | 10.1% | 3 | | Dec 2025 | 20.2K | 54.8% | 1 | 3.6K | 9.9% | 3 | | Jan 2026 | 20.1K | 54.4% | 1 | 3.1K | 8.4% | 4 | | Feb 2026 | 20.2K | 57.7% | 1 | 2.6K | 7.4% | 5 | | Mar 2026 | 24.7K | 60.7% | 1 | 3.1K | 7.5% | 4 | | Apr 2026 | 20.7K | 55.5% | 1 | 3.1K | 8.2% | 3 | | May 2026 | 24.4K | 58.3% | 1 | 3.1K | 7.5% | 4 | | Jun 2026 | 24.4K | 57.1% | 1 | 3.8K | 8.8% | 3 | | Jul 2026 | 27.8K | 53.5% | 1 | 9.5K | 18.3% | 2 | | Aug 2026 | 24.8K | 49% | 1 | 11.7K | 23.1% | 2 | | Sep 2026 | 20.1K | 48.3% | 1 | 8K | 19.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - **Smeg**: Measured on the search terms “smeg”, “smeg appliances”, “smeg aus”, “smeg cocotte”, “smeg home appliances”, “smeg kitchen”, “smeg microwaves”, “smeg promotions”, “smeg range hoods”, “smeg sale” and “smeg stoves”, summed into one figure. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [Smeg profile](/demand/nz/brands/smeg) - [All freestanding oven brands in New Zealand](/demand/nz/categories/nz-freestanding-oven-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or Smeg more popular in search? In September 2026, Fisher & Paykel had more branded searches than Smeg among freestanding oven brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Smeg had 7,970. Fisher & Paykel made up 48.3% of all freestanding oven brand searches we track, and Smeg accounted for 19.1%. ## Cite this page Brandwave. "Fisher & Paykel vs Smeg: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-freestanding-oven-brands/compare/fisher-and-paykel-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-freestanding-oven-brands/compare/fisher-and-paykel-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.