--- title: "Fisher & Paykel vs Haier: Which is searched more in New Zealand?" description: "Is Fisher & Paykel or Haier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freestanding oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-freestanding-oven-brands/compare/fisher-and-paykel-vs-haier" publisher: "Brandwave" --- # Fisher & Paykel vs Haier: Which is searched more in New Zealand? Is Fisher & Paykel or Haier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freestanding oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Haier - **Competitive set**: Freestanding oven brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 48.3% - **Haier Share of Search**: 13.3% ## Is Fisher & Paykel or Haier more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Haier among freestanding oven brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Haier had 5,540. Fisher & Paykel made up 48.3% of all freestanding oven brand searches we track, and Haier accounted for 13.3%. - Fisher & Paykel was ahead of Haier in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among freestanding oven brands in New Zealand moved from 53.8% to 48.3%, and its estimated monthly branded searches moved from 20.7K to 20.1K. - Across the 12 months ending September 2026, Haier’s share of searches among freestanding oven brands in New Zealand moved from 15.3% to 13.3%, and its estimated monthly branded searches moved from 5.9K to 5.5K. ## Top freestanding oven brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Haier did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisher & Paykel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Westinghouse | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Smeg | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Beko | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Electrolux | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about freestanding oven brands - Asked ChatGPT "Which freestanding oven brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Westinghouse, 4. Beko - Asked ChatGPT "What are the best freestanding oven brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Smeg, 4. Westinghouse - Asked ChatGPT "What's the best freestanding oven brand in New Zealand for a family kitchen?": 1. Westinghouse, 2. Bosch, 3. Fisher & Paykel - Searched Google, AI Overview "freestanding oven nz": 1. Beko, 2. Westinghouse - Searched Google, AI Overview "best oven brands nz": 1. Fisher & Paykel, 2. Bosch, 3. Westinghouse, 4. Smeg, 5. Electrolux Not named in any answer: Haier and Miele. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand freestanding oven brands in September 2026? - In September 2026, Haier gained share of searches among freestanding oven brands in New Zealand, from 11.8% to 13.3%. - In September 2026, Fisher & Paykel lost share of searches among freestanding oven brands in New Zealand, from 49% to 48.3%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Haier estimated searches | Haier Share of Search | Haier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 53.8% | 1 | 5.9K | 15.3% | 2 | | Nov 2025 | 24.8K | 55.9% | 1 | 5.6K | 12.6% | 2 | | Dec 2025 | 20.2K | 54.8% | 1 | 5.1K | 13.9% | 2 | | Jan 2026 | 20.1K | 54.4% | 1 | 5.6K | 15.2% | 2 | | Feb 2026 | 20.2K | 57.7% | 1 | 4.6K | 13.3% | 2 | | Mar 2026 | 24.7K | 60.7% | 1 | 4.7K | 11.6% | 2 | | Apr 2026 | 20.7K | 55.5% | 1 | 5.5K | 14.7% | 2 | | May 2026 | 24.4K | 58.3% | 1 | 5.5K | 13.1% | 2 | | Jun 2026 | 24.4K | 57.1% | 1 | 5.6K | 13.1% | 2 | | Jul 2026 | 27.8K | 53.5% | 1 | 6.1K | 11.7% | 3 | | Aug 2026 | 24.8K | 49% | 1 | 6K | 11.8% | 3 | | Sep 2026 | 20.1K | 48.3% | 1 | 5.5K | 13.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - **Haier**: Measured on the search terms “haier”, “haier ac”, “haier appliances”, “haier cooktop”, “haier freezer”, “haier hwt60fvw2”, “haier induction cooktop”, “haier upright freezer” and “haier wash machine”, summed into one figure. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [Haier profile](/demand/nz/brands/haier) - [All freestanding oven brands in New Zealand](/demand/nz/categories/nz-freestanding-oven-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or Haier more popular in search? In September 2026, Fisher & Paykel had more branded searches than Haier among freestanding oven brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Haier had 5,540. Fisher & Paykel made up 48.3% of all freestanding oven brand searches we track, and Haier accounted for 13.3%. ## Cite this page Brandwave. "Fisher & Paykel vs Haier: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-freestanding-oven-brands/compare/fisher-and-paykel-vs-haier This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-freestanding-oven-brands/compare/fisher-and-paykel-vs-haier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.