--- title: "Beko vs Haier: Which is searched more in New Zealand?" description: "Is Beko or Haier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freestanding oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-freestanding-oven-brands/compare/beko-vs-haier" publisher: "Brandwave" --- # Beko vs Haier: Which is searched more in New Zealand? Is Beko or Haier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freestanding oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Haier - **Competitive set**: Freestanding oven brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beko Share of Search**: 1% - **Haier Share of Search**: 13.3% ## Is Beko or Haier more popular in search? - In September 2026, Haier had more branded searches than Beko among freestanding oven brands in New Zealand. Haier had about 5,540 branded searches, while Beko had 430. Haier made up 13.3% of all freestanding oven brand searches we track, and Beko accounted for 1%. - Haier was ahead of Beko in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among freestanding oven brands in New Zealand moved from 1.7% to 1%, and its estimated monthly branded searches moved from 640 to 430. - Across the 12 months ending September 2026, Haier’s share of searches among freestanding oven brands in New Zealand moved from 15.3% to 13.3%, and its estimated monthly branded searches moved from 5.9K to 5.5K. ## Top freestanding oven brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Haier did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisher & Paykel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Westinghouse | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Smeg | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Beko | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Electrolux | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about freestanding oven brands - Asked ChatGPT "Which freestanding oven brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Westinghouse, 4. Beko - Asked ChatGPT "What are the best freestanding oven brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Smeg, 4. Westinghouse - Asked ChatGPT "What's the best freestanding oven brand in New Zealand for a family kitchen?": 1. Westinghouse, 2. Bosch, 3. Fisher & Paykel - Searched Google, AI Overview "freestanding oven nz": 1. Beko, 2. Westinghouse - Searched Google, AI Overview "best oven brands nz": 1. Fisher & Paykel, 2. Bosch, 3. Westinghouse, 4. Smeg, 5. Electrolux Not named in any answer: Haier and Miele. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand freestanding oven brands in September 2026? - In September 2026, Haier gained share of searches among freestanding oven brands in New Zealand, from 11.8% to 13.3%. - Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Haier estimated searches | Haier Share of Search | Haier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 640 | 1.7% | 7 | 5.9K | 15.3% | 2 | | Nov 2025 | 530 | 1.2% | 7 | 5.6K | 12.6% | 2 | | Dec 2025 | 570 | 1.5% | 7 | 5.1K | 13.9% | 2 | | Jan 2026 | 620 | 1.7% | 7 | 5.6K | 15.2% | 2 | | Feb 2026 | 530 | 1.5% | 7 | 4.6K | 13.3% | 2 | | Mar 2026 | 530 | 1.3% | 7 | 4.7K | 11.6% | 2 | | Apr 2026 | 530 | 1.4% | 7 | 5.5K | 14.7% | 2 | | May 2026 | 660 | 1.6% | 7 | 5.5K | 13.1% | 2 | | Jun 2026 | 680 | 1.6% | 7 | 5.6K | 13.1% | 2 | | Jul 2026 | 680 | 1.3% | 7 | 6.1K | 11.7% | 3 | | Aug 2026 | 520 | 1% | 7 | 6K | 11.8% | 3 | | Sep 2026 | 430 | 1% | 7 | 5.5K | 13.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search terms “beko” and “beko appliances”, summed into one figure. - **Haier**: Measured on the search terms “haier”, “haier ac”, “haier appliances”, “haier cooktop”, “haier freezer”, “haier hwt60fvw2”, “haier induction cooktop”, “haier upright freezer” and “haier wash machine”, summed into one figure. - [Beko profile](/demand/nz/brands/beko) - [Haier profile](/demand/nz/brands/haier) - [All freestanding oven brands in New Zealand](/demand/nz/categories/nz-freestanding-oven-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Haier more popular in search? In September 2026, Haier had more branded searches than Beko among freestanding oven brands in New Zealand. Haier had about 5,540 branded searches, while Beko had 430. Haier made up 13.3% of all freestanding oven brand searches we track, and Beko accounted for 1%. ## Cite this page Brandwave. "Beko vs Haier: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-freestanding-oven-brands/compare/beko-vs-haier This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-freestanding-oven-brands/compare/beko-vs-haier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.