---
title: "Freestanding oven brands in New Zealand: Which are searched most?"
description: "Compare the freestanding oven brands people buy. Share of Search among Fisher & Paykel, Smeg, Haier, Miele, Electrolux, Westinghouse, Beko and Bosch, the freestanding oven brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-freestanding-oven-brands"
publisher: "Brandwave"
---

# Freestanding oven brands in New Zealand: Which are searched most?

Compare the freestanding oven brands people buy. Share of Search among Fisher & Paykel, Smeg, Haier, Miele, Electrolux, Westinghouse, Beko and Bosch, the freestanding oven brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Freestanding oven brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 48.3%

## Which brand is most popular in search among freestanding oven brands in New Zealand?

- In September 2026, Fisher & Paykel was the most searched among freestanding oven brands in New Zealand, with an estimated 20.1K branded searches, 48.3% of all searches for the eight we track.
- Smeg is in 2nd place, 29.2 percentage points behind at 19.1%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among freestanding oven brands in New Zealand decreased from 53.8% to 48.3%.
- Across the 12 months ending September 2026, Smeg’s share of searches among freestanding oven brands in New Zealand increased from 10% to 19.1%.
- Across the 12 months ending September 2026, Haier’s share of searches among freestanding oven brands in New Zealand decreased from 15.3% to 13.3%.
- Across the 12 months ending September 2026, Miele’s share of searches among freestanding oven brands in New Zealand decreased from 7.7% to 6.9%.
- Across the 12 months ending September 2026, Beko’s share of searches among freestanding oven brands in New Zealand decreased from 1.7% to 1%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among freestanding oven brands in New Zealand peaked at 60.7% in March 2026 and was lowest at 48.3% in September 2026.
- Across the 12 months ending September 2026, Smeg’s share of searches among freestanding oven brands in New Zealand peaked at 23.1% in August 2026 and was lowest at 7.4% in February 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among freestanding oven brands in New Zealand peaked at 15.3% in October 2025 and was lowest at 11.6% in March 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among freestanding oven brands in New Zealand peaked at 9.7% in November 2025 and was lowest at 5.6% in July 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among freestanding oven brands in New Zealand peaked at 8.6% in January 2026 and was lowest at 5.2% in August 2026.
- Across the 12 months ending September 2026, Westinghouse’s share of searches among freestanding oven brands in New Zealand peaked at 4.6% in September 2026 and was lowest at 3.5% in January 2026.
- Across the 12 months ending September 2026, Smeg rose from 3rd to 2nd among freestanding oven brands in New Zealand.
- Across the 12 months ending September 2026, Haier fell from 2nd to 3rd among freestanding oven brands in New Zealand.
- Across the 12 months ending September 2026, Electrolux, Westinghouse and Bosch held steady: their share of searches among freestanding oven brands in New Zealand each moved less than 0.5 percentage points.

## Top freestanding oven brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Westinghouse appeared every time. Fisher & Paykel was recommended most often, coming first in three out of four answers that gave a list. Bosch was second, and Westinghouse was third. Haier, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fisher & Paykel | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Westinghouse | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Smeg | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Beko | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Electrolux | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about freestanding oven brands

- Asked ChatGPT "Which freestanding oven brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Westinghouse, 4. Beko
- Asked ChatGPT "What are the best freestanding oven brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Smeg, 4. Westinghouse
- Asked ChatGPT "What's the best freestanding oven brand in New Zealand for a family kitchen?": 1. Westinghouse, 2. Bosch, 3. Fisher & Paykel
- Searched Google, AI Overview "freestanding oven nz": 1. Beko, 2. Westinghouse
- Searched Google, AI Overview "best oven brands nz": 1. Fisher & Paykel, 2. Bosch, 3. Westinghouse, 4. Smeg, 5. Electrolux

Not named in any answer: Haier and Miele.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Smeg: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-smeg): 48.3% against 19.1% Share of Search.
- [Fisher & Paykel vs Haier: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-haier): 48.3% against 13.3% Share of Search.
- [Fisher & Paykel vs Miele: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-miele): 48.3% against 6.9% Share of Search.
- [Fisher & Paykel vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-fisher-and-paykel): 48.3% against 6.4% Share of Search.
- [Smeg vs Haier: compare search popularity](/demand/nz/compare/haier-vs-smeg): 19.1% against 13.3% Share of Search.
- [Smeg vs Miele: compare search popularity](/demand/nz/compare/miele-vs-smeg): 19.1% against 6.9% Share of Search.
- [Smeg vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-smeg): 19.1% against 6.4% Share of Search.
- [Haier vs Miele: compare search popularity](/demand/nz/compare/haier-vs-miele): 13.3% against 6.9% Share of Search.
- [Haier vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-haier): 13.3% against 6.4% Share of Search.
- [Miele vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-miele): 6.9% against 6.4% Share of Search.

## How did search popularity change for New Zealand freestanding oven brands in September 2026?

- In September 2026, Haier gained share of searches among freestanding oven brands in New Zealand, from 11.8% to 13.3%.
- In September 2026, Electrolux gained share of searches among freestanding oven brands in New Zealand, from 5.2% to 6.4%.
- In September 2026, Miele gained share of searches among freestanding oven brands in New Zealand, from 5.7% to 6.9%.
- In September 2026, Westinghouse gained share of searches among freestanding oven brands in New Zealand, from 3.8% to 4.6%.
- In September 2026, Smeg lost share of searches among freestanding oven brands in New Zealand, from 23.1% to 19.1%.
- In September 2026, Fisher & Paykel lost share of searches among freestanding oven brands in New Zealand, from 49% to 48.3%.
- Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.
- Estimated monthly branded searches for Bosch in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 48.3% | 20.1K | -18.8% | Fisher & Paykel |
| 2 | Smeg | 19.1% | 8K | -31.9% | Smeg |
| 3 | Haier | 13.3% | 5.5K | -7.4% | Haier |
| 4 | Miele | 6.9% | 2.9K | 0.0% | Miele |
| 5 | Electrolux | 6.4% | 2.7K | +1.9% | Electrolux Group |
| 6 | Westinghouse | 4.6% | 1.9K | 0.0% | Electrolux Group |
| 7 | Beko | 1% | 430 | -17.3% | Beko |
| 8 | Bosch | 0.41% | 170 | +21.4% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 20.7K | 53.8% | 1 |
| Oct 2025 | Haier | 5.9K | 15.3% | 2 |
| Oct 2025 | Smeg | 3.9K | 10% | 3 |
| Oct 2025 | Miele | 3K | 7.7% | 4 |
| Oct 2025 | Electrolux | 2.6K | 6.8% | 5 |
| Oct 2025 | Westinghouse | 1.6K | 4.2% | 6 |
| Oct 2025 | Beko | 640 | 1.7% | 7 |
| Oct 2025 | Bosch | 210 | 0.55% | 8 |
| Nov 2025 | Fisher & Paykel | 24.8K | 55.9% | 1 |
| Nov 2025 | Haier | 5.6K | 12.6% | 2 |
| Nov 2025 | Smeg | 4.5K | 10.1% | 3 |
| Nov 2025 | Miele | 4.3K | 9.7% | 4 |
| Nov 2025 | Electrolux | 2.9K | 6.6% | 5 |
| Nov 2025 | Westinghouse | 1.6K | 3.6% | 6 |
| Nov 2025 | Beko | 530 | 1.2% | 7 |
| Nov 2025 | Bosch | 140 | 0.32% | 8 |
| Dec 2025 | Fisher & Paykel | 20.2K | 54.8% | 1 |
| Dec 2025 | Haier | 5.1K | 13.9% | 2 |
| Dec 2025 | Smeg | 3.6K | 9.9% | 3 |
| Dec 2025 | Electrolux | 3.1K | 8.3% | 4 |
| Dec 2025 | Miele | 2.8K | 7.6% | 5 |
| Dec 2025 | Westinghouse | 1.3K | 3.5% | 6 |
| Dec 2025 | Beko | 570 | 1.5% | 7 |
| Dec 2025 | Bosch | 140 | 0.38% | 8 |
| Jan 2026 | Fisher & Paykel | 20.1K | 54.4% | 1 |
| Jan 2026 | Haier | 5.6K | 15.2% | 2 |
| Jan 2026 | Electrolux | 3.2K | 8.6% | 3 |
| Jan 2026 | Smeg | 3.1K | 8.4% | 4 |
| Jan 2026 | Miele | 2.9K | 7.8% | 5 |
| Jan 2026 | Westinghouse | 1.3K | 3.5% | 6 |
| Jan 2026 | Beko | 620 | 1.7% | 7 |
| Jan 2026 | Bosch | 170 | 0.46% | 8 |
| Feb 2026 | Fisher & Paykel | 20.2K | 57.7% | 1 |
| Feb 2026 | Haier | 4.6K | 13.3% | 2 |
| Feb 2026 | Miele | 3K | 8.6% | 3 |
| Feb 2026 | Electrolux | 2.6K | 7.5% | 4 |
| Feb 2026 | Smeg | 2.6K | 7.4% | 5 |
| Feb 2026 | Westinghouse | 1.3K | 3.7% | 6 |
| Feb 2026 | Beko | 530 | 1.5% | 7 |
| Feb 2026 | Bosch | 110 | 0.31% | 8 |
| Mar 2026 | Fisher & Paykel | 24.7K | 60.7% | 1 |
| Mar 2026 | Haier | 4.7K | 11.6% | 2 |
| Mar 2026 | Miele | 3.4K | 8.4% | 3 |
| Mar 2026 | Smeg | 3.1K | 7.5% | 4 |
| Mar 2026 | Electrolux | 2.5K | 6.2% | 5 |
| Mar 2026 | Westinghouse | 1.6K | 3.9% | 6 |
| Mar 2026 | Beko | 530 | 1.3% | 7 |
| Mar 2026 | Bosch | 140 | 0.34% | 8 |
| Apr 2026 | Fisher & Paykel | 20.7K | 55.5% | 1 |
| Apr 2026 | Haier | 5.5K | 14.7% | 2 |
| Apr 2026 | Smeg | 3.1K | 8.2% | 3 |
| Apr 2026 | Miele | 3K | 8% | 4 |
| Apr 2026 | Electrolux | 2.8K | 7.5% | 5 |
| Apr 2026 | Westinghouse | 1.6K | 4.3% | 6 |
| Apr 2026 | Beko | 530 | 1.4% | 7 |
| Apr 2026 | Bosch | 140 | 0.38% | 8 |
| May 2026 | Fisher & Paykel | 24.4K | 58.3% | 1 |
| May 2026 | Haier | 5.5K | 13.1% | 2 |
| May 2026 | Miele | 3.7K | 8.9% | 3 |
| May 2026 | Smeg | 3.1K | 7.5% | 4 |
| May 2026 | Electrolux | 2.7K | 6.4% | 5 |
| May 2026 | Westinghouse | 1.6K | 3.8% | 6 |
| May 2026 | Beko | 660 | 1.6% | 7 |
| May 2026 | Bosch | 140 | 0.34% | 8 |
| Jun 2026 | Fisher & Paykel | 24.4K | 57.1% | 1 |
| Jun 2026 | Haier | 5.6K | 13.1% | 2 |
| Jun 2026 | Smeg | 3.8K | 8.8% | 3 |
| Jun 2026 | Miele | 3.5K | 8.2% | 4 |
| Jun 2026 | Electrolux | 3K | 7.1% | 5 |
| Jun 2026 | Westinghouse | 1.6K | 3.7% | 6 |
| Jun 2026 | Beko | 680 | 1.6% | 7 |
| Jun 2026 | Bosch | 140 | 0.33% | 8 |
| Jul 2026 | Fisher & Paykel | 27.8K | 53.5% | 1 |
| Jul 2026 | Smeg | 9.5K | 18.3% | 2 |
| Jul 2026 | Haier | 6.1K | 11.7% | 3 |
| Jul 2026 | Electrolux | 2.9K | 5.6% | 4 |
| Jul 2026 | Miele | 2.9K | 5.6% | 5 |
| Jul 2026 | Westinghouse | 1.9K | 3.7% | 6 |
| Jul 2026 | Beko | 680 | 1.3% | 7 |
| Jul 2026 | Bosch | 170 | 0.33% | 8 |
| Aug 2026 | Fisher & Paykel | 24.8K | 49% | 1 |
| Aug 2026 | Smeg | 11.7K | 23.1% | 2 |
| Aug 2026 | Haier | 6K | 11.8% | 3 |
| Aug 2026 | Miele | 2.9K | 5.7% | 4 |
| Aug 2026 | Electrolux | 2.6K | 5.2% | 5 |
| Aug 2026 | Westinghouse | 1.9K | 3.8% | 6 |
| Aug 2026 | Beko | 520 | 1% | 7 |
| Aug 2026 | Bosch | 140 | 0.28% | 8 |
| Sep 2026 | Fisher & Paykel | 20.1K | 48.3% | 1 |
| Sep 2026 | Smeg | 8K | 19.1% | 2 |
| Sep 2026 | Haier | 5.5K | 13.3% | 3 |
| Sep 2026 | Miele | 2.9K | 6.9% | 4 |
| Sep 2026 | Electrolux | 2.7K | 6.4% | 5 |
| Sep 2026 | Westinghouse | 1.9K | 4.6% | 6 |
| Sep 2026 | Beko | 430 | 1% | 7 |
| Sep 2026 | Bosch | 170 | 0.41% | 8 |

## What is being compared

- **Beko**: Measured on the search terms “beko” and “beko appliances”, summed into one figure.
- **Bosch**: Measured on the search term “bosch freestanding oven”.
- **Electrolux**: Measured on the search terms “electrolux”, “electrolux appliances”, “electrolux ergorapido”, “electrolux induction”, “electrolux powerforce”, “electrolux silent performer”, “electrolux ultrasilencer”, “electrolux washing” and “s bag electrolux”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **Haier**: Measured on the search terms “haier”, “haier ac”, “haier appliances”, “haier cooktop”, “haier freezer”, “haier hwt60fvw2”, “haier induction cooktop”, “haier upright freezer” and “haier wash machine”, summed into one figure.
- **Miele**: Measured on the search terms “miele”, “miele appliances” and “miele outlet”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg appliances”, “smeg aus”, “smeg cocotte”, “smeg home appliances”, “smeg kitchen”, “smeg microwaves”, “smeg promotions”, “smeg range hoods”, “smeg sale” and “smeg stoves”, summed into one figure.
- **Westinghouse**: Measured on the search term “westinghouse oven”.

- [Beko](/demand/nz/brands/beko)
- [Bosch](/demand/nz/brands/bosch)
- [Electrolux](/demand/nz/brands/electrolux)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Haier](/demand/nz/brands/haier)
- [Miele](/demand/nz/brands/miele)
- [Smeg](/demand/nz/brands/smeg)
- [Westinghouse](/demand/nz/brands/westinghouse)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among freestanding oven brands in New Zealand?

In September 2026, Fisher & Paykel was the most searched among freestanding oven brands in New Zealand, with an estimated 20.1K branded searches, 48.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Freestanding oven brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-freestanding-oven-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-freestanding-oven-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.