--- title: "KitchenAid vs Smeg: Which is searched more in New Zealand?" description: "Is KitchenAid or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freestanding gas range brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-freestanding-gas-range-brands/compare/kitchenaid-vs-smeg" publisher: "Brandwave" --- # KitchenAid vs Smeg: Which is searched more in New Zealand? Is KitchenAid or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freestanding gas range brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Smeg - **Competitive set**: Freestanding gas range brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KitchenAid Share of Search**: 66.2% - **Smeg Share of Search**: 2.1% ## Is KitchenAid or Smeg more popular in search? - In September 2026, KitchenAid had more branded searches than Smeg among freestanding gas range brands in New Zealand. KitchenAid had about 6,530 branded searches, while Smeg had 210. KitchenAid made up 66.2% of all freestanding gas range brand searches we track, and Smeg accounted for 2.1%. - KitchenAid was ahead of Smeg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KitchenAid’s share of searches among freestanding gas range brands in New Zealand moved from 68.1% to 66.2%, and its estimated monthly branded searches moved from 6.6K to 6.5K. - Across the 12 months ending September 2026, Smeg’s share of searches among freestanding gas range brands in New Zealand moved from 2.7% to 2.1%, and its estimated monthly branded searches moved from 260 to 210. ## Top freestanding gas range brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Westinghouse | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Smeg | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Belling | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about freestanding gas range brands - Asked ChatGPT "Which freestanding gas range brand should I buy in New Zealand?": 1. Westinghouse - Asked ChatGPT "What are the best freestanding gas range brands in New Zealand?": 1. Belling, 2. Smeg, 3. Westinghouse - Asked ChatGPT "What's the best freestanding gas range brand in New Zealand for a family kitchen?": 1. Westinghouse, 2. Smeg, 3. Belling - Searched Google, AI Overview "best freestanding gas range": 1. Westinghouse - Searched Google, AI Overview "freestanding stove nz": 1. Westinghouse, 2. Smeg Not named in any answer: KitchenAid, Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand freestanding gas range brands in September 2026? - In September 2026, KitchenAid gained share of searches among freestanding gas range brands in New Zealand, from 65.1% to 66.2%. - Estimated monthly branded searches for Smeg in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 68.1% | 1 | 260 | 2.7% | 6 | | Nov 2025 | 11.5K | 78.9% | 1 | 160 | 1.1% | 6 | | Dec 2025 | 11.7K | 80.6% | 1 | 140 | 0.96% | 6 | | Jan 2026 | 7.9K | 74.5% | 1 | 200 | 1.9% | 6 | | Feb 2026 | 6.3K | 71.7% | 1 | 140 | 1.6% | 6 | | Mar 2026 | 6.3K | 67.2% | 1 | 160 | 1.7% | 6 | | Apr 2026 | 6.4K | 66.6% | 1 | 180 | 1.9% | 6 | | May 2026 | 6.5K | 67.9% | 1 | 180 | 1.9% | 6 | | Jun 2026 | 6.3K | 66.8% | 1 | 160 | 1.7% | 6 | | Jul 2026 | 6.4K | 65% | 1 | 180 | 1.8% | 6 | | Aug 2026 | 6.4K | 65.1% | 1 | 230 | 2.3% | 6 | | Sep 2026 | 6.5K | 66.2% | 1 | 210 | 2.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure. - **Smeg**: Measured on the search terms “smeg freestanding oven” and “smeg gas oven”, summed into one figure. - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [Smeg profile](/demand/nz/brands/smeg) - [All freestanding gas range brands in New Zealand](/demand/nz/categories/nz-freestanding-gas-range-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KitchenAid or Smeg more popular in search? In September 2026, KitchenAid had more branded searches than Smeg among freestanding gas range brands in New Zealand. KitchenAid had about 6,530 branded searches, while Smeg had 210. KitchenAid made up 66.2% of all freestanding gas range brand searches we track, and Smeg accounted for 2.1%. ## Cite this page Brandwave. "KitchenAid vs Smeg: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-freestanding-gas-range-brands/compare/kitchenaid-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-freestanding-gas-range-brands/compare/kitchenaid-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.