---
title: "Freestanding gas range brands in New Zealand: Which are searched most?"
description: "Compare the freestanding gas range brands people buy. Share of Search among KitchenAid, Westinghouse, Belling, Samsung, LG and Smeg, the freestanding gas range brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-freestanding-gas-range-brands"
publisher: "Brandwave"
---

# Freestanding gas range brands in New Zealand: Which are searched most?

Compare the freestanding gas range brands people buy. Share of Search among KitchenAid, Westinghouse, Belling, Samsung, LG and Smeg, the freestanding gas range brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Freestanding gas range brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: KitchenAid, 66.2%

## Which brand is most popular in search among freestanding gas range brands in New Zealand?

- In September 2026, KitchenAid was the most searched among freestanding gas range brands in New Zealand, with an estimated 6.5K branded searches, 66.2% of all searches for the six we track.
- Westinghouse is in 2nd place, 46.9 percentage points behind at 19.3%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among freestanding gas range brands in New Zealand decreased from 68.1% to 66.2%.
- Across the 12 months ending September 2026, Westinghouse’s share of searches among freestanding gas range brands in New Zealand increased from 16.5% to 19.3%.
- Across the 12 months ending September 2026, Smeg’s share of searches among freestanding gas range brands in New Zealand decreased from 2.7% to 2.1%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among freestanding gas range brands in New Zealand peaked at 80.6% in December 2025 and was lowest at 65% in July 2026.
- Across the 12 months ending September 2026, Westinghouse’s share of searches among freestanding gas range brands in New Zealand peaked at 19.4% in August 2026 and was lowest at 8.9% in December 2025.
- Across the 12 months ending September 2026, Belling’s share of searches among freestanding gas range brands in New Zealand peaked at 7% in June 2026 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, Samsung’s share of searches among freestanding gas range brands in New Zealand peaked at 4.9% in August 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, LG’s share of searches among freestanding gas range brands in New Zealand peaked at 4% in June 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, Smeg’s share of searches among freestanding gas range brands in New Zealand peaked at 2.7% in October 2025 and was lowest at 0.96% in December 2025.
- Across the 12 months ending September 2026, Belling, Samsung and LG held steady: their share of searches among freestanding gas range brands in New Zealand each moved less than 0.5 percentage points.

## Top freestanding gas range brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Westinghouse appeared every time. Westinghouse was recommended most often, coming first in two out of three answers that gave a list. Smeg was second, and Belling was third. KitchenAid, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Westinghouse | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Smeg | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Belling | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about freestanding gas range brands

- Asked ChatGPT "Which freestanding gas range brand should I buy in New Zealand?": 1. Westinghouse
- Asked ChatGPT "What are the best freestanding gas range brands in New Zealand?": 1. Belling, 2. Smeg, 3. Westinghouse
- Asked ChatGPT "What's the best freestanding gas range brand in New Zealand for a family kitchen?": 1. Westinghouse, 2. Smeg, 3. Belling
- Searched Google, AI Overview "best freestanding gas range": 1. Westinghouse
- Searched Google, AI Overview "freestanding stove nz": 1. Westinghouse, 2. Smeg

Not named in any answer: KitchenAid, Samsung and LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [KitchenAid vs Westinghouse: compare search popularity](/demand/nz/compare/kitchenaid-vs-westinghouse): 66.2% against 19.3% Share of Search.
- [KitchenAid vs Belling: compare search popularity](/demand/nz/compare/belling-vs-kitchenaid): 66.2% against 5.7% Share of Search.
- [KitchenAid vs Samsung: compare search popularity](/demand/nz/compare/kitchenaid-vs-samsung): 66.2% against 4% Share of Search.
- [KitchenAid vs LG: compare search popularity](/demand/nz/compare/kitchenaid-vs-lg): 66.2% against 2.8% Share of Search.
- [Westinghouse vs Belling: compare search popularity](/demand/nz/compare/belling-vs-westinghouse): 19.3% against 5.7% Share of Search.
- [Westinghouse vs Samsung: compare search popularity](/demand/nz/compare/samsung-vs-westinghouse): 19.3% against 4% Share of Search.
- [Westinghouse vs LG: compare search popularity](/demand/nz/compare/lg-vs-westinghouse): 19.3% against 2.8% Share of Search.
- [Belling vs Samsung: compare search popularity](/demand/nz/compare/belling-vs-samsung): 5.7% against 4% Share of Search.
- [Belling vs LG: compare search popularity](/demand/nz/compare/belling-vs-lg): 5.7% against 2.8% Share of Search.
- [Samsung vs LG: compare search popularity](/demand/nz/compare/lg-vs-samsung): 4% against 2.8% Share of Search.

## How did search popularity change for New Zealand freestanding gas range brands in September 2026?

- In September 2026, KitchenAid gained share of searches among freestanding gas range brands in New Zealand, from 65.1% to 66.2%.
- In September 2026, Belling gained share of searches among freestanding gas range brands in New Zealand, from 4.9% to 5.7%.
- In September 2026, Samsung lost share of searches among freestanding gas range brands in New Zealand, from 4.9% to 4%.
- In September 2026, LG lost share of searches among freestanding gas range brands in New Zealand, from 3.4% to 2.8%.
- Estimated monthly branded searches for Westinghouse in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
- Estimated monthly branded searches for Smeg in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KitchenAid | 66.2% | 6.5K | +2.2% | KitchenAid |
| 2 | Westinghouse | 19.3% | 1.9K | 0.0% | Electrolux Group |
| 3 | Belling | 5.7% | 560 | +16.7% | Belling |
| 4 | Samsung | 4% | 390 | -18.8% | Samsung |
| 5 | LG | 2.8% | 280 | -15.2% | LG |
| 6 | Smeg | 2.1% | 210 | -8.7% | Smeg |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KitchenAid | 6.6K | 68.1% | 1 |
| Oct 2025 | Westinghouse | 1.6K | 16.5% | 2 |
| Oct 2025 | Belling | 560 | 5.8% | 3 |
| Oct 2025 | Samsung | 390 | 4% | 4 |
| Oct 2025 | LG | 280 | 2.9% | 5 |
| Oct 2025 | Smeg | 260 | 2.7% | 6 |
| Nov 2025 | KitchenAid | 11.5K | 78.9% | 1 |
| Nov 2025 | Westinghouse | 1.6K | 11% | 2 |
| Nov 2025 | Samsung | 480 | 3.3% | 3 |
| Nov 2025 | Belling | 460 | 3.2% | 4 |
| Nov 2025 | LG | 360 | 2.5% | 5 |
| Nov 2025 | Smeg | 160 | 1.1% | 6 |
| Dec 2025 | KitchenAid | 11.7K | 80.6% | 1 |
| Dec 2025 | Westinghouse | 1.3K | 8.9% | 2 |
| Dec 2025 | Belling | 620 | 4.3% | 3 |
| Dec 2025 | Samsung | 480 | 3.3% | 4 |
| Dec 2025 | LG | 290 | 2% | 5 |
| Dec 2025 | Smeg | 140 | 0.96% | 6 |
| Jan 2026 | KitchenAid | 7.9K | 74.5% | 1 |
| Jan 2026 | Westinghouse | 1.3K | 12.3% | 2 |
| Jan 2026 | Belling | 530 | 5% | 3 |
| Jan 2026 | Samsung | 390 | 3.7% | 4 |
| Jan 2026 | LG | 280 | 2.6% | 5 |
| Jan 2026 | Smeg | 200 | 1.9% | 6 |
| Feb 2026 | KitchenAid | 6.3K | 71.7% | 1 |
| Feb 2026 | Westinghouse | 1.3K | 14.8% | 2 |
| Feb 2026 | Belling | 490 | 5.6% | 3 |
| Feb 2026 | Samsung | 320 | 3.6% | 4 |
| Feb 2026 | LG | 240 | 2.7% | 5 |
| Feb 2026 | Smeg | 140 | 1.6% | 6 |
| Mar 2026 | KitchenAid | 6.3K | 67.2% | 1 |
| Mar 2026 | Westinghouse | 1.6K | 17% | 2 |
| Mar 2026 | Belling | 650 | 6.9% | 3 |
| Mar 2026 | Samsung | 390 | 4.1% | 4 |
| Mar 2026 | LG | 290 | 3.1% | 5 |
| Mar 2026 | Smeg | 160 | 1.7% | 6 |
| Apr 2026 | KitchenAid | 6.4K | 66.6% | 1 |
| Apr 2026 | Westinghouse | 1.6K | 16.8% | 2 |
| Apr 2026 | Belling | 650 | 6.8% | 3 |
| Apr 2026 | Samsung | 390 | 4.1% | 4 |
| Apr 2026 | LG | 370 | 3.9% | 5 |
| Apr 2026 | Smeg | 180 | 1.9% | 6 |
| May 2026 | KitchenAid | 6.5K | 67.9% | 1 |
| May 2026 | Westinghouse | 1.6K | 16.8% | 2 |
| May 2026 | Belling | 650 | 6.8% | 3 |
| May 2026 | Samsung | 320 | 3.4% | 4 |
| May 2026 | LG | 300 | 3.2% | 5 |
| May 2026 | Smeg | 180 | 1.9% | 6 |
| Jun 2026 | KitchenAid | 6.3K | 66.8% | 1 |
| Jun 2026 | Westinghouse | 1.6K | 17.1% | 2 |
| Jun 2026 | Belling | 650 | 7% | 3 |
| Jun 2026 | LG | 370 | 4% | 4 |
| Jun 2026 | Samsung | 320 | 3.4% | 5 |
| Jun 2026 | Smeg | 160 | 1.7% | 6 |
| Jul 2026 | KitchenAid | 6.4K | 65% | 1 |
| Jul 2026 | Westinghouse | 1.9K | 19.3% | 2 |
| Jul 2026 | Belling | 650 | 6.6% | 3 |
| Jul 2026 | Samsung | 390 | 4% | 4 |
| Jul 2026 | LG | 330 | 3.3% | 5 |
| Jul 2026 | Smeg | 180 | 1.8% | 6 |
| Aug 2026 | KitchenAid | 6.4K | 65.1% | 1 |
| Aug 2026 | Westinghouse | 1.9K | 19.4% | 2 |
| Aug 2026 | Belling | 480 | 4.9% | 3 |
| Aug 2026 | Samsung | 480 | 4.9% | 4 |
| Aug 2026 | LG | 330 | 3.4% | 5 |
| Aug 2026 | Smeg | 230 | 2.3% | 6 |
| Sep 2026 | KitchenAid | 6.5K | 66.2% | 1 |
| Sep 2026 | Westinghouse | 1.9K | 19.3% | 2 |
| Sep 2026 | Belling | 560 | 5.7% | 3 |
| Sep 2026 | Samsung | 390 | 4% | 4 |
| Sep 2026 | LG | 280 | 2.8% | 5 |
| Sep 2026 | Smeg | 210 | 2.1% | 6 |

## What is being compared

- **Belling**: Measured on the search terms “belling” and “belling oven”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.
- **Smeg**: Measured on the search terms “smeg freestanding oven” and “smeg gas oven”, summed into one figure.
- **Westinghouse**: Measured on the search term “westinghouse oven”.

- [Belling](/demand/nz/brands/belling)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [LG](/demand/nz/brands/lg)
- [Samsung](/demand/nz/brands/samsung)
- [Smeg](/demand/nz/brands/smeg)
- [Westinghouse](/demand/nz/brands/westinghouse)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among freestanding gas range brands in New Zealand?

In September 2026, KitchenAid was the most searched among freestanding gas range brands in New Zealand, with an estimated 6.5K branded searches, 66.2% of all searches for the six we track.

## Cite this page

Brandwave. "Freestanding gas range brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-freestanding-gas-range-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-freestanding-gas-range-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
