---
title: "Freelance marketplaces in New Zealand: Which brands are most popular in search?"
description: "Compare the freelance marketplaces New Zealand businesses hire contractors from. Share of Search among Fiverr, Upwork, Toptal, Freelancer.com and 99designs, the freelance marketplaces Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-freelance-marketplaces"
publisher: "Brandwave"
---

# Freelance marketplaces in New Zealand: Which brands are most popular in search?

Compare the freelance marketplaces New Zealand businesses hire contractors from. Share of Search among Fiverr, Upwork, Toptal, Freelancer.com and 99designs, the freelance marketplaces Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Freelance marketplaces
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fiverr, 55.1%

## Which brand is most popular in search among freelance marketplaces in New Zealand?

- In August 2026, Fiverr was the most searched among freelance marketplaces in New Zealand, with an estimated 7K branded searches and 55.1% estimated Share of Search within this set.
- Upwork is in 2nd place, 13.3 percentage points behind at 41.8% Share of Search.
- Across the 11 months ending August 2026, Fiverr’s estimated Share of Search among freelance marketplaces in New Zealand decreased from 65.7% to 55.1%.
- Across the 11 months ending August 2026, Upwork’s estimated Share of Search among freelance marketplaces in New Zealand increased from 31.3% to 41.8%.
- Across the 11 months ending August 2026, Fiverr’s estimated Share of Search among freelance marketplaces in New Zealand peaked at 65.7% in October 2025 and was lowest at 54.2% in March 2026.
- Across the 11 months ending August 2026, Upwork’s estimated Share of Search among freelance marketplaces in New Zealand peaked at 41.9% in July 2026 and was lowest at 31.3% in October 2025.
- Across the 11 months ending August 2026, Freelancer.com’s estimated Share of Search among freelance marketplaces in New Zealand peaked at 2.1% in February 2026 and was lowest at 0.95% in August 2026.
- Across the 11 months ending August 2026, Toptal, Freelancer.com and 99designs held steady: their estimated Share of Search among freelance marketplaces in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fiverr vs Upwork: compare search popularity](/demand/nz/compare/fiverr-vs-upwork): 55.1% against 41.8% Share of Search.

## How did search popularity change for New Zealand freelance marketplaces in August 2026?

- In August 2026, Toptal rose from 4th to 3rd among freelance marketplaces in New Zealand.
- In August 2026, Freelancer.com fell from 3rd to 4th among freelance marketplaces in New Zealand.
- Estimated monthly branded searches for Fiverr in New Zealand fell 34.7% over 11 measured months, from 10.7K to 7K in August 2026.
- Estimated monthly branded searches for 99designs in New Zealand fell 25% over 11 measured months, from 120 to 90 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fiverr | 55.1% | 7K | -0.7% | Fiverr |
| 2 | Upwork | 41.8% | 5.3K | -0.9% | Upwork |
| 3 | Toptal | 1.5% | 190 | +26.7% | Toptal |
| 4 | Freelancer.com | 0.95% | 120 | -25.0% | Freelancer.com |
| 5 | 99designs | 0.71% | 90 | +50.0% | 99designs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fiverr | 10.7K | 65.7% | 1 |
| Oct 2025 | Upwork | 5.1K | 31.3% | 2 |
| Oct 2025 | Toptal | 190 | 1.2% | 3 |
| Oct 2025 | Freelancer.com | 180 | 1.1% | 4 |
| Oct 2025 | 99designs | 120 | 0.74% | 5 |
| Nov 2025 | Fiverr | 8.7K | 60.8% | 1 |
| Nov 2025 | Upwork | 5.1K | 35.8% | 2 |
| Nov 2025 | Freelancer.com | 210 | 1.5% | 3 |
| Nov 2025 | Toptal | 200 | 1.4% | 4 |
| Nov 2025 | 99designs | 70 | 0.49% | 5 |
| Dec 2025 | Fiverr | 8.6K | 60.9% | 1 |
| Dec 2025 | Upwork | 5.1K | 36.1% | 2 |
| Dec 2025 | Toptal | 180 | 1.3% | 3 |
| Dec 2025 | Freelancer.com | 160 | 1.1% | 4 |
| Dec 2025 | 99designs | 80 | 0.57% | 5 |
| Jan 2026 | Fiverr | 8.8K | 56.2% | 1 |
| Jan 2026 | Upwork | 6.4K | 40.5% | 2 |
| Jan 2026 | Freelancer.com | 230 | 1.5% | 3 |
| Jan 2026 | Toptal | 230 | 1.5% | 4 |
| Jan 2026 | 99designs | 60 | 0.38% | 5 |
| Feb 2026 | Fiverr | 8.8K | 59.8% | 1 |
| Feb 2026 | Upwork | 5.3K | 36.3% | 2 |
| Feb 2026 | Freelancer.com | 310 | 2.1% | 3 |
| Feb 2026 | Toptal | 200 | 1.4% | 4 |
| Feb 2026 | 99designs | 70 | 0.48% | 5 |
| Mar 2026 | Fiverr | 8.8K | 54.2% | 1 |
| Mar 2026 | Upwork | 6.8K | 41.8% | 2 |
| Mar 2026 | Freelancer.com | 310 | 1.9% | 3 |
| Mar 2026 | Toptal | 240 | 1.5% | 4 |
| Mar 2026 | 99designs | 110 | 0.68% | 5 |
| Apr 2026 | Fiverr | 8.9K | 55.5% | 1 |
| Apr 2026 | Upwork | 6.6K | 41.3% | 2 |
| Apr 2026 | Freelancer.com | 250 | 1.6% | 3 |
| Apr 2026 | Toptal | 190 | 1.2% | 4 |
| Apr 2026 | 99designs | 60 | 0.38% | 5 |
| May 2026 | Fiverr | 8.7K | 58.3% | 1 |
| May 2026 | Upwork | 5.6K | 37.7% | 2 |
| May 2026 | Freelancer.com | 310 | 2.1% | 3 |
| May 2026 | Toptal | 180 | 1.2% | 4 |
| May 2026 | 99designs | 100 | 0.67% | 5 |
| Jun 2026 | Fiverr | 8.6K | 59.8% | 1 |
| Jun 2026 | Upwork | 5.4K | 37.4% | 2 |
| Jun 2026 | Freelancer.com | 160 | 1.1% | 3 |
| Jun 2026 | Toptal | 160 | 1.1% | 4 |
| Jun 2026 | 99designs | 80 | 0.55% | 5 |
| Jul 2026 | Fiverr | 7K | 55.2% | 1 |
| Jul 2026 | Upwork | 5.3K | 41.9% | 2 |
| Jul 2026 | Freelancer.com | 160 | 1.3% | 3 |
| Jul 2026 | Toptal | 150 | 1.2% | 4 |
| Jul 2026 | 99designs | 60 | 0.47% | 5 |
| Aug 2026 | Fiverr | 7K | 55.1% | 1 |
| Aug 2026 | Upwork | 5.3K | 41.8% | 2 |
| Aug 2026 | Toptal | 190 | 1.5% | 3 |
| Aug 2026 | Freelancer.com | 120 | 0.95% | 4 |
| Aug 2026 | 99designs | 90 | 0.71% | 5 |
| Sep 2026 | 99designs | — | — | — |
| Sep 2026 | Fiverr | — | — | — |
| Sep 2026 | Freelancer.com | — | — | — |
| Sep 2026 | Toptal | — | — | — |
| Sep 2026 | Upwork | — | — | — |

## What is being compared

- **99designs**: Measured on the search terms “99designs”, “99designs com”, “99designs freelance”, “99designs near me” and “99designs nz”, summed into one figure.
- **Fiverr**: Measured on the search terms “fiverr”, “fiverr app”, “fiverr co m”, “fiverr com”, “fiverr freelance”, “fiverr hire”, “fiverr near me”, “fiverr nz”, “fiverr online”, “fiverr professional”, “fiverr seo” and “fiverr what is”, summed into one figure.
- **Freelancer.com**: Measured on the search terms “freelancer com” and “freelancer website”, summed into one figure.
- **Toptal**: Measured on the search terms “toptal”, “toptal com”, “toptal freelance”, “toptal hire” and “toptal nz”, summed into one figure.
- **Upwork**: Measured on the search terms “odesk upwork”, “upwork”, “upwork co m”, “upwork com”, “upwork freelance”, “upwork freelance platform”, “upwork freelance writing”, “upwork hire”, “upwork near me”, “upwork nz” and “upwork virtual assistant”, summed into one figure.

- [99designs](/demand/nz/brands/99designs)
- [Fiverr](/demand/nz/brands/fiverr)
- [Freelancer.com](/demand/nz/brands/freelancer-com)
- [Toptal](/demand/nz/brands/toptal)
- [Upwork](/demand/nz/brands/upwork)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among freelance marketplaces in New Zealand?

In August 2026, Fiverr was the most searched among freelance marketplaces in New Zealand, with an estimated 7K branded searches and 55.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Freelance marketplaces in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-freelance-marketplaces

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-freelance-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.