---
title: "Form builders in New Zealand: Which are searched most?"
description: "Compare the form builders teams use. Share of Search among Jotform, Typeform, Fillout, Tally, Google Forms, Snapforms and Microsoft Forms, the form builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-form-builders"
publisher: "Brandwave"
---

# Form builders in New Zealand: Which are searched most?

Compare the form builders teams use. Share of Search among Jotform, Typeform, Fillout, Tally, Google Forms, Snapforms and Microsoft Forms, the form builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Form builders
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Jotform, 69.4%

## Which brand is most popular in search among form builders in New Zealand?

- In September 2026, Jotform was the most searched among form builders in New Zealand, with an estimated 4.4K branded searches, 69.4% of all searches for the seven we track.
- Typeform is in 2nd place, 48.9 percentage points behind at 20.5%.
- Across the 12 months ending September 2026, Jotform’s share of searches among form builders in New Zealand increased from 66.2% to 69.4%.
- Across the 12 months ending September 2026, Typeform’s share of searches among form builders in New Zealand decreased from 28.6% to 20.5%.
- Across the 12 months ending September 2026, Fillout’s share of searches among form builders in New Zealand increased from 3.2% to 5%.
- Across the 12 months ending September 2026, Tally’s share of searches among form builders in New Zealand increased from 1.1% to 2.7%.
- Across the 12 months ending September 2026, Google Forms’ share of searches among form builders in New Zealand increased from 0.3% to 1.4%.
- Across the 12 months ending September 2026, Jotform’s share of searches among form builders in New Zealand peaked at 71.8% in June 2026 and was lowest at 64.7% in January 2026.
- Across the 12 months ending September 2026, Typeform’s share of searches among form builders in New Zealand peaked at 28.8% in January 2026 and was lowest at 20.5% in September 2026.
- Across the 12 months ending September 2026, Fillout’s share of searches among form builders in New Zealand peaked at 5.1% in August 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Google Forms’ share of searches among form builders in New Zealand peaked at 1.4% in August 2026 and was lowest at 0.3% in October 2025.
- Across the 12 months ending September 2026, Google Forms rose from 6th to 5th among form builders in New Zealand.
- Across the 12 months ending September 2026, Snapforms fell from 5th to 6th among form builders in New Zealand.
- Across the 12 months ending September 2026, Microsoft Forms held steady: its share of searches among form builders in New Zealand moved less than 0.5 percentage points.

## Top form builders in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Jotform and Tally appeared every time. Jotform was recommended most often, coming first in one out of five answers. Tally was second, and Typeform was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jotform | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Tally | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Typeform | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Fillout | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Snapforms | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Google Forms | 6th | 2 of 3 | 2 of 2 | 4 of 5 |
| Microsoft Forms | 7th | 2 of 3 | 1 of 2 | 3 of 5 |

## Every AI answer about form builders

- Asked ChatGPT "Which form builder should I use in New Zealand?": 1. Tally, 2. Jotform, 3. Fillout, 4. Microsoft Forms, 5. Typeform
- Asked ChatGPT "What are the best form builders in New Zealand?": 1. Jotform, 2. Typeform, 3. Snapforms, 4. Fillout, 5. Tally, 6. Microsoft Forms, 7. Google Forms
- Asked ChatGPT "What's the best form builder in New Zealand for online forms?": 1. Snapforms, 2. Tally, 3. Jotform, 4. Google Forms
- Searched Google, AI Overview "online form builder": 1. Google Forms, 2. Jotform, 3. Microsoft Forms, 4. Typeform, 5. Tally
- Searched Google, AI Overview "best form builder": 1. Tally, 2. Fillout, 3. Typeform, 4. Jotform, 5. Google Forms

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Jotform vs Typeform: compare search popularity](/demand/nz/compare/jotform-vs-typeform): 69.4% against 20.5% Share of Search.
- [Jotform vs Fillout: compare search popularity](/demand/nz/compare/fillout-vs-jotform): 69.4% against 5% Share of Search.
- [Jotform vs Tally: compare search popularity](/demand/nz/compare/jotform-vs-tally-forms): 69.4% against 2.7% Share of Search.
- [Typeform vs Fillout: compare search popularity](/demand/nz/compare/fillout-vs-typeform): 20.5% against 5% Share of Search.
- [Typeform vs Tally: compare search popularity](/demand/nz/compare/tally-forms-vs-typeform): 20.5% against 2.7% Share of Search.
- [Fillout vs Tally: compare search popularity](/demand/nz/compare/fillout-vs-tally-forms): 5% against 2.7% Share of Search.

## How did search popularity change for New Zealand form builders in September 2026?

- In September 2026, Tally gained share of searches among form builders in New Zealand, from 1.8% to 2.7%.
- In September 2026, Jotform lost share of searches among form builders in New Zealand, from 70.2% to 69.4%.
- Typeform’s share of searches among form builders in New Zealand has lost ground for 3 months in a row, from 21.3% to 20.5% in September 2026.
- Estimated monthly branded searches for Google Forms in New Zealand rose 350% over 12 measured months, from 20 to 90 in September 2026.
- Estimated monthly branded searches for Fillout in New Zealand rose 52.4% over 12 measured months, from 210 to 320 in September 2026.
- Estimated monthly branded searches for Snapforms in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jotform | 69.4% | 4.4K | 0.0% | Jotform |
| 2 | Typeform | 20.5% | 1.3K | 0.0% | Typeform |
| 3 | Fillout | 5% | 320 | 0.0% | Fillout |
| 4 | Tally | 2.7% | 170 | +54.5% | Tally |
| 5 | Google Forms | 1.4% | 90 | 0.0% | Google |
| 6 | Snapforms | 0.79% | 50 | +25.0% | Snapforms |
| 7 | Microsoft Forms | 0.16% | 10 | 0.0% | Microsoft |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jotform | 4.4K | 66.2% | 1 |
| Oct 2025 | Typeform | 1.9K | 28.6% | 2 |
| Oct 2025 | Fillout | 210 | 3.2% | 3 |
| Oct 2025 | Tally | 70 | 1.1% | 4 |
| Oct 2025 | Snapforms | 40 | 0.6% | 5 |
| Oct 2025 | Google Forms | 20 | 0.3% | 6 |
| Oct 2025 | Microsoft Forms | 10 | 0.15% | 7 |
| Nov 2025 | Jotform | 4.4K | 65.4% | 1 |
| Nov 2025 | Typeform | 1.9K | 28.2% | 2 |
| Nov 2025 | Fillout | 210 | 3.1% | 3 |
| Nov 2025 | Tally | 110 | 1.6% | 4 |
| Nov 2025 | Google Forms | 50 | 0.74% | 5 |
| Nov 2025 | Snapforms | 50 | 0.74% | 6 |
| Nov 2025 | Microsoft Forms | 10 | 0.15% | 7 |
| Dec 2025 | Jotform | 2.9K | 69.9% | 1 |
| Dec 2025 | Typeform | 1K | 24.1% | 2 |
| Dec 2025 | Fillout | 110 | 2.7% | 3 |
| Dec 2025 | Tally | 70 | 1.7% | 4 |
| Dec 2025 | Snapforms | 40 | 0.96% | 5 |
| Dec 2025 | Google Forms | 30 | 0.72% | 6 |
| Dec 2025 | Microsoft Forms | 0 | 0% | 7 |
| Jan 2026 | Jotform | 3.6K | 64.7% | 1 |
| Jan 2026 | Typeform | 1.6K | 28.8% | 2 |
| Jan 2026 | Fillout | 170 | 3.1% | 3 |
| Jan 2026 | Tally | 90 | 1.6% | 4 |
| Jan 2026 | Snapforms | 50 | 0.9% | 5 |
| Jan 2026 | Google Forms | 40 | 0.72% | 6 |
| Jan 2026 | Microsoft Forms | 10 | 0.18% | 7 |
| Feb 2026 | Jotform | 4.4K | 68.1% | 1 |
| Feb 2026 | Typeform | 1.6K | 24.8% | 2 |
| Feb 2026 | Fillout | 210 | 3.3% | 3 |
| Feb 2026 | Tally | 140 | 2.2% | 4 |
| Feb 2026 | Google Forms | 50 | 0.77% | 5 |
| Feb 2026 | Snapforms | 50 | 0.77% | 6 |
| Feb 2026 | Microsoft Forms | 10 | 0.15% | 7 |
| Mar 2026 | Jotform | 5.4K | 68.9% | 1 |
| Mar 2026 | Typeform | 1.9K | 24.2% | 2 |
| Mar 2026 | Fillout | 260 | 3.3% | 3 |
| Mar 2026 | Google Forms | 110 | 1.4% | 4 |
| Mar 2026 | Tally | 110 | 1.4% | 5 |
| Mar 2026 | Snapforms | 50 | 0.64% | 6 |
| Mar 2026 | Microsoft Forms | 10 | 0.13% | 7 |
| Apr 2026 | Jotform | 4.4K | 68.1% | 1 |
| Apr 2026 | Typeform | 1.6K | 24.8% | 2 |
| Apr 2026 | Fillout | 210 | 3.3% | 3 |
| Apr 2026 | Tally | 140 | 2.2% | 4 |
| Apr 2026 | Google Forms | 50 | 0.77% | 5 |
| Apr 2026 | Snapforms | 50 | 0.77% | 6 |
| Apr 2026 | Microsoft Forms | 10 | 0.15% | 7 |
| May 2026 | Jotform | 4.4K | 67.1% | 1 |
| May 2026 | Typeform | 1.6K | 24.4% | 2 |
| May 2026 | Fillout | 260 | 4% | 3 |
| May 2026 | Tally | 170 | 2.6% | 4 |
| May 2026 | Google Forms | 70 | 1.1% | 5 |
| May 2026 | Snapforms | 50 | 0.76% | 6 |
| May 2026 | Microsoft Forms | 10 | 0.15% | 7 |
| Jun 2026 | Jotform | 5.4K | 71.8% | 1 |
| Jun 2026 | Typeform | 1.6K | 21.3% | 2 |
| Jun 2026 | Fillout | 260 | 3.5% | 3 |
| Jun 2026 | Tally | 140 | 1.9% | 4 |
| Jun 2026 | Google Forms | 70 | 0.93% | 5 |
| Jun 2026 | Snapforms | 40 | 0.53% | 6 |
| Jun 2026 | Microsoft Forms | 10 | 0.13% | 7 |
| Jul 2026 | Jotform | 4.4K | 70.9% | 1 |
| Jul 2026 | Typeform | 1.3K | 20.9% | 2 |
| Jul 2026 | Fillout | 260 | 4.2% | 3 |
| Jul 2026 | Tally | 140 | 2.3% | 4 |
| Jul 2026 | Google Forms | 70 | 1.1% | 5 |
| Jul 2026 | Snapforms | 30 | 0.48% | 6 |
| Jul 2026 | Microsoft Forms | 10 | 0.16% | 7 |
| Aug 2026 | Jotform | 4.4K | 70.2% | 1 |
| Aug 2026 | Typeform | 1.3K | 20.7% | 2 |
| Aug 2026 | Fillout | 320 | 5.1% | 3 |
| Aug 2026 | Tally | 110 | 1.8% | 4 |
| Aug 2026 | Google Forms | 90 | 1.4% | 5 |
| Aug 2026 | Snapforms | 40 | 0.64% | 6 |
| Aug 2026 | Microsoft Forms | 10 | 0.16% | 7 |
| Sep 2026 | Jotform | 4.4K | 69.4% | 1 |
| Sep 2026 | Typeform | 1.3K | 20.5% | 2 |
| Sep 2026 | Fillout | 320 | 5% | 3 |
| Sep 2026 | Tally | 170 | 2.7% | 4 |
| Sep 2026 | Google Forms | 90 | 1.4% | 5 |
| Sep 2026 | Snapforms | 50 | 0.79% | 6 |
| Sep 2026 | Microsoft Forms | 10 | 0.16% | 7 |

## What is being compared

- **Fillout**: Measured on the search term “fillout”.
- **Google Forms**: Measured on the search term “googleforms”.
- **Jotform**: Measured on the search term “jotform”.
- **Microsoft Forms**: Measured on the search term “microsoftforms”.
- **Snapforms**: Measured on the search term “snapforms”.
- **Tally**: Measured on the search term “tally forms”.
- **Typeform**: Measured on the search term “typeform”.

- [Fillout](/demand/nz/brands/fillout)
- [Google Forms](/demand/nz/brands/google-forms)
- [Jotform](/demand/nz/brands/jotform)
- [Microsoft Forms](/demand/nz/brands/microsoft-forms)
- [Snapforms](/demand/nz/brands/snapforms)
- [Tally](/demand/nz/brands/tally-forms)
- [Typeform](/demand/nz/brands/typeform)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among form builders in New Zealand?

In September 2026, Jotform was the most searched among form builders in New Zealand, with an estimated 4.4K branded searches, 69.4% of all searches for the seven we track.

## Cite this page

Brandwave. "Form builders in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-form-builders

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-form-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.