---
title: "Forklift dealer brands in New Zealand: Which are searched most?"
description: "Compare the forklift dealer brands people buy. Share of Search among Toyota, Mitsubishi, Nissan, AB Equipment, Centra Forklifts, Crown, Yale, Clark, Hyundai Construction Equipment and Hyster, the forklift dealer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-forklift-dealer-brands"
publisher: "Brandwave"
---

# Forklift dealer brands in New Zealand: Which are searched most?

Compare the forklift dealer brands people buy. Share of Search among Toyota, Mitsubishi, Nissan, AB Equipment, Centra Forklifts, Crown, Yale, Clark, Hyundai Construction Equipment and Hyster, the forklift dealer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Forklift dealer brands
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Toyota, 53%

## Which brand is most popular in search among forklift dealer brands in New Zealand?

- In September 2026, Toyota was the most searched among forklift dealer brands in New Zealand, with an estimated 112K branded searches, 53% of all searches for the ten we track.
- Mitsubishi is in 2nd place, 23.8 percentage points behind at 29.2%.
- Across the 12 months ending September 2026, Toyota’s share of searches among forklift dealer brands in New Zealand decreased from 54.4% to 53%.
- Across the 12 months ending September 2026, Mitsubishi’s share of searches among forklift dealer brands in New Zealand increased from 25.4% to 29.2%.
- Across the 12 months ending September 2026, Nissan’s share of searches among forklift dealer brands in New Zealand decreased from 18.4% to 16.2%.
- Across the 12 months ending September 2026, Toyota’s share of searches among forklift dealer brands in New Zealand peaked at 57.8% in February 2026 and was lowest at 53% in September 2026.
- Across the 12 months ending September 2026, Mitsubishi’s share of searches among forklift dealer brands in New Zealand peaked at 29.2% in September 2026 and was lowest at 24.5% in March 2026.
- Across the 12 months ending September 2026, Nissan’s share of searches among forklift dealer brands in New Zealand peaked at 19.7% in March 2026 and was lowest at 15.4% in May 2026.
- Across the 12 months ending September 2026, AB Equipment, Centra Forklifts, Crown, Yale, Clark, Hyundai Construction Equipment and Hyster held steady: their share of searches among forklift dealer brands in New Zealand each moved less than 0.5 percentage points.

## Top forklift dealer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Toyota appeared every time. Toyota was recommended most often, coming first in all three answers that gave a list. Crown was second, and Hyster was third. Nissan, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Crown | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Hyster | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Mitsubishi | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| AB Equipment | 5th | 3 of 3 | 0 of 1 | 3 of 4 |
| Centra Forklifts | 6th | 2 of 3 | 1 of 1 | 3 of 4 |
| Yale | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Nissan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Clark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Hyundai Construction Equipment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about forklift dealer brands

- Asked ChatGPT "Which forklift dealer brand should I buy in New Zealand?": 1. Toyota, 2. Mitsubishi, 3. Hyster, 4. Centra Forklifts, 5. AB Equipment, 6. Crown
- Asked ChatGPT "What are the best forklift dealer brands in New Zealand?": 1. Toyota, 2. Crown, 3. Hyster, 4. Yale, 5. Mitsubishi, 6. AB Equipment, 7. Centra Forklifts
- Asked ChatGPT "What's the best forklift dealer brand in New Zealand for warehouse lifting?": 1. Toyota, 2. Crown, 3. AB Equipment
- Searched Google, AI Overview "forklift sales nz": 1. Toyota, 2. Centra Forklifts, 3. Mitsubishi

Not named in any answer: Nissan, Clark and Hyundai Construction Equipment.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Toyota vs Mitsubishi: compare search popularity](/demand/nz/compare/mitsubishi-vs-toyota): 53% against 29.2% Share of Search.
- [Toyota vs Nissan: compare search popularity](/demand/nz/compare/nissan-vs-toyota): 53% against 16.2% Share of Search.
- [Mitsubishi vs Nissan: compare search popularity](/demand/nz/compare/mitsubishi-vs-nissan): 29.2% against 16.2% Share of Search.

## How did search popularity change for New Zealand forklift dealer brands in September 2026?

- In September 2026, Mitsubishi gained share of searches among forklift dealer brands in New Zealand, from 26% to 29.2%.
- In September 2026, Toyota lost share of searches among forklift dealer brands in New Zealand, from 56.4% to 53%.
- In September 2026, Clark rose from 9th to 8th among forklift dealer brands in New Zealand.
- In September 2026, Hyundai Construction Equipment fell from 8th to 9th among forklift dealer brands in New Zealand.
- Estimated monthly branded searches for AB Equipment in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
- Estimated monthly branded searches for Centra Forklifts in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
- Estimated monthly branded searches for Nissan in New Zealand fell 18.1% over 12 measured months, from 41.6K to 34.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Toyota | 53% | 112K | -10.5% | Toyota |
| 2 | Mitsubishi | 29.2% | 61.6K | +7.1% | Mitsubishi |
| 3 | Nissan | 16.2% | 34.1K | -5.1% | Nissan |
| 4 | AB Equipment | 0.9% | 1.9K | 0.0% | AB Equipment |
| 5 | Centra Forklifts | 0.34% | 720 | 0.0% | Centra Forklifts |
| 6 | Crown | 0.23% | 480 | 0.0% | Crown Equipment Corporation |
| 7 | Yale | 0.03% | 70 | -22.2% | Hyster-Yale Materials Handling, Inc. |
| 8 | Clark | 0.01% | 30 | -25.0% | Clark Material Handling Company |
| 9 | Hyundai Construction Equipment | 0.01% | 30 | -40.0% | HD Hyundai Construction Equipment |
| 10 | Hyster | <0.01% | 10 | -50.0% | Hyster-Yale Materials Handling, Inc. |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toyota | 123K | 54.4% | 1 |
| Oct 2025 | Mitsubishi | 57.3K | 25.4% | 2 |
| Oct 2025 | Nissan | 41.6K | 18.4% | 3 |
| Oct 2025 | AB Equipment | 2.4K | 1.1% | 4 |
| Oct 2025 | Centra Forklifts | 880 | 0.39% | 5 |
| Oct 2025 | Crown | 480 | 0.21% | 6 |
| Oct 2025 | Yale | 70 | 0.03% | 7 |
| Oct 2025 | Clark | 50 | 0.02% | 8 |
| Oct 2025 | Hyundai Construction Equipment | 40 | 0.02% | 9 |
| Oct 2025 | Hyster | 10 | <0.01% | 10 |
| Nov 2025 | Toyota | 118K | 54.8% | 1 |
| Nov 2025 | Mitsubishi | 54K | 25.1% | 2 |
| Nov 2025 | Nissan | 40.2K | 18.7% | 3 |
| Nov 2025 | AB Equipment | 1.9K | 0.88% | 4 |
| Nov 2025 | Centra Forklifts | 720 | 0.33% | 5 |
| Nov 2025 | Crown | 480 | 0.22% | 6 |
| Nov 2025 | Yale | 70 | 0.03% | 7 |
| Nov 2025 | Hyundai Construction Equipment | 40 | 0.02% | 8 |
| Nov 2025 | Clark | 30 | 0.01% | 9 |
| Nov 2025 | Hyster | 10 | <0.01% | 10 |
| Dec 2025 | Toyota | 113K | 56.5% | 1 |
| Dec 2025 | Mitsubishi | 51.4K | 25.6% | 2 |
| Dec 2025 | Nissan | 33.1K | 16.5% | 3 |
| Dec 2025 | AB Equipment | 1.6K | 0.8% | 4 |
| Dec 2025 | Centra Forklifts | 590 | 0.29% | 5 |
| Dec 2025 | Crown | 390 | 0.19% | 6 |
| Dec 2025 | Yale | 70 | 0.03% | 7 |
| Dec 2025 | Clark | 40 | 0.02% | 8 |
| Dec 2025 | Hyundai Construction Equipment | 30 | 0.01% | 9 |
| Dec 2025 | Hyster | 10 | <0.01% | 10 |
| Jan 2026 | Toyota | 134K | 56.3% | 1 |
| Jan 2026 | Mitsubishi | 60.8K | 25.5% | 2 |
| Jan 2026 | Nissan | 40.5K | 17% | 3 |
| Jan 2026 | AB Equipment | 1.9K | 0.8% | 4 |
| Jan 2026 | Centra Forklifts | 590 | 0.25% | 5 |
| Jan 2026 | Crown | 480 | 0.2% | 6 |
| Jan 2026 | Yale | 90 | 0.04% | 7 |
| Jan 2026 | Clark | 30 | 0.01% | 8 |
| Jan 2026 | Hyundai Construction Equipment | 20 | <0.01% | 9 |
| Jan 2026 | Hyster | 10 | <0.01% | 10 |
| Feb 2026 | Toyota | 132K | 57.8% | 1 |
| Feb 2026 | Mitsubishi | 57K | 24.9% | 2 |
| Feb 2026 | Nissan | 36.2K | 15.8% | 3 |
| Feb 2026 | AB Equipment | 1.9K | 0.83% | 4 |
| Feb 2026 | Centra Forklifts | 720 | 0.31% | 5 |
| Feb 2026 | Crown | 590 | 0.26% | 6 |
| Feb 2026 | Yale | 90 | 0.04% | 7 |
| Feb 2026 | Clark | 40 | 0.02% | 8 |
| Feb 2026 | Hyundai Construction Equipment | 30 | 0.01% | 9 |
| Feb 2026 | Hyster | 10 | <0.01% | 10 |
| Mar 2026 | Toyota | 136K | 54.3% | 1 |
| Mar 2026 | Mitsubishi | 61.5K | 24.5% | 2 |
| Mar 2026 | Nissan | 49.4K | 19.7% | 3 |
| Mar 2026 | AB Equipment | 1.9K | 0.76% | 4 |
| Mar 2026 | Centra Forklifts | 880 | 0.35% | 5 |
| Mar 2026 | Crown | 590 | 0.24% | 6 |
| Mar 2026 | Yale | 90 | 0.04% | 7 |
| Mar 2026 | Clark | 40 | 0.02% | 8 |
| Mar 2026 | Hyundai Construction Equipment | 40 | 0.02% | 9 |
| Mar 2026 | Hyster | 10 | <0.01% | 10 |
| Apr 2026 | Toyota | 121K | 55.3% | 1 |
| Apr 2026 | Mitsubishi | 57.4K | 26.1% | 2 |
| Apr 2026 | Nissan | 37.5K | 17.1% | 3 |
| Apr 2026 | AB Equipment | 1.9K | 0.87% | 4 |
| Apr 2026 | Centra Forklifts | 720 | 0.33% | 5 |
| Apr 2026 | Crown | 480 | 0.22% | 6 |
| Apr 2026 | Yale | 90 | 0.04% | 7 |
| Apr 2026 | Hyundai Construction Equipment | 40 | 0.02% | 8 |
| Apr 2026 | Clark | 30 | 0.01% | 9 |
| Apr 2026 | Hyster | 10 | <0.01% | 10 |
| May 2026 | Toyota | 129K | 55.9% | 1 |
| May 2026 | Mitsubishi | 63.2K | 27.3% | 2 |
| May 2026 | Nissan | 35.5K | 15.4% | 3 |
| May 2026 | AB Equipment | 1.9K | 0.82% | 4 |
| May 2026 | Centra Forklifts | 720 | 0.31% | 5 |
| May 2026 | Crown | 480 | 0.21% | 6 |
| May 2026 | Yale | 70 | 0.03% | 7 |
| May 2026 | Clark | 30 | 0.01% | 8 |
| May 2026 | Hyundai Construction Equipment | 30 | 0.01% | 9 |
| May 2026 | Hyster | 10 | <0.01% | 10 |
| Jun 2026 | Toyota | 111K | 54.1% | 1 |
| Jun 2026 | Mitsubishi | 57.5K | 28% | 2 |
| Jun 2026 | Nissan | 33.3K | 16.2% | 3 |
| Jun 2026 | AB Equipment | 1.9K | 0.92% | 4 |
| Jun 2026 | Centra Forklifts | 880 | 0.43% | 5 |
| Jun 2026 | Crown | 590 | 0.29% | 6 |
| Jun 2026 | Yale | 90 | 0.04% | 7 |
| Jun 2026 | Hyundai Construction Equipment | 40 | 0.02% | 8 |
| Jun 2026 | Clark | 30 | 0.01% | 9 |
| Jun 2026 | Hyster | 20 | <0.01% | 10 |
| Jul 2026 | Toyota | 110K | 54.8% | 1 |
| Jul 2026 | Mitsubishi | 55.5K | 27.6% | 2 |
| Jul 2026 | Nissan | 32.1K | 15.9% | 3 |
| Jul 2026 | AB Equipment | 1.9K | 0.94% | 4 |
| Jul 2026 | Centra Forklifts | 720 | 0.36% | 5 |
| Jul 2026 | Crown | 480 | 0.24% | 6 |
| Jul 2026 | Yale | 110 | 0.05% | 7 |
| Jul 2026 | Hyundai Construction Equipment | 50 | 0.02% | 8 |
| Jul 2026 | Clark | 40 | 0.02% | 9 |
| Jul 2026 | Hyster | 10 | <0.01% | 10 |
| Aug 2026 | Toyota | 125K | 56.4% | 1 |
| Aug 2026 | Mitsubishi | 57.5K | 26% | 2 |
| Aug 2026 | Nissan | 35.9K | 16.2% | 3 |
| Aug 2026 | AB Equipment | 1.9K | 0.86% | 4 |
| Aug 2026 | Centra Forklifts | 720 | 0.32% | 5 |
| Aug 2026 | Crown | 480 | 0.22% | 6 |
| Aug 2026 | Yale | 90 | 0.04% | 7 |
| Aug 2026 | Hyundai Construction Equipment | 50 | 0.02% | 8 |
| Aug 2026 | Clark | 40 | 0.02% | 9 |
| Aug 2026 | Hyster | 20 | <0.01% | 10 |
| Sep 2026 | Toyota | 112K | 53% | 1 |
| Sep 2026 | Mitsubishi | 61.6K | 29.2% | 2 |
| Sep 2026 | Nissan | 34.1K | 16.2% | 3 |
| Sep 2026 | AB Equipment | 1.9K | 0.9% | 4 |
| Sep 2026 | Centra Forklifts | 720 | 0.34% | 5 |
| Sep 2026 | Crown | 480 | 0.23% | 6 |
| Sep 2026 | Yale | 70 | 0.03% | 7 |
| Sep 2026 | Clark | 30 | 0.01% | 8 |
| Sep 2026 | Hyundai Construction Equipment | 30 | 0.01% | 9 |
| Sep 2026 | Hyster | 10 | <0.01% | 10 |

## What is being compared

- **AB Equipment**: Measured on the search term “ab equipment”.
- **Centra Forklifts**: Measured on the search term “centra forklifts”.
- **Clark**: Measured on the search term “clark forklifts”.
- **Crown**: Measured on the search term “crown fork lift”.
- **Hyster**: Measured on the search term “hyster container handler”.
- **Hyundai Construction Equipment**: Measured on the search term “hyundai forklift”.
- **Mitsubishi**: Measured on the search terms “mitsubishi”, “mitsubishi asx”, “mitsubishi car”, “mitsubishi cars”, “mitsubishi delica”, “mitsubishi eclipse cross”, “mitsubishi lancer”, “mitsubishi outlander”, “mitsubishi pajero”, “mitsubishi triton” and “outlander”, summed into one figure.
- **Nissan**: Measured on the search terms “navara”, “nissan”, “nissan car”, “nissan cars”, “nissan juke”, “nissan leaf”, “nissan navara”, “nissan patrol”, “nissan qashqai”, “nissan skyline”, “nissan x trail” and “qashqai”, summed into one figure.
- **Toyota**: Measured on the search terms “camry”, “corolla”, “hilux”, “land cruiser”, “prius”, “toyota”, “toyota camry”, “toyota car”, “toyota cars”, “toyota chr”, “toyota corolla”, “toyota highlander”, “toyota hilux”, “toyota land cruiser”, “toyota prado”, “toyota supra”, “toyota yaris” and “yaris”, summed into one figure.
- **Yale**: Measured on the search term “yale forklift”.

- [AB Equipment](/demand/nz/brands/ab-equipment)
- [Centra Forklifts](/demand/nz/brands/centra-forklifts)
- [Clark](/demand/nz/brands/clark)
- [Crown](/demand/nz/brands/crown)
- [Hyster](/demand/nz/brands/hyster)
- [Hyundai Construction Equipment](/demand/nz/brands/hyundai-construction-equipment)
- [Mitsubishi](/demand/nz/brands/mitsubishi)
- [Nissan](/demand/nz/brands/nissan)
- [Toyota](/demand/nz/brands/toyota)
- [Yale](/demand/nz/brands/yale-materials-handling)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among forklift dealer brands in New Zealand?

In September 2026, Toyota was the most searched among forklift dealer brands in New Zealand, with an estimated 112K branded searches, 53% of all searches for the ten we track.

## Cite this page

Brandwave. "Forklift dealer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-forklift-dealer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-forklift-dealer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.