---
title: "Forklift brands in New Zealand: Which are searched most?"
description: "Forklift brands New Zealand businesses buy and lease. Share of Search among Centra Forklifts, Crown, Hyster, Bendi, Linde, Combilift, Hangcha, Heli, Jungheinrich, Komatsu, Yale, TCM and Clark, the forklift brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-forklift-brands"
publisher: "Brandwave"
---

# Forklift brands in New Zealand: Which are searched most?

Forklift brands New Zealand businesses buy and lease. Share of Search among Centra Forklifts, Crown, Hyster, Bendi, Linde, Combilift, Hangcha, Heli, Jungheinrich, Komatsu, Yale, TCM and Clark, the forklift brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Forklift brands
- **Market**: New Zealand
- **Brands compared**: 13
- **Month measured**: Sep 2026
- **Highest Share of Search**: Centra Forklifts, 30.8%

## Which brand is most popular in search among forklift brands in New Zealand?

- In September 2026, Centra Forklifts was the most searched among forklift brands in New Zealand, with an estimated 720 branded searches, 30.8% of all searches for the 13 we track.
- Crown is in 2nd place, 8.5 percentage points behind at 22.2%.
- Across the 12 months ending September 2026, Centra Forklifts’ share of searches among forklift brands in New Zealand decreased from 37.3% to 30.8%.
- Across the 12 months ending September 2026, Crown’s share of searches among forklift brands in New Zealand increased from 21.2% to 22.2%.
- Across the 12 months ending September 2026, Hyster’s share of searches among forklift brands in New Zealand increased from 11.9% to 12.8%.
- Across the 12 months ending September 2026, Bendi’s share of searches among forklift brands in New Zealand increased from 4.2% to 5.6%.
- Across the 12 months ending September 2026, Linde’s share of searches among forklift brands in New Zealand increased from 4.7% to 5.6%.
- Across the 12 months ending September 2026, Combilift’s share of searches among forklift brands in New Zealand increased from 1.3% to 4.3%.
- Across the 12 months ending September 2026, Hangcha’s share of searches among forklift brands in New Zealand increased from 1.3% to 3.8%.
- Across the 12 months ending September 2026, Heli’s share of searches among forklift brands in New Zealand decreased from 3.8% to 3%.
- Across the 12 months ending September 2026, TCM’s share of searches among forklift brands in New Zealand decreased from 3% to 1.7%.
- Across the 12 months ending September 2026, Clark’s share of searches among forklift brands in New Zealand decreased from 2.1% to 1.3%.
- Across the 12 months ending September 2026, Centra Forklifts’ share of searches among forklift brands in New Zealand peaked at 37.3% in October 2025 and was lowest at 29.4% in January 2026.
- Across the 12 months ending September 2026, Crown’s share of searches among forklift brands in New Zealand peaked at 26% in February 2026 and was lowest at 21.2% in October 2025.
- Across the 12 months ending September 2026, Hyster’s share of searches among forklift brands in New Zealand peaked at 14.7% in November 2025 and was lowest at 10.6% in July 2026.
- Across the 12 months ending September 2026, Bendi’s share of searches among forklift brands in New Zealand peaked at 6.8% in February 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Linde’s share of searches among forklift brands in New Zealand peaked at 5.6% in September 2026 and was lowest at 2.6% in February 2026.
- Across the 12 months ending September 2026, Hangcha’s share of searches among forklift brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 1% in January 2026.
- Across the 12 months ending September 2026, Heli’s share of searches among forklift brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending September 2026, Jungheinrich’s share of searches among forklift brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 2.7% in June 2026.
- Across the 12 months ending September 2026, Komatsu’s share of searches among forklift brands in New Zealand peaked at 3.7% in July 2026 and was lowest at 2.5% in August 2026.
- Across the 12 months ending September 2026, Yale’s share of searches among forklift brands in New Zealand peaked at 5.1% in July 2026 and was lowest at 3% in October 2025.
- Across the 12 months ending September 2026, Clark’s share of searches among forklift brands in New Zealand peaked at 2.2% in December 2025 and was lowest at 1.1% in June 2026.
- Across the 12 months ending September 2026, Bendi rose from 5th to 4th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Linde fell from 4th to 5th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Combilift rose from 12th to 6th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Hangcha rose from 13th to 7th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Heli fell from 6th to 8th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Jungheinrich fell from 7th to 9th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Komatsu fell from 8th to 10th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Yale fell from 10th to 11th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, TCM fell from 9th to 12th among forklift brands in New Zealand.
- Across the 12 months ending September 2026, Clark fell from 11th to 13th among forklift brands in New Zealand.

## Top forklift brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Crown was mentioned most often, in four of the five answers. Hyster was recommended most often, coming first in one out of four answers that gave a list. Crown was second, and Linde was third. Bendi, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hyster | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Crown | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Linde | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Yale | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Jungheinrich | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Centra Forklifts | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Hangcha | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Heli | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Bendi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Combilift | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Komatsu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| TCM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Clark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about forklift brands

- Asked ChatGPT "Which forklift brand should I buy in New Zealand?": 1. Hyster, 2. Crown, 3. Yale, 4. Centra Forklifts
- Asked ChatGPT "What are the best forklift brands in New Zealand?": 1. Linde, 2. Hyster, 3. Yale, 4. Crown, 5. Jungheinrich
- Asked ChatGPT "What's the best forklift brand in New Zealand for warehouse lifting?": 1. Crown, 2. Hyster, 3. Centra Forklifts
- Searched Google, AI Overview "forklift nz": 1. Crown, 2. Heli, 3. Centra Forklifts, 4. Linde, 5. Komatsu
- Searched Google, AI Overview "electric forklift nz": 1. Linde, 2. Jungheinrich, 3. Hangcha, 4. Heli

Not named in any answer: Bendi, Combilift, TCM and Clark.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Centra Forklifts vs Crown: compare search popularity](/demand/nz/compare/centra-forklifts-vs-crown): 30.8% against 22.2% Share of Search.
- [Centra Forklifts vs Hyster: compare search popularity](/demand/nz/compare/centra-forklifts-vs-hyster): 30.8% against 12.8% Share of Search.
- [Centra Forklifts vs Bendi: compare search popularity](/demand/nz/compare/bendi-vs-centra-forklifts): 30.8% against 5.6% Share of Search.
- [Centra Forklifts vs Linde: compare search popularity](/demand/nz/compare/centra-forklifts-vs-linde): 30.8% against 5.6% Share of Search.
- [Crown vs Hyster: compare search popularity](/demand/nz/compare/crown-vs-hyster): 22.2% against 12.8% Share of Search.
- [Crown vs Bendi: compare search popularity](/demand/nz/compare/bendi-vs-crown): 22.2% against 5.6% Share of Search.
- [Crown vs Linde: compare search popularity](/demand/nz/compare/crown-vs-linde): 22.2% against 5.6% Share of Search.
- [Hyster vs Bendi: compare search popularity](/demand/nz/compare/bendi-vs-hyster): 12.8% against 5.6% Share of Search.
- [Hyster vs Linde: compare search popularity](/demand/nz/compare/hyster-vs-linde): 12.8% against 5.6% Share of Search.
- [Bendi vs Linde: compare search popularity](/demand/nz/compare/bendi-vs-linde): 5.6% Share of Search each.

## How did search popularity change for New Zealand forklift brands in September 2026?

- In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches.
- In September 2026, Linde overtook Hangcha and 2 others to rank 5th among forklift brands in New Zealand, with 5.6% of the searches.
- In September 2026, Combilift overtook Hangcha and 3 others to rank 6th among forklift brands in New Zealand, with 4.3% of the searches.
- In September 2026, Crown gained share of searches among forklift brands in New Zealand, from 21.3% to 22.2%.
- In September 2026, Centra Forklifts gained share of searches among forklift brands in New Zealand, from 30.1% to 30.8%.
- In September 2026, Heli lost share of searches among forklift brands in New Zealand, from 4.6% to 3%.
- In September 2026, Jungheinrich lost share of searches among forklift brands in New Zealand, from 4.6% to 3%.
- In September 2026, TCM lost share of searches among forklift brands in New Zealand, from 2.9% to 1.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Centra Forklifts | 30.8% | 720 | 0.0% | Centra Forklifts |
| 2 | Crown | 22.2% | 520 | +2.0% | Crown Equipment Corporation |
| 3 | Hyster | 12.8% | 300 | 0.0% | Hyster-Yale Materials Handling, Inc. |
| 4 | Bendi | 5.6% | 130 | +44.4% | Landoll Company, LLC |
| 5 | Linde | 5.6% | 130 | +18.2% | KION Group AG |
| 6 | Combilift | 4.3% | 100 | +42.9% | Combilift Ltd. |
| 7 | Hangcha | 3.8% | 90 | -18.2% | Hangcha Group Co., Ltd. |
| 8 | Heli | 3% | 70 | -36.4% | Anhui Heli Co., Ltd. |
| 9 | Jungheinrich | 3% | 70 | -36.4% | Jungheinrich AG |
| 10 | Komatsu | 3% | 70 | +16.7% | Komatsu Ltd. |
| 11 | Yale | 3% | 70 | -22.2% | Hyster-Yale Materials Handling, Inc. |
| 12 | TCM | 1.7% | 40 | -42.9% | Mitsubishi Logisnext Co., Ltd. |
| 13 | Clark | 1.3% | 30 | -25.0% | Clark Material Handling Company |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Centra Forklifts | 880 | 37.3% | 1 |
| Oct 2025 | Crown | 500 | 21.2% | 2 |
| Oct 2025 | Hyster | 280 | 11.9% | 3 |
| Oct 2025 | Linde | 110 | 4.7% | 4 |
| Oct 2025 | Bendi | 100 | 4.2% | 5 |
| Oct 2025 | Heli | 90 | 3.8% | 6 |
| Oct 2025 | Jungheinrich | 80 | 3.4% | 7 |
| Oct 2025 | Komatsu | 70 | 3% | 8 |
| Oct 2025 | TCM | 70 | 3% | 9 |
| Oct 2025 | Yale | 70 | 3% | 10 |
| Oct 2025 | Clark | 50 | 2.1% | 11 |
| Oct 2025 | Combilift | 30 | 1.3% | 12 |
| Oct 2025 | Hangcha | 30 | 1.3% | 13 |
| Nov 2025 | Centra Forklifts | 720 | 34.1% | 1 |
| Nov 2025 | Crown | 490 | 23.2% | 2 |
| Nov 2025 | Hyster | 310 | 14.7% | 3 |
| Nov 2025 | Linde | 100 | 4.7% | 4 |
| Nov 2025 | Jungheinrich | 80 | 3.8% | 5 |
| Nov 2025 | Yale | 70 | 3.3% | 6 |
| Nov 2025 | Bendi | 60 | 2.8% | 7 |
| Nov 2025 | Combilift | 60 | 2.8% | 8 |
| Nov 2025 | Komatsu | 60 | 2.8% | 9 |
| Nov 2025 | Heli | 50 | 2.4% | 10 |
| Nov 2025 | TCM | 50 | 2.4% | 11 |
| Nov 2025 | Clark | 30 | 1.4% | 12 |
| Nov 2025 | Hangcha | 30 | 1.4% | 13 |
| Dec 2025 | Centra Forklifts | 590 | 32.1% | 1 |
| Dec 2025 | Crown | 400 | 21.7% | 2 |
| Dec 2025 | Hyster | 210 | 11.4% | 3 |
| Dec 2025 | Bendi | 120 | 6.5% | 4 |
| Dec 2025 | Jungheinrich | 80 | 4.3% | 5 |
| Dec 2025 | Linde | 80 | 4.3% | 6 |
| Dec 2025 | Heli | 70 | 3.8% | 7 |
| Dec 2025 | Yale | 70 | 3.8% | 8 |
| Dec 2025 | Komatsu | 60 | 3.3% | 9 |
| Dec 2025 | TCM | 50 | 2.7% | 10 |
| Dec 2025 | Clark | 40 | 2.2% | 11 |
| Dec 2025 | Combilift | 40 | 2.2% | 12 |
| Dec 2025 | Hangcha | 30 | 1.6% | 13 |
| Jan 2026 | Centra Forklifts | 590 | 29.4% | 1 |
| Jan 2026 | Crown | 510 | 25.4% | 2 |
| Jan 2026 | Hyster | 290 | 14.4% | 3 |
| Jan 2026 | Linde | 100 | 5% | 4 |
| Jan 2026 | Bendi | 90 | 4.5% | 5 |
| Jan 2026 | Yale | 90 | 4.5% | 6 |
| Jan 2026 | Jungheinrich | 80 | 4% | 7 |
| Jan 2026 | Heli | 70 | 3.5% | 8 |
| Jan 2026 | Komatsu | 70 | 3.5% | 9 |
| Jan 2026 | TCM | 40 | 2% | 10 |
| Jan 2026 | Clark | 30 | 1.5% | 11 |
| Jan 2026 | Combilift | 30 | 1.5% | 12 |
| Jan 2026 | Hangcha | 20 | 1% | 13 |
| Feb 2026 | Centra Forklifts | 720 | 30.6% | 1 |
| Feb 2026 | Crown | 610 | 26% | 2 |
| Feb 2026 | Hyster | 290 | 12.3% | 3 |
| Feb 2026 | Bendi | 160 | 6.8% | 4 |
| Feb 2026 | Heli | 90 | 3.8% | 5 |
| Feb 2026 | Yale | 90 | 3.8% | 6 |
| Feb 2026 | Jungheinrich | 80 | 3.4% | 7 |
| Feb 2026 | Komatsu | 60 | 2.6% | 8 |
| Feb 2026 | Linde | 60 | 2.6% | 9 |
| Feb 2026 | Combilift | 50 | 2.1% | 10 |
| Feb 2026 | Hangcha | 50 | 2.1% | 11 |
| Feb 2026 | TCM | 50 | 2.1% | 12 |
| Feb 2026 | Clark | 40 | 1.7% | 13 |
| Mar 2026 | Centra Forklifts | 880 | 33.5% | 1 |
| Mar 2026 | Crown | 630 | 24% | 2 |
| Mar 2026 | Hyster | 310 | 11.8% | 3 |
| Mar 2026 | Bendi | 130 | 4.9% | 4 |
| Mar 2026 | Linde | 130 | 4.9% | 5 |
| Mar 2026 | Jungheinrich | 100 | 3.8% | 6 |
| Mar 2026 | Yale | 90 | 3.4% | 7 |
| Mar 2026 | Komatsu | 80 | 3% | 8 |
| Mar 2026 | Heli | 70 | 2.7% | 9 |
| Mar 2026 | TCM | 70 | 2.7% | 10 |
| Mar 2026 | Combilift | 60 | 2.3% | 11 |
| Mar 2026 | Clark | 40 | 1.5% | 12 |
| Mar 2026 | Hangcha | 40 | 1.5% | 13 |
| Apr 2026 | Centra Forklifts | 720 | 34% | 1 |
| Apr 2026 | Crown | 510 | 24.1% | 2 |
| Apr 2026 | Hyster | 260 | 12.3% | 3 |
| Apr 2026 | Bendi | 100 | 4.7% | 4 |
| Apr 2026 | Jungheinrich | 90 | 4.2% | 5 |
| Apr 2026 | Yale | 90 | 4.2% | 6 |
| Apr 2026 | Heli | 70 | 3.3% | 7 |
| Apr 2026 | Komatsu | 60 | 2.8% | 8 |
| Apr 2026 | Linde | 60 | 2.8% | 9 |
| Apr 2026 | Combilift | 50 | 2.4% | 10 |
| Apr 2026 | TCM | 50 | 2.4% | 11 |
| Apr 2026 | Clark | 30 | 1.4% | 12 |
| Apr 2026 | Hangcha | 30 | 1.4% | 13 |
| May 2026 | Centra Forklifts | 720 | 32.6% | 1 |
| May 2026 | Crown | 520 | 23.5% | 2 |
| May 2026 | Hyster | 260 | 11.8% | 3 |
| May 2026 | Bendi | 130 | 5.9% | 4 |
| May 2026 | Jungheinrich | 100 | 4.5% | 5 |
| May 2026 | Heli | 90 | 4.1% | 6 |
| May 2026 | Linde | 90 | 4.1% | 7 |
| May 2026 | Yale | 70 | 3.2% | 8 |
| May 2026 | Komatsu | 60 | 2.7% | 9 |
| May 2026 | Combilift | 50 | 2.3% | 10 |
| May 2026 | TCM | 50 | 2.3% | 11 |
| May 2026 | Hangcha | 40 | 1.8% | 12 |
| May 2026 | Clark | 30 | 1.4% | 13 |
| Jun 2026 | Centra Forklifts | 880 | 33.7% | 1 |
| Jun 2026 | Crown | 610 | 23.4% | 2 |
| Jun 2026 | Hyster | 310 | 11.9% | 3 |
| Jun 2026 | Bendi | 160 | 6.1% | 4 |
| Jun 2026 | Linde | 120 | 4.6% | 5 |
| Jun 2026 | Yale | 90 | 3.4% | 6 |
| Jun 2026 | Komatsu | 80 | 3.1% | 7 |
| Jun 2026 | Combilift | 70 | 2.7% | 8 |
| Jun 2026 | Hangcha | 70 | 2.7% | 9 |
| Jun 2026 | Heli | 70 | 2.7% | 10 |
| Jun 2026 | Jungheinrich | 70 | 2.7% | 11 |
| Jun 2026 | TCM | 50 | 1.9% | 12 |
| Jun 2026 | Clark | 30 | 1.1% | 13 |
| Jul 2026 | Centra Forklifts | 720 | 33.2% | 1 |
| Jul 2026 | Crown | 490 | 22.6% | 2 |
| Jul 2026 | Hyster | 230 | 10.6% | 3 |
| Jul 2026 | Bendi | 130 | 6% | 4 |
| Jul 2026 | Yale | 110 | 5.1% | 5 |
| Jul 2026 | Linde | 100 | 4.6% | 6 |
| Jul 2026 | Jungheinrich | 80 | 3.7% | 7 |
| Jul 2026 | Komatsu | 80 | 3.7% | 8 |
| Jul 2026 | Heli | 70 | 3.2% | 9 |
| Jul 2026 | Hangcha | 50 | 2.3% | 10 |
| Jul 2026 | Clark | 40 | 1.8% | 11 |
| Jul 2026 | TCM | 40 | 1.8% | 12 |
| Jul 2026 | Combilift | 30 | 1.4% | 13 |
| Aug 2026 | Centra Forklifts | 720 | 30.1% | 1 |
| Aug 2026 | Crown | 510 | 21.3% | 2 |
| Aug 2026 | Hyster | 300 | 12.6% | 3 |
| Aug 2026 | Hangcha | 110 | 4.6% | 4 |
| Aug 2026 | Heli | 110 | 4.6% | 5 |
| Aug 2026 | Jungheinrich | 110 | 4.6% | 6 |
| Aug 2026 | Linde | 110 | 4.6% | 7 |
| Aug 2026 | Bendi | 90 | 3.8% | 8 |
| Aug 2026 | Yale | 90 | 3.8% | 9 |
| Aug 2026 | Combilift | 70 | 2.9% | 10 |
| Aug 2026 | TCM | 70 | 2.9% | 11 |
| Aug 2026 | Komatsu | 60 | 2.5% | 12 |
| Aug 2026 | Clark | 40 | 1.7% | 13 |
| Sep 2026 | Centra Forklifts | 720 | 30.8% | 1 |
| Sep 2026 | Crown | 520 | 22.2% | 2 |
| Sep 2026 | Hyster | 300 | 12.8% | 3 |
| Sep 2026 | Bendi | 130 | 5.6% | 4 |
| Sep 2026 | Linde | 130 | 5.6% | 5 |
| Sep 2026 | Combilift | 100 | 4.3% | 6 |
| Sep 2026 | Hangcha | 90 | 3.8% | 7 |
| Sep 2026 | Heli | 70 | 3% | 8 |
| Sep 2026 | Jungheinrich | 70 | 3% | 9 |
| Sep 2026 | Komatsu | 70 | 3% | 10 |
| Sep 2026 | Yale | 70 | 3% | 11 |
| Sep 2026 | TCM | 40 | 1.7% | 12 |
| Sep 2026 | Clark | 30 | 1.3% | 13 |

## What is being compared

- **Bendi**: Measured on the search terms “bendi forklift”, “bendi machine” and “bendi truck”, summed into one figure.
- **Centra Forklifts**: Measured on the search term “centra forklifts”.
- **Clark**: Measured on the search term “clark forklifts”.
- **Combilift**: Measured on the search terms “combilift cb”, “combilift for sale”, “combilift forklift” and “combilift sideloader”, summed into one figure.
- **Crown**: Measured on the search terms “crown fork lift”, “crown fork lifts” and “crown reach forklift”, summed into one figure.
- **Hangcha**: Measured on the search term “forklift hangcha”.
- **Heli**: Measured on the search term “heli forklift”.
- **Hyster**: Measured on the search terms “hyster container handler”, “hyster electric forklift”, “hyster forklift”, “hyster lift”, “hyster lift truck”, “hyster machine”, “hyster order picker”, “hyster reach truck”, “hyster truck”, “hyster yale forklift” and “hysters”, summed into one figure.
- **Jungheinrich**: Measured on the search terms “jungheinrich electric forklift”, “jungheinrich forklifts”, “jungheinrich order picker”, “jungheinrich reach truck”, “jungheinrich stacker”, “jungheinrich truck” and “jungheinrich vna”, summed into one figure.
- **Komatsu**: Measured on the search terms “forklift komatsu”, “komatsu 25”, “komatsu 25 forklift”, “komatsu 30 forklift” and “komatsu 61px”, summed into one figure.
- **Linde**: Measured on the search terms “linde electric forklift”, “linde forklift”, “linde order picker”, “linde reach truck”, “linde trucks” and “linde vna”, summed into one figure.
- **TCM**: Measured on the search term “tcm forklifts”.
- **Yale**: Measured on the search term “yale forklift”.

- [Bendi](/demand/nz/brands/bendi)
- [Centra Forklifts](/demand/nz/brands/centra-forklifts)
- [Clark](/demand/nz/brands/clark)
- [Combilift](/demand/nz/brands/combilift)
- [Crown](/demand/nz/brands/crown)
- [Hangcha](/demand/nz/brands/hangcha)
- [Heli](/demand/nz/brands/heli)
- [Hyster](/demand/nz/brands/hyster)
- [Jungheinrich](/demand/nz/brands/jungheinrich)
- [Komatsu](/demand/nz/brands/komatsu)
- [Linde](/demand/nz/brands/linde)
- [TCM](/demand/nz/brands/tcm)
- [Yale](/demand/nz/brands/yale-materials-handling)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among forklift brands in New Zealand?

In September 2026, Centra Forklifts was the most searched among forklift brands in New Zealand, with an estimated 720 branded searches, 30.8% of all searches for the 13 we track.

## Cite this page

Brandwave. "Forklift brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-forklift-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-forklift-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.